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Abstrak :
Penelitian ini membahas mengenai proses penerapan kemas ulang informasi pada Pusat Penerangan Hukum Kejaksaan Republik Indonesia, dalam penelitian ini proses kemas ulang informasi ditinjau berdasarkan sembilan tahap model kemas ulang informasi yang diungkapkan oleh Satyanarayana, dalam buku “Information Products and Service”. Penelitian ini merupakan kualitatif studi kasus. Informasi didapatkan melalui observasi dan wawancara terbuka. Hasil dari penelitian ini adalah proses kemas ulang informasi pada Pusat Penerangan Hukum Kejaksaan RI yang ditinjau berdasarkan model Satyanarayana sudah baik, namun terdapat beberapa temuan penerapan proses kemas ulang informasi yang belum optimal, yaitu pada tahap analisis pengguna, evaluasi dan feedback sehingga penulis menyarankan agar dibuat standar operasional prosedur yang dapat dijadikan panduan dan acuan dalam penerapan proses kemas ulang informasi. ......This research discusses the process of implementing information repackaging at Pusat Penerangan Hukum Kejaksaan RI. In this study, the information repackaging process is examined based on the nine stages of the information repackaging model proposed by Satyanarayana in the book "Information Products and Service". The research follows a qualitative case study approach, and information is gathered through observation and open interviews. The findings of this research indicate that the information repackaging process at Pusat Penerangan Hukum Kejaksaan RI, based on Satyanarayana's model, is generally effective. However, there are some areas where the implementation of the information repackaging process is not optimal, particularly in the stages of user analysis, evaluation, and feedback. As a recommendation, the author suggests creating standard operating procedures that can serve as guidelines and references for improving the implementation of the information repackaging process.

Abstrak :
[ABSTRAK
Tesis ini membahas tentang bagaimana pengolahan atau pemrosesan informasi (dalam hal ini pesan-pesan kampanye) yang dilakukan oleh pemilih yang melakukan split-ticket voting, yaitu memilih kandidat dari partai yang berbeda pada pemilihan Legislatif dan pemilihan Presiden tahun 2014. Penelitian ini adalah penelitian kualitatif dengan analisis fenomenologis interpretatif. Hasil penelitian ini menunjukkan bahwa pemilih melakukan pemrosesan pesan kampanye yang sederhana. Pemilih tidak membanding-bandingkan dan memikirkan ideologi partai, kekuatan partai dan lembaga pemerintahan, serta kekuatan isu. Pemilih dalam penelitian ini masuk dalam kategori unintentional, yaitu pemilih yang tidak sengaja melakukan split-ticket voting dan tidak memiliki motivasi khusus atau kepentingan tertentu. Selanjutnya, teori-teori split-ticket voting perlu diuji kembali di Indonesia dalam konteks akademis dan metodologis. Sementara dalam konteks praksis, para kandidat maupun partai politik perlu memikirkan strategi khusus menghadapi pemilih unintentional di Indonesia.

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ABSTRACT This study discusses how information processing (in this case the campaign messages) by split-ticket voter. They vote the candidates form the different parties in legislative and presidential election in 2014. This study is a qualitative research and uses interpretative phenomenological analysis. This study results that voters do a simple campaign message processing. Voters are not comparing and thinking about ideological moderation, party strength and institutional roles, and issues ownership. Voters in this study are unintentional, are accidentally split-ticket voting and they don?t have specially motivation. Theories of split-ticket voting needs to be re-examined in the context of academic and methodological in Indonesia. While in the context of praxis, candidates and political parties need to think about specific strategies to face unintentional voters in Indonesia., This study discusses how information processing (in this case the campaign messages) by split-ticket voter. They vote the candidates form the different parties in legislative and presidential election in 2014. This study is a qualitative research and uses interpretative phenomenological analysis. This study results that voters do a simple campaign message processing. Voters are not comparing and thinking about ideological moderation, party strength and institutional roles, and issues ownership. Voters in this study are unintentional, are accidentally split-ticket voting and they don’t have specially motivation. Theories of split-ticket voting needs to be re-examined in the context of academic and methodological in Indonesia. While in the context of praxis, candidates and political parties need to think about specific strategies to face unintentional voters in Indonesia.]