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"Green human resources management memiliki peran dan dianggap sebagai alat dalam meningkatkan employee green behavior guna mencapai keberlanjutan pada suatu organisasi. Penelitian ini bertujuan untuk menguji pengaruh green human resources management terhadap employee green behavior melalui peran mediasi corporate social responsibility, green commitment, dan green physiological climate. Penelitian ini menggunakan metode kuantitatif dengan menggunakan survei yang melibatkan 233 karyawan pada perusahaan di Indonesia. Pengolahan data dilakukan menggunakan Structural Equation Modeling (SEM) dengan software Lisrel 8.80 dan ditemukan bahwa green human resources management memiliki pengaruh signifikan terhadap corporate social responsibility, green commitment, dan green physiological climate. Namun, dari tiga mediasi yang digunakan, hanya satu yang berpengaruh signifikan, yaitu green physiological climate. Hasil penelitian ini mengkonfirmasi peran manajemen sumber daya manusia yang ramah lingkungan dalam memengaruhi perilaku ramah lingkungan karyawan dengan dorongan secara langsung dan tidak langsung melalui peran mediasi green physiological climate. Temuan penelitian mendorong praktik-praktik manajemen sumber daya manusia yang berkelanjutan dalam mendorong perilaku ramah lingkungan karyawan pada perusahaan di Indonesia.

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Green human resources management has a role and is considered as a tool in increasing employee green behavior in order to achieve sustainability in an organization. This study aims to examine the effect of green human resources management on employee green behavior through the mediating role of corporate social responsibility, green commitment, and green psychological climate. This study uses a quantitative method using a survey involving 233 employees in Indonesia. Data processing was carried out using Structural Equation Modeling (SEM) with Lisrel 8.80 software and found that green human resources management has a significant influence on corporate social responsibility, green commitment, and green psychological climate. However, of the three mediations used, only one has a significant effect, namely green psychological climate. The results of this study confirm the role of green human resource management in influencing employees' green behavior with direct and indirect encouragement through the mediating role of green psychological climate. The research findings encourage sustainable human resource management practices in encouraging employees' green behavior in Indonesia companies."

"ABSTRAKPenelitian ini membahas keterkaitan values orientation yang terdiri dari egoistic, altruistic, danbiospheric dengan green functional benefit, green monetary cost, dan green satisfactionsehingga terbentuklah green commitment dan green loyalty. Non-probability sampling danmetode purposive sampling digunakan dengan kriteria tertentu, di mana konsumen adalahmereka yang membeli dan menggunakan produk green brand. Terdapat 402 konsumen sebagaisampel penelitian yang terkumpul dan dianalisa menggunakan Structural Equation Modeling.Hasil menunjukkan bahwa data mendukung hipotesis pengaruh egoistic dan biospheric valuesterhadap green functional benefit dan green monetary cost. Hipotesis terdukung jugaditunjukkan pada pengaruh green functional benefit dan green monetary cost terhadap greensatisfaction, pengaruh green satisfaction terhadap green commitment, dan pengaruh greencommitment terhadap green loyalty. Sedangkan hipotesis lainnya tidak terbukti. Penelitian inimenunjukkan bahwa green loyalty ditentukan oleh egoistic dan biospheric values, serta greencommitment sebagai mediasi penting dalam hubungan green satisfaction dan green loyalty.Implikasi manajerial dari hasil penelitian ini menyarankan agar strategi marketing menekankanpada pembentukan nilai egoistic dan biospheric, baik melalui promosi maupun penyampaianpesan marketing.

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ABSTRACTThe purpose of this study is to analyze the influence of egoistic, altruistic and biospheric valueon green functional benefit, green monetary cost, green satisfaction and green loyalty. Thestudy also analyze the effect of green functional benefit and green monetary cost on greensatisfaction and green loyalty, as well as green satisfaction on green loyalty. The research usequantitative method with customers who has green brand purchase experience as thepopulation in Indonesia. Non-probability sampling then conducted using purposive samplingmethod based on predetermined criterias, which are customers who has already purchase anduse green brand products. There are 402 sample of customers that were gathered and analyzedusing Structural Equation Modeling. The result shows that the data support hyphotheses onegoistic and biospheric value to green functional benefit and green cost monetary. Thesupported hyphotheses also show on green functional beneft and green cost monetary to greensatisfaction. This study found there is positive on green satisfaction to green commitment, aswell as green commitment to green loyalty. The other hyphotheses are not supported by data. Asa conclusion, it is egoistic and biospheric values that has positive effect on green loyalty, whilegreen functional benefit, green monetary cost, green satisfaction, and green commitment act asmediation between the value orientation and green loyalty. For managerial implication, greenbrand marketing strategy should incorporate egoistic and biospheric values in messages inadvertising and promotion."