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Hasil Pencarian

Ditemukan 12 dokumen yang sesuai dengan query
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Muhamad Uyun
Yogyakarta: Deepublish, 2022
150.72 MUH s
Buku Teks  Universitas Indonesia Library
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Tris Finalia
Abstrak :
[ABSTRAK
RBT (Nada Sambung Pribadi) adalah produk layanan berupa nilai tambah yang disediakan oleh perusahaan telekomunikasi bagi pelanggannya, dalam hal ini Telkomsel. Aktivitas promosi yang dilakukan terhadap produk RBT seringkali mengelabui pelanggan, hingga pelanggan secara tidak sadar mengalami kerugian akibat pulsanya berkurang tanpa disadari. Konsekuensi dari kondisi tersebut adalah pengajuan komplain oleh pelanggan kepada perusahaan telekomunikasi. Penelitian ini akan melihat bagaimana pelayanan yang dilakukan oleh Telkomsel dalam menanggapi komplain yang dilakukan oleh pelanggan, sehingga dapat membentuk kepercayaan dan loyalitas pelanggan. Penelitian ini menggunakan metode Struktural Equation Model (SEM) dalam analisisnya dengan bantuan software SPSS AMOS 22. Penggunaan Struktural Equation Model memungkin peneliti melakukan modifikasi terhadap model awal sesuai dengan karakter responden yang menjadi objek penelitian. Hasil penelitian menunjukkan adanya hubungan yang signifikan antara Kualitas Pelayanan terhadap Kepuasan Pelanggan, dan hubungan yang juga signifikan antara Kepuasan Pelanggan terhadap Loyalitas Pelanggan, namun mengugurkan kesimpulan adanya hubungan langsung antara Kualitas Pelayanan terhadap Loyalitas Pelanggan.
ABSTRACT
RBT (Ring Back Tone) is a value added services product that provide by telecommunication company, in this case Telkomsel. Promotional activities conducted on RBT products often deceive customers, to customers unknowingly suffer losses due to reduced pulse unnoticed. Consequences of these conditions is filing a complaint by the customer to the telecommunications company. This study will look at how the service performed by Telkomsel in response to complaints made by customers, so as to establish the trust and loyalty of customers. This study uses Structural Equation Model (SEM) in its analysis with SPSS AMOS 22. Use of Structural Equation Model allows researchers to make modifications to the initial model in accordance with the character of respondents who becomes the object of research. The results showed a significant relationship between the Quality of Service to Customer Satisfaction, and also a significant relationship between Customer Satisfaction to Customer Loyalty, however dispute conclusion of a direct link between the Quality of Service to Customer Loyalty, RBT (Ring Back Tone) is a value added services product that provide by telecommunication company, in this case Telkomsel. Promotional activities conducted on RBT products often deceive customers, to customers unknowingly suffer losses due to reduced pulse unnoticed. Consequences of these conditions is filing a complaint by the customer to the telecommunications company. This study will look at how the service performed by Telkomsel in response to complaints made by customers, so as to establish the trust and loyalty of customers. This study uses Structural Equation Model (SEM) in its analysis with SPSS AMOS 22. Use of Structural Equation Model allows researchers to make modifications to the initial model in accordance with the character of respondents who becomes the object of research. The results showed a significant relationship between the Quality of Service to Customer Satisfaction, and also a significant relationship between Customer Satisfaction to Customer Loyalty, however dispute conclusion of a direct link between the Quality of Service to Customer Loyalty]
2015
T44434
UI - Tesis Membership  Universitas Indonesia Library
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Made Dwita Juliarta
Abstrak :
ABSTRAK
Penanganan keluhan merupakan salah satu hal yang penting dilakukan dalam bisnis jasa. Penanganan keluhan yang baik dapat meningkatkan kepuasan pelanggan yang diwakili oleh Perceived Justice terhadap penyedia layanan. Penelitian ini bertujuan untuk melihat hubungan dan dampak penanganan keluhan melalui media sosial terhadap keberlangsungan penggunaan produk dan layanan telekomunikasi. Penelitian ini dilakukan dengan pendekatan kuantitatif dengan melakukan penyebaran kuesioner kepada pelanggan XL yang pernah mengajukan keluhan melalui akun Twitter resmi @XLCare. Dari hasil penyebaran kuesioner, didapatkan responden sebanyak 238 orang responden dari 19 Oktober 2016 hingga tanggal 25 November 2016. Data kemudian dianalisis menggunakan metode Structural Equation Modelling dengan bantuan piranti lunak IBM SPSS AMOS 24 dan IBM SPSS Statistics 20. Hasil penelitian ini menunjukkan bahwa Distributive Justice dan Prodeural Justice berpengaruh terhadap Customer Satisfaction. Kemudian ditemukan hubungan signifikan antara Customer Satisfaction, Trust, Product Quality, e-WOM dan Continuous Usage.
ABSTRACT
Complaint handling is an important thing in the business services. Handling complaints can increase customer satisfaction which represented by perceived justice with the service provider. This study aims to find the relationship and impact of the complaints handling through social media to continue to use telecommunication products and services. This study uses a quantitative approach by distributing questionnaires to subscribers who have submitting complaint through the official twitter account @XLCare. There were 238 responses obtained from October 19th, 2016 until November 25th, 2016. The data were analyzed using Structural Equation Modeling with IBM SPSS AMOS 24 and IBM SPSS Statistics 20. The results discovered that Distributive Justice and Procedural Justice have significant effect on Customer Satisfaction. Moreover, this study also pinpointed a significant relationship between Customer Satisfaction, Trust, Product Quality, e-WOM and Continuous Usage.
2017
TA-Pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Rima Indriani
Abstrak :
Berkembangnya aplikasi mobile health, tentunya menjadi hal baik dalam perkembangan layanan kesehatan, khususnya di Indonesia. Namun, dalam penggunaannya aplikasi mobile health tentu juga harus dilandasi oleh kesiapan dari penggunanya agar penyaluran layanan kesehatan ke pengguna dapat dilakukan dengan maksimal. Penelitian ini bertujuan untuk menganalisis faktor-faktor kesiapan apa saja yang memengaruhi mobile health readiness pada penggunaan aplikasi mobile health di Indonesia dari sisi pengguna. Empat dimensi yang dianalisis yaitu, technological readiness, people readiness, motivational readiness, dan engagement readiness. Pendekatan penelitian yang digunakan pada penelitian ini adalah kuantitatif. Jumlah responden valid dari pengisian kuesioner sebanyak 624 responden. Data dianalisis dan diolah menggunakan metode covariance based structural equation modelling (CB-SEM) dengan bantuan tools AMOS 21.0. Pada penelitian ini, penulis menyimpulkan bahwa dimensi yang paling berpengaruh terhadap mobile health readiness adalah dimensi technological readiness (faktor ease of use dan affordability) dan dimensi motivational readiness (faktor trust, attitude/intention, dan perceived usefulness). Dengan diketahuinya faktor-faktor kesiapan dari sisi pengguna, diharapkan penyedia layanan mobile health lebih fokus dalam meningkatkan layanan sesuai dengan faktor-faktor kesiapan dari pengguna, sehingga layanan yang disediakan dapat memenuhi kebutuhan pengguna dan meningkatkan kesiapan pengguna dalam penggunaan aplikasi mobile health. ......The development of mobile health applications is certainly a good thing in the development of health services, especially in Indonesia. However, the use of mobile health applications must also be based on the readiness of its users so that the distribution of health services to users can be done optimally. This study aims to analyze the factors of readiness that affect mobile health readiness on the use of mobile health applications in Indonesia from the user side. The four dimensions analyzed are technological readiness, people readiness, motivational readiness, and engagement readiness. The research approach used in this study is quantitative. The number of valid respondents from filling out the questionnaire was 624 respondents. Data were analyzed and processed using covariance-based structural equation modelling (CB-SEM) methods with the help of AMOS 21.0 tools. In this study, the authors conclude that the dimensions that most influences on mobile health readiness are technological dimensions of readiness (ease of use and affordability factors) and motivational readiness dimensions (factors of trust, attitude/intention, and perceived usefulness). By knowing the readiness factors from the user side, it is expected that mobile health service providers will focus more on improving services following the readiness factors of the users so that the services provided can meet user needs and increase user readiness in using mobile health applications.
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Diah Ayu Legowati
Abstrak :
ABSTRAK

E-zakat merupakan sebuah inovasi baru yang dapat digunakan oleh para muzakki untuk membayar zakat secara online. Di Indonesia pembayaran zakat secara online sudah ada sejak tahun 2016. Pembayaran zakat melalui layanan e-zakat dapat memberikan manfaat bagi para muzakki karena lebih memudahkan, menghemat waktu, praktis dan dapat digunakan dimanapun dan kapanpun. Tujuan penelitian ini adalah untuk mengetahui faktor apa saja yang mempengaruhi intensi muzakki menggunakan layanan e-zakat dalam membayar zakat profesi. Zakat profesi atau disebut juga dengan zakat penghasilan dinilai dapat menjadi sumber pendanaan yang cukup besar dalam penghimpunan zakat karena sifatnya yang tetap dan rutin. Teori yang digunakan dalam penelitian ini adalah Technology Acceptance Model (TAM) dan Theory Planned Behavior (TPB). Dalam penelitian ini jumlah sampel adalah sebanyak 172 responden dengan kriteria pernah membayar zakat profesi namun belum pernah menggunakan layanan e-zakat. Metode analisis data yang digunakan adalah analisis Structural Equation Modeling (SEM) dengan menggunakan software AMOS 24.0. Hasil penelitian menunjukkan bahwa sikap (attitude), norma subjektif (subjective norm), persepsi perilaku kontrol (perceived behavioral control) berpengaruh terhadap intensi muzakki menggunakan (intention to use) layanan e-zakat. Sedangkan persepsi manfaat (perceived usefulness) tidak berpengaruh terhadap intensi muzakki menggunakan (intention to use) layanan e-zakat dalam membayar zakat profesi. Selain itu, penelitian ini juga menemukan persepsi kemudahan penggunaan (perceived ease of use) berpengaruh terhadap persepsi manfaat (perceived usefulness) layanan e-zakat.


ABSTRACT

 


E-zakat is an innovation that can be used by muzakki to pay zakat by online. In Indonesia, online zakat payments has been established since 2016. Payment of zakat through e-zakat services can provide benefits for the muzakki because it is easier, saves time, practical and can be used anywhere and anytime. The purpose of this study is to find out what factors that influence the intention of muzakki to use e-zakat services in paying zakat profession. Zakat profession or also called zakat on income considered to be a good source of funding in the collection of zakat because it is fixed and periodic. The theory used in this study is Technology Acceptance Model (TAM) and Theory Planned Behavior (TPB). In this study, the sample is 172 respondents who had paid zakat profession but had never used e-zakat services. The data analysis method used is Structural Equation Modeling (SEM) analysis using AMOS 24.0 software. The results showed that attitude, subjective norms, perceived behavioral control influence the intention of muzakki to use e-zakat services. While perceived usefulness does not influence the intention of muzakki to use e-zakat services in paying zakat profession. In addition, this study also found that perceived ease of use have an influence on the perceived usefulness in e-zakat services. 

2019
T54707
UI - Tesis Membership  Universitas Indonesia Library
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Yuvitri Annisa Dwityafani
Abstrak :
Pengungkapan informasi pribadi atau self-disclosure adalah proses komunikasi yang berfungsi untuk mengungkapkan diri maupun informasi pribadi kepada orang lain. LinkedIn merupakan tempat untuk membangun presentasi diri yang diperoleh dari data profil yang dilengkapi pada LinkedIn. Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor perceived benefits, privacy concern, trust in LinkedIn members dan provider, perceived control, privacy awareness, perceived likelihood, dan perceived severity terhadap perilaku self-disclosure pengguna LinkedIn. Penelitian ini menggunakan kerangka teori privacy calculus dan perluasan faktor kepercayaan. Penelitian ini menggunakan pendekatan kuantitatif dengan mendapatkan 661 responden yang disebarkan melalui kuesioner online. Penelitian ini menggunakan metode Covariance Based Structural Equation Modelling (CB-SEM) dengan bantuan software AMOS 24.0. Hasil analisis data menunjukkan bahwa faktor yang mempengaruhi pengguna untuk mengungkapkan informasi profesionalnya pada LinkedIn di Indonesia adalah perceived benefits yang terdiri dari self-presentation, career advancement, developing professional network, learning and exchange information, privacy concern, perceived likelihood, perceived severity, trust in LinkedIn member dan perceived control. ......Disclosing personal information or self-disclosure is a communication process that functions to reveal the self and personal information to others. LinkedIn is a place to build self-presentation obtained from profile data on LinkedIn. This study aims to analyze the influence of the factors perceived benefits, privacy concerns, trust in LinkedIn members and providers, perceived control, privacy awareness, perceived likelihood, and perceived severity on the self-disclosure behavior of LinkedIn users. This study uses a privacy calculus theoretical framework and an expansion of trust factors. This research uses a quantitative approach by collecting 661 respondent data through a questionnaire distributed online. This study using the Covariance Based Structural Equation Modeling (CB-SEM) method with AMOS 24.0 software. The results of this study show the factors that influence LinkedIn users to disclose professional information on LinkedIn in Indonesia are perceived benefits consisting of self-presentation, career advancement, developing professional networks, learning and exchange information, privacy concerns, perceived likelihood, perceived severity, trust in Linkedin members and perceived control.
Depok: Fakultas Ilmu Komputer Universitas Indonesia , 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Marcel Valdhano
Abstrak :
Perkembangan smartphone dan internet menghasilkan perubahan besar pada kebiasaan dan preferensi konsumen, yaitu dengan menggunakan media digital untuk berbagi informasi, berkomunikasi, berbelanja online dan menggunakan layanan baru berbasis internet. Bank Digital adalah model terbaru dari dunia perbankan yang tidak memiliki kantor cabang/fisik dimanapun dan dirancang untuk memberikan layanan perbankan melalui platform elektronik, sedangkan bank konvensional adalah sistem perbankan lama yang layanannya masih diberikan secara tatap muka melalui kantor cabang terdekat. Bank digital memiliki banyak manfaat dibandingkan dengan bank konvensional seperti: pendaftaran yang lebih mudah, 24 jam akses layanan, dll. Trust transfer theory digunakan dalam penelitian ini untuk mengukur proses perpindahan trust dari dua objek yang saling berhubungan yaitu bank konvesional dan bank digital. Penelitian ini juga menggunakan valence framework dan innovation diffusion theory untuk mengetahui faktor-faktor yang mempengaruhi intensi pengguna dalam menggunakan aplikasi bank digital. Secara keseluruhan, model penelitian ini terdiri dari 13 variabel: relative advantages, compatibility, observability, perceived ease of use, behavioral intention, perceived risk, activation cost, monetary cost, initial trust of digital banking, offline banking trust, reputation, consumer disposition to trust, dan trust to internet. Penelitian ini dianalisis menggunakan metode covariance-based structural equation model (CB-SEM) dengan tools AMOS 22.0 menggunakan 370 data responden yang valid. Hasil analisis telah membuktikan bahwa offline banking trust mempengaruhi secara positif terhadap reputation; offline banking trust dan reputation memepengaruhi secara positif terhadap intial trust of digital banking; faktor trust to internet memoderasi hubungan antara offline banking trust dan initial trust of digital banking; initial trust of digital banking mempengaruhi secara negatif terhadap perceived risk; initial trust of digital banking mempengaruhi secara positif terhadap relative advantages; initial trust of digital banking, relative advantages, observability, dan compatibility mempengaruhi secara positif terhadap behavioral intention pengguna. Penelitian ini diharapkan dapat mengisi kekosongan penelitian terdahulu terkait konteks kepercayaan pada bank digital. Penelitian ini juga diharapkan dapat berkontribusi dan memberikan manfaat kepada industri perbankan di Indonesia dalam meningkatkan fitur yang kurang dan mengatur strategi sesuai dengan tujuan bisnis. ......The development of smartphones and the internet has resulted in major changes in consumer habits and preferences, namely by using digital media to share information, communicate, shop online and use new internet-based services. Digital bank is the latest model of the banking world that doesn’t have any branch or physical office, which is designed to provide banking services through an electronic platform. Whereas, conventional banking is old banking system where services are provided face-to-face through the nearest branch office. Digital bank has many benefits compared to conventional bank such as easier registration, 24-hours services access, etc. Trust transfer theory is used in this research in order to measure the process of transferring trust between two interrelated objects, conventional banks and digital banks. This research also uses the valence framework and innovation diffusion theory to determine the factors that influence user intentions in using digital banking applications. Overall, this research model consists of 13 variables such as relative advantages, compatibility, observability, perceived ease of use, behavioral intention, perceived risk, activation cost, monetary cost, initial trust of digital banking, offline banking trust, reputation, consumer disposition to trust, and trust to the internet. This research was analyzed using the covariance- based structural equation model (CB SEM) method with AMOS 22.0 using 370 valid respondent data. The results of the analysis proven that offline banking trust has a positive effect on reputation; offline banking trust and reputation positively affect the initial trust of digital banking; the factor of trust to internet moderates the relationship between offline banking trust and initial trust of digital banking; initial trust of digital banking negatively affects perceived risk; initial trust of digital banking positively affects the relative advantages; initial trust of digital banking, relative advantages, observability, and compatibility positively affect the behavioral intention of users. This research is expected to fill the void or gap from the previous research related to the context of trust in the digital bank. Last but not least, this research is expected to contribute and provide benefits to the banking industry in Indonesia aim to improve the features that are still lacking and make strategies according to the business goals.
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Rismanti Amalia Nurahmawati
Abstrak :
E-grocery merupakan sistem penjualan yang diterapkan oleh ritel atau supermarket untuk memasarkan produk secara online. Dukungan dari teknologi yang semakin meningkat dan anggaran untuk pemenuhan kebutuhan sehari-hari yang besar menyebabkan aplikasi e-grocery semakin banyak dikembangkan dan diperkenalkan di masyarakat. Walaupun demikian, minat masyarakat dalam menggunakan e-grocery di Indonesia masih cukup kurang. Oleh karena itu, penelitian ini dilakukan untuk mengetahui faktor-faktor yang memengaruhi niat beralih konsumen dalam berbelanja kebutuhan sehari-hari secara langsung menjadi daring dengan menggunakan efek moderasi jenis kelamin. Kemudian, dari hasil pengumpulan data terkumpul sebanyak 522 responden valid. Data tersebut kemudian dianalisis menggunakan metode Covariance Based Structural Equation Modelling (CB-SEM) dengan bantuan software AMOS 21.0. Hasil pengolahan data dan analisis data menunjukkan bahwa faktor yang memengaruhi niat beralih konsumen dari berbelanja secara langsung menjadi daring di Indonesia adalah perceived in channel-risk, perceived in price-search intentions, mobilty, perceived in delivery. Selain itu, efek moderasi jenis kelamin secara signifikan memoderasi faktor yang memengaruhi niat beralih konsumen.
ABSTRACT
E-grocery is a system applied by retail or brick-and-mortar supermarket to sell their products online. The advancement of technology and budget to meet daily needs has caused e-grocery applications to be more developed and introduced to consumers. However, there is a low consumer's intention to use e-grocery in Indonesia. Therefore, this study is conducted to find out factors that affect consumer's intention to switch from offline grocery shopping to online grocery shopping using the moderating effect of gender. From the results of data collection, has managed to collect 522 valid respondents. The data is then analyzed using the Covariance Based Structural Equation Modeling (CB- SEM) method with the help of AMOS 21.0 software. The results of data processing and data analysis show that the factors that influence consumers' intention to switch from shopping offline to online in Indonesia are perceived in channel-risk, perceived in price- search intentions, mobility, and perceived in delivery. In addition, the moderating effect of gender significantly affect the factors that influence consumers` intention to switch.

Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Romi Hadiyan Aji Witjaksono
Abstrak :
Metode Pembayaran Quick Response (QR) Code merupakan metode pembayaran berbasis mobile yang digunakan untuk pembayaran melalui platform seperti dompet digital lewat pemindaian kode yang berisikan informasi pembayaran. Metode pembayaran QR Code telah digunakan di berbagai aplikasi dompet digital dan penggunaannya bertambah selama pandemi COVID-19. Selain faktor pendukung, terdapat permasalahan penggunaan QR Code seperti masalah keamanan, infrastruktur, edukasi, dan transparansi yang dihadapi pengguna. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi penggunaan metode pembayaran QR Code pada aplikasi mobile dompet digital di Indonesia. Penelitian ini menggunakan model penelitian berbasis M-TAM dengan metode kuantitatif. Data yang terkumpul pada penelitian ini sebanyak 1.271 respons yang dianalisis menggunakan metode Covariance Based Structural Equation Modelling (CB-SEM) dengan aplikasi AMOS 24. Hasil penelitian ini menunjukkan bahwa perceived transaction convenience, perceived transaction speed, mobile usefulness, mobile ease of use, subjective norm, personal innovativeness, perceived security, dan behavioral intention memengaruhi penggunaan (actual usage) QR Code pada aplikasi dompet digital di Indonesia. Penelitian ini memberikan wawasan bagi penyedia jasa pembayaran QR Code seperti perusahaan financial technology dan regulator dalam meningkatkan layanan pembayaran. Kata kunci: QR Code, aplikasi mobile dompet digital, CB-SEM, AMOS, actual usage, metode pembayaran ......Quick Response (QR) Code Payment Method is a mobile-based payment method used for payments through platforms such as digital wallets by scanning codes containing payment information. The QR Code Payment Method has been used in various digital wallet applications and its use has increased during the COVID-19 pandemic. In addition to supporting factors, there are problems using QR Codes such as security, infrastructure, education, and transparency problems faced by users. This study aims to determine the factors that influence the use of the QR Code payment method on digital wallet applications in Indonesia. This study uses an M-TAM-based research model with quantitative methods. The data collected in this study were 1.271 responses which were analyzed using the Covariance Based Structural Equation Modeling (CB-SEM) method with the AMOS 24 application. The results of this study indicate that the perception of transaction convenience, perception of transaction speed, mobile usability, ease of use of mobile, subjective norms, personal innovativeness, perceived security, and behavioral intentions affect the use (actual usage) of QR Code on digital wallet applications in Indonesia. This research is expected to give insights for QR Code payment service providers such as financial technology companies and regulators in improving payment services
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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