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Abstrak :
Tujuan dari penelitian ini terbagi menjadi tiga: (a) memperjelas faktor yang memediasi pengaruh consumer animosity terhadap minat beli konsumen atas produk impor; (b) memperjelas faktor yang memediasi pengaruh allocentrism terhadap minat beli konsumen atas produk impor; dan (c) mengetahui apakah perbandingan kualitas produk antara produk lokal dan produk impor memoderasi hubungan antara consumer animosity dan minat beli konsumen dan hubungan antara etnosentrisme konsumen terhadap minat beli konsumen. Responden dalam penelitian ini berjumlah 209 responden yang pernah membeli produk asal Malaysia dalam kurun waktu tiga bulan terakhir dan berdomisili di Jabodetabek. Hasil penelitian ini menyatakan jika etnosentrisme terbukti memoderasi hubungan antara animosity dan minat beli konsumen. Namun pada hubungan antara allocentrism dan minat beli konsumen, etnocentrisme tidak memainkan peran sebagai moderator. Sementara itu perbandingan kualitas produk terbukti tidak memoderasi hubungan antara animosity dan etnosentrisme terhadap minat beli konsumen. Pembahasan serta konstribusi dan saran juga turut dibahas. ......The purpose of this paper is three-fold: (a) specifying the factor that mediates the effect of consumer animosity on attitude towards imported products; (b) specifying the factor that mediates the effect of allocentrism on consumers attitudes towards imported product; and (c) examining whether product quality comparison between domestic vis-à-vis imported products moderates the relationships between consumer animosity and consumers willingness to purchase as well as between ethnocentrism and consumers willingness to purchase. A survey was sent to 209 respondents that have bought Malaysian products in the past three months and domicile in Jabodetabek. The result indicated that ethnocentrism was mediated the relationship between animosity and consumers willingness to purchase. However ethnocentrism was not mediated the relationship between allocentrism and consumers willingness to purchase. In addition, the product quality comparison was not moderated the relationship between animosity and consumers’ willingness to purchase as well as ethnocentrism and consumers willingness to purchase. Interpretations, contributions, and implications for manager are discussed.

Abstrak :
[Setiap perusahaan yang bergerak di bidang bisnis tentunya menginginkan agar perusahaannya sukses dan produk yang diperjualbelikannya diminati oleh para konsumen. Untuk mencapai kesuksesan tersebut, tentunya sebuah perusahaan harus memiliki strategi yang tepat dalam menjalankan bisnisnya. Kaizen, merupakan salah satu manajemen yang digunakan di hampir semua perusahaan Jepang, tidak terkecuali Uniqlo. Bagaimanakah bentuk Kaizen yang ada dalam perusahaan Jepang (Uniqlo) tersebut, dan pengaruh yang ada antara Kaizen dengan kepuasan konsumen di Uniqlo tersebut, akan dibahas di dalam penelitian ini.;Being a successful and getting its product to be a popular are the aspirations of every company that engage in commercial business. Therefore, a company must have an accurate strategy to keep the business work properly. Kaizen is one of the management strategy that is being used in most of the companies in Japan, this include Uniqlo. This research are about how does the Kaizen work in Japanese company (Uniqlo), how it relates, and how it influences the consumer satisfaction., Being a successful and getting its product to be a popular are the aspirations of every company that engage in commercial business. Therefore, a company must have an accurate strategy to keep the business work properly. Kaizen is one of the management strategy that is being used in most of the companies in Japan, this include Uniqlo. This research are about how does the Kaizen work in Japanese company (Uniqlo), how it relates, and how it influences the consumer satisfaction.]

Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik pekerjaan, pengetahuan tentang perusahaan, dan daya tarik organisasi terhadap intensi untuk melamar pekerjaan di perusahaan startup berbasis teknologi di Indonesia pada mahasiswa generasi Z Universitas Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan cross-sectional design dan metode convenience sampling untuk mengumpulkan data primer. Sampel penelitian ini diperoleh dari 305 mahasiswa generasi Z Universitas Indonesia (lahir antara 1997-2012) dan pengolahan data dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa karakteristik pekerjaan memiliki pengaruh positif yang signifikan terhadap intensi melamar kerja, pengetahuan tentang perusahaan memiliki pengaruh positif yang signifikan terhadap intensi melamar kerja, karakteristik pekerjaan memiliki pengaruh positif yang signifikan terhadap daya tarik organisasi, pengetahuan tentang perusahaan memiliki pengaruh positif yang signifikan terhadap daya tarik organisasi, daya tarik organisasi memiliki pengaruh positif yang signifikan terhadap intensi melamar kerja, serta daya tarik organisasi memediasi hubungan karakteristik pekerjaan dan pengetahuan tentang perusahaan terhadap intensi melamar kerja.

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This study aims to determine the influence of job characteristics, employer knowledge, and organizational attractiveness against the intention to apply job at the Indonesian technology-based startup company in generation Z students of University of Indonesia. This research is a quantitative study using cross-sectional design and convenience sampling methods to collect primary data. This research sample was obtained from 305 students of Z-generation University of Indonesia (born between 1997-2012) and the data processing was done by Structural Equation Model (SEM) method. The results showed that the job characteristics have a significant positive influence on the intention to apply job, employer knowledge has a significant positive influence on the intention to apply job, the job characteristics has a significant positive influence on organizational attractiveness, employer knowledge has a significant positive influence on organizational attractiveness, organizational attractiveness has a significant positive influence on the intention to apply job, and organizational attractiveness mediate the relationship of job characteristics and employer knowledge to intention to apply job.