Hasil Pencarian  ::  Simpan CSV :: Kembali

"[ABSTRAKDalam suatu percakapan, seseorang terkadang menyisipkan bahasa asing (Inggris), khususnya orang-orang yangberpendidikan tinggi. Ketika seseorang menggabungkan dua bahasa atau lebih saat berbicara, ia telahmenggunakan campur kode. Campur kode memiliki beberapa tipe dan faktor penyebab. Selain pada kalimatkalimatujaran,campurkodejugabanyakditemukandalambentuktulisanterutamadalammediacetak.Tulisaninimembahas masalah tipe-tipe campur kode dan faktor penyebab penggunaan campur kode yang terdapatdalam majalah Elle pada rubrik onlinenya, yaitu ?mode?. Tujuan dari penelitian ini adalah mengetahui tipe-tipecampur kode dalam majalah tersebut dan faktor penyebabnya. Data diambil dari periode Oktober sampaiNovember (2014). Penelitian ini membuktikan bahwa tipe penyisipan paling banyak ditemukan dalam rubrikrubriktersebut. Faktor-faktor penyebabnya yaitu kurangnya padanan kata, penekanan yang ingin diberikankepada pembaca, dan kemampuan berbahasa yang dapat memberi nuansa lebih indah terhadap suatu wacana.

---

ABSTRACTIn conversation, many people prefer to use foreign language (English), especially people who are highlyeducated. When someone combines two languages or more while speaking, he has been using the code mixing.Code mixing has several types and causal factors. In addition to the form of speech, code mixing can also befound in the form of writing, especially in printed media. This study analyses the types and the causal factors ofcode mixing in Elle magazine in its online article, ?mode?. The purpose of this study is to determine the types ofcode mixing in this magazine and also the causal factors. The articles are taken from the period October toNovember (2014). This study finds that insertion type is the most often used in those columns. The causalfactors are lacking of facility in one language on a certain subject, highlighting the information, and impressing the participants with a language skill. , In conversation, many people prefer to use foreign language (English), especially people who are highlyeducated. When someone combines two languages or more while speaking, he has been using the code mixing.Code mixing has several types and causal factors. In addition to the form of speech, code mixing can also befound in the form of writing, especially in printed media. This study analyses the types and the causal factors ofcode mixing in Elle magazine in its online article, “mode”. The purpose of this study is to determine the types ofcode mixing in this magazine and also the causal factors. The articles are taken from the period October toNovember (2014). This study finds that insertion type is the most often used in those columns. The causalfactors are lacking of facility in one language on a certain subject, highlighting the information, and impressing the participants with a language skill. ]"

"[ ABSTRAKMcDonald?s merupakan perusahaan internasional yang memiliki gerai restoran di banyak negara, termasuk di Jerman. Pasar yang ditargetkan oleh McDonald?s adalah segala usia, baik kalangan tua maupun muda. Dalam memasarkan produknya tersebut, McDonald?s menggunakan iklan sebagai media promosi. Dari sekian banyak iklan, tidak jarang terdapat iklan yang ditujukan khusus untuk remaja. Untuk menarik konsumen, iklan harus dibuat semenarik mungkin. Salah satunya adalah dengan menggunakan kata-kata asing di dalamnya. Penelitian ini bertujuan untuk menganalisis penggunaan kata-kata asing yang merupakan ciri dari bahasa Remaja di Jerman dalam iklan McDonald?s. Metode kualitatif yang bersumber pada kajian pustaka digunakan untuk menganalisis sepuluh iklan McDonald?s yang menjadi korpus data. Berdasarkan hasil penelitian, terdapat banyak bentuk peminjaman kata asing terutama yang berasal dari bahasa Inggris dalam iklan McDonald?s berbahasa Jerman.

---

ABSTRACTMcDonald?s is an international fast-food company and its outlets are on business in so many countries, including Germany.McDonald?s target market is all ages, both young people and old. McDonald's uses advertising as a media campaign to promote their products. McDonald?s has campaigned so many advertisements and some of them are targeted specific to teenagers.To attract consumers, advertisement must be made as attractive as possible and the usage of foreign words in advertisement aims to make the advertisement more attractive.This research is made to analyze the use of foreign words in McDonald?s advertisements which are the characteristic of the Teen Slang in Germany. Qualitative method which is from literary review is used to analyze ten McDonald's advertisements as the corpus data Based on the result of this research, many forms of borrowed words are found in McDonald?s German advertisements. Especially from English.;McDonald?s is an international fast-food company and its outlets are on business in so many countries, including Germany.McDonald?s target market is all ages, both young people and old. McDonald's uses advertising as a media campaign to promote their products. McDonald?s has campaigned so many advertisements and some of them are targeted specific to teenagers.To attract consumers, advertisement must be made as attractive as possible and the usage of foreign words in advertisement aims to make the advertisement more attractive.This research is made to analyze the use of foreign words in McDonald?s advertisements which are the characteristic of the Teen Slang in Germany. Qualitative method which is from literary review is used to analyze ten McDonald's advertisements as the corpus data Based on the result of this research, many forms of borrowed words are found in McDonald?s German advertisements. Especially from English., McDonald’s is an international fast-food company and its outlets are on business in so many countries, including Germany.McDonald’s target market is all ages, both young people and old. McDonald's uses advertising as a media campaign to promote their products. McDonald’s has campaigned so many advertisements and some of them are targeted specific to teenagers.To attract consumers, advertisement must be made as attractive as possible and the usage of foreign words in advertisement aims to make the advertisement more attractive.This research is made to analyze the use of foreign words in McDonald’s advertisements which are the characteristic of the Teen Slang in Germany. Qualitative method which is from literary review is used to analyze ten McDonald's advertisements as the corpus data Based on the result of this research, many forms of borrowed words are found in McDonald’s German advertisements. Especially from English.]"