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"ABSTRAKIndonesia merupakan Negara dengan populasi umat Islam terbesar di dunia. Para ulama pastinya memiliki gaya tersendiri dalam berdakwah. Berbagai media digunakan sebagai alat untuk mendukung kelancaran proses penyebaran ajaran Nabi Muhammad SAW tersebut. Makalah ini membahas fenomena dakwah melalui budaya popular dalam studi kasus terhadap Majelis Taklim Nurul Musthofa pimpinan Habib Hasan bin Ja’far Assegaf di Jakarta Selatan. Habib Hasan adalah keturunan Alawiyin, pengemban tugas suci, mengajarkan agama pada setiap umat muslim. Gaya pengajarannya yang fenomenal yaitu berdakwah dengan cara-cara budaya popular sangatlah disenangi jama’ahnya yang kebanyakan kaum muda.

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ABSTRACTIndonesia is the largest muslim population country in the world. The Priest has their own way in preaching. Many media used during the process of distribute Muhammad’s taught about Islam. This paper discuss about the preaching phenomenon through popular culture in case of Taklim Nurul Musthofa, lead by Habib Hasan bin Ja’far Assegaf in South Jakarta. Habib Hasan descendant of Alawiyin, Spread and teaching islam to every muslim. His teaching style is very different from the other priest because he using popular culture and many young muslim fascinated with his style and attend his study."