Hasil Pencarian  ::  Simpan CSV :: Kembali

"[ABSTRAKPenelitian ini dilaksanakan untuk memahami pengaruh normative belief(peer influence) terhadap behavioral belief (usefulness, ease of use, enjoyment),normative belief lain (self-congruence), attitude, serta intention untuk memilikismartphone mewah pada remaja. Model konseptual merujuk kepada teoriTechnology Acceptance Model. Penelitian dilakukan dengan menggunakan desainpenelitian deskriptif single cross-sectional untuk menguji hubungan antarvariabel. Data dikumpulkan menggunakan metode survey self-administeredquestionnaire dengan memanfaatkan siswa Sekolah Menengah Atas sebagairesponden. Obyek yang diteliti adalah iPhone. Hipotesis diuji menggunakanStructural Equation Modeling.Hasil penelitian memperlihatkan bahwa suatu belief ternyata mampumempengaruhi belief lainnya, selain pengaruhnya terhadap attitude dan intentionto own. Peer influence terbukti signifikan mempengaruhi usefulness, ease of use,enjoyment, self-congruence, dan attitude, namun tidak berpengaruh signifikanterhadap intention to own. Perceived enjoyment muncul sebagai determinanterkuat dalam pembentukan attitude dan intention to own pada remajamenandakan menonjolnya nilai hedonis iPhone. Attitude terbukti masihmemegang peranan penting dalam pembentukan intention. Usefulness tidakberpengaruh terhadap attitude dan intention, demikian pula ease of use tidakberpengaruh terhadap attitude yang menunjukkan remaja belum mampumelakukan penalaran kognisi yang kuat, masih dalam proses perkembanganemosional dan masih belum dapat berpikir secara rasional.

---

ABSTRACTThe purpose of this study is to understand the normative belief (peerinfluence's effect towards teenager's behavioral beliefs (usefulness, ease of use,enjoyment), other normative belief (self-congruence), attitude, and intention toown luxury smartphone. Conceptual model refers to Technology AcceptanceModel. The research is conducted using single cross-sectional descriptive researchdesign to test relationships between variables. The data is collected using surveymethod (self-administerred questionnaire) with senior high school?s students asrespondents. Research object is iPhone. Hypotheses are tested using StructuralEquation Modeling.The result shows that a belief can influence other beliefs, attitude, andintention to own. Peer influence significantly influences usefulness, ease of use,enjoyment, self-congruence, and attitude, but does not affect intention to own.Perceived enjoyment emerges as the strongest attitude?s determinant and alsointention to own?s determinant which reflects the salience of iPhone?s hedonicvalue. Attitude still plays important role in forming intention. Usefulness does notaffect attitude and intention to own as well as ease of use does not affect attitude,these reflects teenager?s inability to perform complex cognitive appraisal, processof emotional development, and inability to think rational., The purpose of this study is to understand the normative belief (peerinfluence)’s effect towards teenager’s behavioral beliefs (usefulness, ease of use,enjoyment), other normative belief (self-congruence), attitude, and intention toown luxury smartphone. Conceptual model refers to Technology AcceptanceModel. The research is conducted using single cross-sectional descriptive researchdesign to test relationships between variables. The data is collected using surveymethod (self-administerred questionnaire) with senior high school’s students asrespondents. Research object is iPhone. Hypotheses are tested using StructuralEquation Modeling.The result shows that a belief can influence other beliefs, attitude, andintention to own. Peer influence significantly influences usefulness, ease of use,enjoyment, self-congruence, and attitude, but does not affect intention to own.Perceived enjoyment emerges as the strongest attitude’s determinant and alsointention to own’s determinant which reflects the salience of iPhone’s hedonicvalue. Attitude still plays important role in forming intention. Usefulness does notaffect attitude and intention to own as well as ease of use does not affect attitude,these reflects teenager’s inability to perform complex cognitive appraisal, processof emotional development, and inability to think rational.]"

"Bank darah tali pusat merupakan suatu produk jasa yang memberikan pelayanan jasa penyimpanan sel punca, yang menjadi harapan terapi bagi banyak penyakit mematikan, dari tali pusat bayi yang baru dilahirkan. Tujuan penelitian ini untuk melihat efektifitas seminar dalam membentuk sikap terhadap produk jasa bank darah tali pusat. Seminar sebagai salah satu bentuk komunikasi marketing yang dianggap dapat membentuk keyakinan dan sikap dilakukan kepada 78 mahasiswa-i akademi kebidanan, yang diharapkan dapat berperan sebagai influencer, untuk melihat proses pembentukan keyakinan dan sikap terhadap bank darah tali pusat. Penelitian ini menggunakan perspektif Elaboration Likelihood Model untuk menilai apakah sikap yang terbentuk merupakan hasil dari proses kognitif. Hasil penelitian menunjukkan bahwa seminar dapat meningkatkan keyakinan dan sikap terhadap produk. Namun pembentukan keyakinan dan sikap tersebut tidak seluruhnya terbentuk melalui proses kognitif.

---

Cord blood bank is a services product that provide storage services for stem cells, which become the futures hope for many letal diseases therapy, from the umbilical cord of new born babies. The purpose of this study to see the effectiveness of seminars in shaping attitudes toward the product. Seminar as a form of marketing communications that are considered to form beliefs and attitudes conducted to 78 students from academy of obstetrics, which is expected to become an influencers, to see the process of the formation of beliefs and attitudes towards cord blood bank. The perspective of this study use Elaboration Likelihood Model to assess whether attitudes are formed in the result of cognitive processes. The results showed that the seminar can increase confidence and attitude toward the product. However, the formation of beliefs and attitudes are not entirely formed through cognitive processes."

"Indonesia merupakan salah satu negara dengan populasi Muslim terbesar di dunia. Hal itu membuat industri makanan di Indonesia terus berkembang. Hal ini tidak terlepas dari kesadaran masyarakat tentang pentingnya sertifikasi makanan halal. Pertumbuhan produsen frozen food bersertifikat halal dapat meningkatkan persaingan, sehingga produsen perlu mempertimbangkan faktor-faktor apa yang memengaruhi intensi pembelian frozen food bersertifikat halal. Penelitian ini bertujuan untuk mengetahui apakah faktor-faktor halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, dan halal marketing memengaruhi intensi pembelian terhadap frozen food halal di Indonesia. Data dalam penelitian ini diperoleh dari penyebaran kuesioner kepada konsumen frozen food bersertifikat halal dalam rentang waktu 6 bulan terakhir. Data ini diproses menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa halal awareness, attitude, perceived behavioral control, halal certification, dan halal marketing signifikan memengaruhi purchase intention pada frozen food bersertifikat halal di Indonesia.

---

Indonesia is one of the countries with the largest Muslim population in the world. This makes the food industry in Indonesia continue to grow, as it can not be separated from the public awareness of the importance of halal food certification. As the producers of halal certified frozen food keep growing, it can increase competition, so the producers need to consider what factors that might influence the intention to purchase halal-certified frozen food. This study aims to determine whether factors (halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, and halal marketing) influence purchase intentions of halal frozen food in Indonesia. The data in this study were obtained from distributing questionnaires to halal certified frozen food consumers in the last 6 months. This data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that halal awareness, attitude, perceived behavioral control, halal certification, and halal marketing significantly affect purchase intention of halal certified frozen food in Indonesia."