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Abstrak :
Rekayasa konstruksi baja, termasuk dalam industri yang menerapkan teknologi tinggi. Sektor ini merupakan andalan dalam memenuhi AFTA, dan diharapkan dapat memberikan sumbangan nyata dalam mencapai sasaran utama PJPT II yang memprioritaskan pada era penerapan teknologi tinggi. Tujuan penulisan karya akhir ini adalah untuk memperoleh gambaran umum usaha rekayasa industri baja di Indonesia serta mempelajari perencanaan dan strategi pemasaran yang diterapkan oleh salah satu pelakuk bisnis ini yakni PT. WIKA Melalui analisis awal SWOT dan AHP yang terdiri dari kekuatan, kelemahan, peluang dan ancaman diharapkan dapat diformulasikan perencanaan yang baik, khususnya dalam menentukan strategi pemasaran yang dapat diterapkan oleh PT WIKA pada divisi konstruksi industri. Selanjutnya pembahasan analisis SWOT akan dilanjutkan dengan analisis "portofolio" maupun "product life cycle" untuk dapat menggambarkan posisi kompetitif yang dimiliki PT WIKA pada saat ini. Dari hasil analisis diperoleh gambaran bahwa PT WIKA mempunyai kekuatan yang menonjol dalam sarana dan prasarana produksi yang handal penguasaan pangsa pasar, di samping itu sebagai BUMN ketiga terbesar di Indonesia yang mempunyai sumber dana yang kuat. Sedangkan kelemahan perusahaan meliputi: kemampuan mengolah info pasar, dan kegiatan administrasi proyek. Hal lain adalah pengambangan dan penelitian masalah desain, spesifikasi, juga profesionalisme dalam bidang administrasi keuangan maupun teknis masih harus ditingkatkan.

Abstrak :
The focus of the study is advertising ef’fectiveness of the localized advertisement in communicating WOM referral marketing strategy that is adapted by the local culture and custom way of communicating of Indonesian people. Besides that it consumer word of mouth activity is also conducted to the consumer’s pre- purchasing thinking and also the product involvement. Since the focus of the research is a product of a multinational company with a global-localized vision, it is interesting discover their localized approach in adjusting with the local culture in their marketing strategy planning. The variables that are included in this research are advertising effectiveness, pre- purchasing thinking, product involvement, and consumer WOM (word of mouth). This research is a quantitative uses path analysis to measure the effect between the advertisement effectiveness and the consumer WOM (word of mouth), pre-purchasing thinking, and product involvement.

Abstrak :
ABSTRACT
Aceh, a special region of Indonesia is known as the "rice granary" of the Western gate to Indonesia. The region is predominantly an agricultural and exports oriented economy with the majority of the population living in rural areas where rice cultivation predominates. The annual rate of increase of rice production is above the annual rate of population growth. The increased rice production and variations in production both spatial and temporal have created a number of marketing problems. Rice marketing systems need to be developed and expanded to: (a) link markets and rice producers through equalization and distribution, (b) encourage efficient rice trade activity and recruit entrepreneurial talents, (c) serve a connective function, (d) provide outlets for increased rice production,3 and (e) limit rice price variation. Effective rice marketing systems are, therefore, necessary for economic development of agricultural societies Their development make possible regional economic integration and full utilization of whatever assets and productive capacities a region already possesses. The agricultural development plan of Indonesia is directed toward increasing production and production efficiency. For one thing, an increase in agricultural productivity depends on the improved efficiency and effectiveness of current marketing systems in different regions. In spite of broad similarities in the traditional marketing system, there are differences between regions due to a multiplicity of social, geographical, environmental, economic and political factors. The present development plan of Indonesia emphasizes the socio-economic as well as physical aspects and sectoral approaches at the macro level. Micro studies on regional level aim at finding similarities and differences strongly needed to support and improve the existing plan. This regional analysis of agricultural development emphasizing rice marketing in Aceh is meant to be a stimulus to improve the existing marketing systems. Improvement of marketing systems may have significant effects on production, distribution, consumer prices and adoption of improved production methods.

Abstrak :
State appropriations for the University of Indonesia can no longer fulfil the institution's financial needs. The university should explore new financial resources and non monetary support from individuals, the business community, and the public in general. The marketing concept provides a disciplined approach in attracting the needed resources for the university. Data and relevant information are obtained from reference and reading materials on marketing for the non-profit organisation, higher education sector and funding efforts of various overseas universities. Primary data collection is gained through interviews with concerned parties. Research findings have shown that there is a significant gap between the amount of funds received by the University of Indonesia and the amount needed to finance its operational costs. Two potential sources of funds are from the consumer and the donor markets. To become a market-oriented institution, the university should first take into consideration the "reengineering" of the institution, which involves the redesigning of the institution's structure, culture, and process. Appointing another deputy rector in-charge of funds development and setting up educational and training programs on marketing should be the next step to becoming more responsive to the needs of the consumers and donors. Other recommendations include the university's need for product and market development as well as establish collaborative ties with the industry. In soliciting the support of the donor market, the university must also adopt a more recognised and systematic sequence of activities. This would include the identification of the university's funds development goals, classifying the donor market into groups, and keeping a complete and up-to-date profile on each donor.