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Abstrak :
China's soft power is a difficult concept to measure if the Confucius Institute is the only source relied on. Joseph Nye s concept of soft power puts a strong emphasis on the power of attraction as a tool to persuade or to shape the preferences of others in the worlds of business and politics. To understand how this soft power or the Confucius Institute works, we have to determine the observable power of the intangible attraction embedded in it. This observable but intangible attraction is assumed to be embedded in the language and culture offered by the Institute, namely so called shared values. However, without having attended its classes, it is difficult to see which values are being shared with the local students. Despite this handicap, it is very apparent that the image of China itself has acted as an attraction. An attraction to China was visible already, even before the Confucius Institute was established. For Indonesians, China is a big country which has exerted its power there for a long time through its diaspora and or exports. Therefore, the Confucius Institute is just one of the many forms of Chineseness within their purview. Certainly, the Confucius Institute might have assisted in adjusting negative impressions and expelling some of the reservations the Indonesians have about China. Nevertheless, its influence extends to only a limited number of people who are closely engaged with the Institute.

Abstrak :
Penelitian ini bertujuan untuk mengeksplor kepentingan politik Xi Jinping di Asia Timur dalam mengembangkan industri sepak bola Cina. Konsep soft power digunakan sebagai pedoman dalam melakukan penelitian ini. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui studi literatur. Temuan dalam penelitian ini memperlihatkan bahwa sepak bola merupakan salah satu bidang yang dipilih Xi Jinping untuk mengembangkan soft power Cina dalam menurunkan tensi dan membuka jalan kerja sama dengan Korea Selatan dan Jepang. Xi Jinping mementingkan terciptanya stabilitas di Asia Timur karena hal tersebut akan membantu mencapai dua kepentingan politiknya yaitu mengedepankan kepentingan inti Cina dan mewujudkan “Two Centenary Goals”. ......The objective of this study is to explore Xi Jinping's political interests in East Asia in developing China's football industry. The concept of soft power is used as a guide in conducting this research. This study has employed a qualitative approach using a secondary data study as the data collecting method. The findings of this study show that Xi Jinping chose football as one of the fields to develop China's soft power in reducing tension and opening cooperation with South Korea and Japan. Xi Jinping attaches great importance to creating stability in East Asia because that will help achieve his two political interests, which are promoting China's core interests and realizing the "Two Centenary Goals".