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"Gambar, tulisan, audio yang digunakan dalam sebuah iklan dapat menciptakan pesan yang berbeda. Penyajian ilustrasi dapat memberikan perbedaan makna atau memperkuat makna sebuah iklan. Analisis multimodal melihat keterkaitan semua sarana komunikasi, baik teks verbal ataupun nonverbal, menimbulkan makna. Pada video iklan Jumbo Supermarkt terdapat beberapa sistem tanda semiotik. Penelitian ini bertujuan untuk menunjukkan hubungan antara ilustrasi dengan pesan yang terdapat dalam iklan. Analisis dilakukan untuk memberikan gambaran hubungan antarunsur yang terdapat dalam video iklan, yaitu dialog tokoh, tulisan gerak, gambar produk gerak, tokoh gerak, musik dan voice over atau pengisi suara. Hasil analisis menunjukkan bahwa teks verbal dan gambar saling terkait dalam membangun makna.

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The use of image, text, and audio in an advertisement can deliver different messages to the receiver. Presentation of the  illustrations can deliver different meanings or strengthen the meaning itself in an ad. Multimodal analysis emphasizes all means of communication, verbal or nonverbal texts, on providing an important role in generating meaning. There are several semiotic sign systems in Jumbo Supermarkt video advertisement. This study aims to show the relationship between illustrations and messages in the advertisement. The analysis is used to show the picture of relationship between elements contained in the video advertisement namely character`s dialogues, motion writings, motion product images, motion figures, music and voice over. The result of the analysis shows that verbal texts and images are correlated in constructing meaning."

"[ABSTRAKKLM merupakan maskapai milik Belanda yang telah beroperasi sejak tahun 1919. KLM dinobatkan sebagai maskapai tertua di dunia. Dalam meningkatkan pelayanannya, KLM mengeluarkan 35 video iklan dengan tema #happytohelp. Dengan menggunakan metode kualitatif, pada jurnal ini akan dibahas mengenai SPEAKING, ragam bahasa formal, dan fungsi alih kode tiga iklan berbahasa Belanda dengan tema #happytohelp. Kesimpulan dari penelitian ini menunjukkan bahwa iklan KLM dengan tema #happytohelp memiliki ciri yangsama dalam tiap komponen SPEAKING, ragam bahasa yang digunakan adalah ragam bahasa usaha dan santai, dan alih kode dalam tulisan ini memiliki fungsi ekspresif dan metalinguistis

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ABSTRACTKLM is a Dutch airline company, operating since 1919. KLM has been named as the oldest airline in the world. In improving it?s services, KLM made 35 advertisements with the #happytohelp topic. Using the qualitative method, this paper tends to give description of three KLM advertisements based on the SPEAKING, formality level of the language variation and code switching theory. The conclusion of this paper is that the three KLM advertisements with #happytohelp topic have the same features and characteristics of the components in SPEAKING. The usage of the formal and informal language variation are both found in the three KLM advertisements. Furthermore the functions of the usage of the code switching are of expressive and metalinguistic function., KLM is a Dutch airline company, operating since 1919. KLM has been named as the oldest airline in the world. In improving it’s services, KLM made 35 advertisements with the #happytohelp topic. Using the qualitative method, this paper tends to give description of three KLM advertisements based on the SPEAKING, formality level of the language variation and code switching theory. The conclusion of this paper is that the three KLM advertisements with #happytohelp topic have the same features and characteristics of the components in SPEAKING. The usage of the formal and informal language variation are both found in the three KLM advertisements. Furthermore the functions of the usage of the code switching are of expressive and metalinguistic function.]"