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Hasil Pencarian

Ditemukan 15 dokumen yang sesuai dengan query
Andreina Caniggia, author
Skripsi ini menjelaskan tentang pencapaian target pengguna Perpustakaan Umum Freedom yang dilihat dari Komunikasi Pemasaran Terpadu. Penelitian ini menggunakan metode penelitian kualitatif dengan wawancara mendalam, kajian pustaka lalu dianalisis dan diinterpretasikan. Hasil penelitian ini menyatakan bahwa Komunikasi Pemasaran Terpadu harus diterapkan secara intensif dan berkelanjutan untuk membangun branding awarness dalam...
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2012
UI - Skripsi (Open)  Universitas Indonesia Library
Muhammad Dary Ammar, author
Penelitian ini membahas tentang promosi Perpustakaan Umum Daerah Provinsi DKI Jakarta kepada pemustaka anak. Tujuan penelitian ini adalah untuk mengidentifikasi kegiatan promosi yang dilakukan perpustakaan kepada pemustaka anak di Perpustkaan Umum Daerah Provinsi DKI Jakarta. Penelitian ini menggunakan metode studi kasus. Pengumpulan data dilakukan dengan cara observasi, wawancara secara mendalam...
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2016
UI - Skripsi (Membership)  Universitas Indonesia Library
"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided...
Jefferson, North Carolina : McFarland & Company, 2012
021.7 MAR (1);021.7 MAR (2)
Buku Teks  Universitas Indonesia Library
Saez, Eileen Elliott de, author
London : Facet, 2002
025.066 88 DES m
Buku Teks  Universitas Indonesia Library
Coote, Helen, author
London: Aslib , 1997
026 COO h
Buku Teks  Universitas Indonesia Library
Pfeil, Angela B., author
Corporations know that marketing to kids is big business?with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children?s librarians need to take marketing to heart and...
Chicago: [American Library association, American Library association], 2005
eBooks  Universitas Indonesia Library
Siess, Judith A., author
Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and...
Chicago: [American Library association, American Library association], 2003
eBooks  Universitas Indonesia Library
Kendrick, Terry, author
London: Facet, 2006
025.197 4 KEN d
Buku Teks  Universitas Indonesia Library
Doucett, Elisabeth, author
rom McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company...
Chicago: [American Management Association, ], 2008
eBooks  Universitas Indonesia Library
Pace, Andrew K., author
Pace advocates for libraries to shift their current practices and create collaborative and win-win partnerships with vendors to provide better and more forward-looking services. He presents some extreme views and suggests radical changes on how libraries can stay competitive in the new digital arena and starts the dialogue that can...
Chicago: [American Library association, ], 2003
eBooks  Universitas Indonesia Library
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