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"Artikel ini membahas strategi dan kebijakan General Motors untuk bertahan pada masa Great Depression dari tahun 1929 sampai tahun 1935. Great Depression yang melanda negara Amerika Serikat mengakibatkan sektor industri goyah, tidak terkecuali General motors yang saat itu sedang mengalami kemajuan pesat sebagai manufaktur mobil tersukses mengungguli Ford dan Chrysler. Alfred P. Sloan sebagai direktur utama beserta jajaran direksi General Motors bertanggung jawab untuk mengeluarkan General Motors dari jurang depresi ekonomi. Sejumlah strategi diformulasikan untuk mempertahankan eksistensi General Motors, seperti menurunkan harga mobil mewah, mengurangi jumlah pekerja, hingga memberikan menggunakan bantuan kredit bernama General Motors Acceptance Corporation (GMAC) yang sudah lebih dulu dibentuk sejak 1919. Strategi perusahaan yang dirumuskan Sloan bersama timnya bertujuan membantu General Motors agar bisa bertahan ditengah kekacauan depresi ekonomi yang melanda Amerika Serikat. Oleh karena itu, penulis berargumen bahwa General Motors mengeluarkan kebijakan dan strategi seperti pemotongan biaya produksi dan pengurangan pekerja agar tetap bertahan selama gempuran Great Depression. Penelitian ini menggunakan metode sejarah yang meliputi empat tahapan, yaitu heuristik, kritik, interpretasi dan historiografi. Berbeda dengan kajian-kajian sebelumnya yang membahas dampak Great Depression terhadap manufaktur mobil di Amerika Serikat secara umum, penelitian ini terfokus pada strategi General Motors serta dampaknya terhadap perusahaan dan masyarakat Amerika Serikat. Sumber-sumber yang digunakan pada artikel ini adalah surat kabar, poster, buku serta jurnal yang terkait dengan General Motors.

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The article discusses General Motors strategies and policies to survive the Great Depression from 1929 to 1935.The Great Depression that hit the United States caused the industrial sector to falter, including General Motors, which at that time was experiencing rapid progress as the most successful car manufacturer outperformed Ford and Chrysler. Alfred P. Sloan as the president director and board of directors of General Motors is responsible for getting General Motors out of the brink of the economic depression. Strategies are formulated to maintain the existence of General Motors, such as reducing the price of luxury cars, reducing the number of workers, to providing credit assistance called the General Motors Acceptance Corporation (GMAC) which was formed in 1919. The company strategy formulated by Sloan together aims to help General Motors to can survive amid the economic turmoil that engulfs the United States. Therefore, the authors argue that General Motors issued policies and strategies such as cutting production and worker costs in order to survive during the Great Depression. This study uses a historical method which includes stages, namely heuristics, criticism, interpretation and historiography. In contrast to previous studies that discussed the impact of the Great Depression on car manufacturing in the United States in general, this study focuses on General Motors' strategy and its impact on US companies and society. The sources used in this article are newspapers, posters, books and journals related to General Motors."

"You couldn't find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of all things organizational. Together, this odd couple built perhaps the most successful enterprise in U.S. history, General Motors, and with it an industry that has come to define modern life throughout the world. Their story is full of timeless lessons, cautionary tales, and inspiration for business leaders and history buffs alike. Billy, Alfred, and General Motors is the tale not just of the two extraordinary men of its title but also of the formative decades of twentieth-century America, through two world wars and sea changes in business, industry, politics, and culture. The book includes vivid, warts-and-all portraits of the legends of the golden age of the automobile, from "Crazy" Henry Ford, Ransom Olds, and Charles Nash to the brilliant but uncredited David Dunbar Buick and Cadillac founder Henry Leland. The impact of Durant and Sloan on their contemporaries and their industry is matched only by the powerful legacy of their improbable and incredible partnership. Characters, events, and context -- all are brought skillfully and passionately to life in this meticulously researched and supremely readable book."