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Hasil Pencarian

Ditemukan 11 dokumen yang sesuai dengan query
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Dewi Agustin Pratama Sari
"Penelitian ini bertujuan untuk meneliti pengaruh travel motivation dan destination image terhadap intention to visit halal destinaton yang dimoderasi oleh novelty seeking behavior. Penelitian ini adalah penelitian kuantitatif dengan responden sebanyak 229 wisatawan nusantara. Peneliti menggunakan survey online sebagai cara memperoleh responden. Data diolah dengan menggunakan Equation Structural Modelling.
Berdasarkan hasil penelitian maka diketahui bahwa faktor yang signifikan dan berhubungan positif terhadap intention to visit halal destination hanya travel motivation dan affective destination image. Untuk faktor lainnya tidak signifikan terhadap intention to visit halal destination. Selain itu, dalam penelitian ini juga diketahui adanya pengaruh moderasi baik dari cognitive destination image maupun affective destination image, meskipun begitu kedua variabel tersebut memiliki hasil pengaruh yang berbeda.

The purpose of this study is to understand the effect of travel motivation and destination image to intention to visit halal destination. This study also use novelty seeking behavior as moderating variable. This researh is quantitative research with 229 respondents. Researcher use online survey to get respondents. The data is processed by using Equation Structural Modeling.
The result of the research is only travel motivation and affective destination image that significant and positively related to intention to visit halal destination. The other factors not significant to intention to visit halal destination. In addition, in this study also known the influence of moderation both from cognitive destination image and affective destination image, although both variables have different effects.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
T52050
UI - Tesis Membership  Universitas Indonesia Library
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Nyoman Suwandi Pendit
Jakarta: Pradnya Paramita, 1986
306.481 9 NYO i
Buku Teks SO  Universitas Indonesia Library
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Middleton, Victor T.C.
Oxford : Butterworth-Heinemann, 2000
338.479 1 MID m
Buku Teks  Universitas Indonesia Library
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Jagad
"Industri pariwisata Indonesia kian meningkat. Peningkatan tren industri ini turut diikuti oleh peningkatan salah satu sektor pendorong industri pariwisata yaitu MICE (Meeting, Incentive, Conference and Exhibition). Akan tetapi, bagaimanapun juga hal ini mengimplikasikan adanya peningkatan persaingan usaha kedepan baik di tingkat internasional maupun nasional. Selain itu, permasalahan lain yang ditemukan pada industri ini adalah kurangnya sumber daya manusia yang berkualitas dan kurangnya data dan informasi yang dibutuhkan. Hal tersebut juga dialami pada studi kasus di PT. Megah Alengga, sebagai salah satu perusahaan yang bergerak di bidang MICE. Oleh karena itu, penelitian ini bertujuan untuk merancang sistem manajemen pengetahuan untuk meningkatkan kemampuan sumber daya manusia dan mampu menyimpan dan mengelola data dan informasi yang dibutuhkan dalam pekerjaan. Sehingga, sistem ini dapat digunakan untuk meningkatkan keunggulan kompetitif perusahaan.

Indonesia is seeing growth of Travel and Tourism Industry in recent years. This trend also followed by MICE (Meeting, Incenticve, Conference and Exhhibition) industry as one of its sector. However, this increment trend also has a tremendous impact on business competitiveness within its industry either in its relation with International or domestic player. On the other hand, problems that has found within this industry is placed in the lack of human resource quality and the lack of data and information needed. This problems are also found from a case study in PT. Megah Alengga, as one of the MICE player. Thus, the purpose of this research is to design a knowledge management system to enhance human resource quality and managing data and information needed in a working environment, wich, i..."
Depok: Fakultas Teknik Universitas Indonesia, 2016
S62040
UI - Skripsi Membership  Universitas Indonesia Library
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Elrika Dwimarsya Christina
"Skripsi ini membahas dan menganalisis tentang pengaruh electronic word-of-mouth terhadap intensi wisatawan untuk melakukan perjalanan wisata ke Labuan Bajo, dengan menerapkan Theory of Planned Behavior yaitu dengan mempertimbangkan attitude, subjective norms serta perceived behavioral control. Sampel penelitian ini adalah wisatawan yang sudah pernah membaca online review seputar Labuan Bajo namun belum pernah berkunjung ke daerah tersebut sebelumnya. Data diolah menggunakan metode Structural Equation Modelling.
Hasil penelitian menunjukkan bahwa electronic word-of-mouth tidak berpengaruh secara signifikan terhadap intention untuk berkunjung ke Labuan Bajo, namun berpengaruh signifikan terhadap attitude, subjective norms serta perceived behavioral control yang berperan sebagai variabel mediasi.

This study discusses and analyzes the effect of electronic word of mouth on tourist intention to travel to Labuan Bajo and applying the Theory of Planned Behavior by considering attitude, subjective norms and perceived behavioral control. The sample of this research is tourists who have read online review about Labuan Bajo but have never visited the place before. The data were processed using Structural Equation Modeling method.
The result of the research shows that electronic word of mouth does not significantly influence tourist intention to visit Labuan Bajo, but it has significant effect on attitude, subjective norms and perceived behavioral control that acts as mediation variable.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Siregar, Edi
Jakarta: Delapratasa publisher, 2003
915.98 SIG b
Buku Teks SO  Universitas Indonesia Library
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Lafiza Fidina
"ABSTRAK
Penelitian ini menggambarkan tentang peran dan keterampilan yang dimiliki oleh pelaku perubahan dari Kampung Wisata Bisnis Tegalwaru sebagai bentuk dari pembangunan sosial oleh individu serta membahas mengenai hambatan yang dialami dalam melaksanakan pengembangan desa melalui wisata bisnis Pendekatan penelitian yang dipergunakan adalah kualitatif Hasil penelitian menunjukan peran dan keterampilan yang dimiliki pelaku perubahan ialah peran dan keterampilan fasilitatif edukasional dan representatif Terdapat kendala dalam pelaksanaan pengembangan desa melalui wisata bisnis baik yang muncul dari dalam masyarakat sendiri dan juga dari luar masyarakat Agar pengembangan desa wisata bisnis bisa lebih baik lagi maka diperlukan pembenahan pada struktur pelaksana kegiatan desa wisata bisnis.

ABSTRACT
This research describes the role and skills of agent of changes at Tegalwaru Business Tourism Village as a social development by individuals and the barriers in implementing rural development through business tours This research used a qualitative approach The results showed that the roles and skills of by agent of changes were facilitative educational and representative There are some problems in implementing rural development through business tours either form within and outside the community In order to have a better rural tourism business structure of in implementing the activities of business tourism village adjustment was necessary."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
T42891
UI - Tesis Membership  Universitas Indonesia Library
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Gabby Evitho
"[ABSTRAK
RINGKASAN EKSEKUTIF
Profil Perusahaan
Lucky Tours merupakan salah satu agen tour dan travel, yang bertempat di Jalan Ternate no.28 D, Jakarta. Didirikan di Jakarta pada tanggal 16 Oktober 2001 oleh PT. Lucky Wisata Indah, Lucky Tours dipimpin oleh pasangan suami-istri, Latif Tanamas dan Kurnia Ningsih.
Berawal dari kesukaan terhadap traveling, pasangan suami-istri tersebut akhirnya mendirikan Lucky Tours sebagai bisnis mereka. Selama 13 tahun ini, Lucky Tours telah menjadi perusahaan yang maju dan mandiri. Lucky Tours didukung oleh tenaga kerja yang profesional dan berpengalaman di bidang pariwisata, serta didukung dengan sistem jaringan penerbangan yang berkualitas.
Analisis SWOT
Strengths (Kekuatan)
Adanya pilihan mengatur perjalanan wisata yang disesuaikan dengan biaya klien. Hal ini menjadi suatu kelebihan karena bisnis biro perjalanan sudah memiliki paket-paket tour yang telah disiapkan, khalayak hanya diperbolehkan memilih dari paket yang sudah ada.
Tergabung dalam ASTINDO, yaitu Asosiasi Perusahaan Penjual Tiket Penerbangan dan ASITA (Association of The Indonesian Tours & Travel Agencies), serta IATA (International Air Transport Association) dimana posisi Lucky Tours sudah terjamin dan terpercaya.
Layanan 24 jam untuk klien via telepon. Klien akan mendapatkan servis selama 24 jam dari Lucky Tours dalam berwisata.
Pembayaran dapat dilakukan melalui transfer via ATM dan kartu kredit, sehingga memudahkan khalayak untuk menggunakan jasa Lucky Tours.
Weaknesses (Kelemahan)
Rendahnya citra Lucky Tours di mata khalayaknya.
Tidak memiliki divisi PR yang bertugas untuk menjalankan fungsinya.
Kegiatan promosi dan publikasi yang minim.
Website tidak dikelola dengan baik dan tidak memiliki akun media sosial sehingga promosi dan publikasi online kurang berjalan.
Belum memiliki kantor cabang sehingga akses khalayak hanya ke kantor di Jl. Ternate no.28 D, Jakarta saja.
Paket wisata yang kurang beragam.
Opportunities (Kesempatan)
Tren pengeluaran biaya untuk traveling pada masyarakat Indonesia meningkat setiap tahunnya.
Kondisi kelas ekonomi menengah masyarakat Indonesia semakin meningkat.
Terdapat khalayak yang tidak memiliki waktu untuk melakukan riset perjalanan wisata.
Threats (Ancaman)
Terdapat tour dan travel lainnya yang lebih terkenal dibandingkan Lucky Tours. Kompetitor dari Lucky Tours adalah Avia Tour, Wita Tour, dan Obaja Tour (dipilih berdasarkan kesamaan jasa).
Terdapat komunitas backpacker Indonesia, yaitu wadah yang menjembatani para traveller untuk berwisata dengan biaya yang lebih murah karena menggunakan sistem sharing cost.
Pernyataan Masalah
Rendahnya citra Lucky Tours di mata khalayak.
Usulan Program
Pembentukan Divisi PR
MPR melalui website dan media sosial
Special event
Tujuan Program
Meningkatkan citra Lucky positif secara positif dan mengedukasi khalayak mengenai layanan yang diberikan oleh Lucky Tours.
Khalayak Sasaran
Geografis: Berdomisili di Jakarta Utara dan Jakarta Selatan
Demografis: Laki-laki dan perempuan berusia 20-34 tahun, dengan tingkat SES pengeluaran (Socio Economic Status) A (>3.000.000) sampai SES B (2.000.000-3.000.000), berlatar pendidikan SMA, S1, S2, S3, dan yang bekerja.
Psikografis: Memiliki gaya hidup suka berwisata (minimal 3 kali dalam setahun), memiliki smartphone, menggunakan media sosial rata-rata 3 jam/hari, terbuka terhadap hal baru.
Behavioral: Mencari nilai tambah dalam melakukan transaksi.
Pesan Kunci
Lucky Tours: Get more value behind your lucky journey?, yang memiliki arti bahwa Lucky Tours adalah tour dan travel yang memberikan nilai tambah untuk mementingkan kepuasan khalayaknya dalam menggunakan jasa Lucky Tours.
Anggaran
Rp 425.350.000
Evaluasi
Tahapan evaluasi yang digunakan adalah:
1. Tahap Input
Tahap Output
Tahap Outcomes
Setiap tahap memiliki tolok ukur dan instrumen masing- masing.

ABSTRACT
EXECUTIVE SUMMARY
Company Profile
Lucky Tours is a tour and travel agent at Jl. Ternate no.28 D, Jakarta. Established in Jakarta on October 16, 2001 by PT. Lucky Wisata Indah, Lucky Tours led by married couples, Latif Tanamas and Kurnia Ningsih.
Starting from a hobby for traveling, Latif and Kurnia make it turn to business. During these 13 years, Lucky Tours has become a company that developed and independent. Lucky Tours supported by skilled and experienced professionals who work in the field of tourism, and supported by qualified flight network system.
SWOT Analysis
Strengths
There?s a choice to customize your own trip, which fit with your budget. This is strength because usually another tour and travel has already fix package, and audiences can only choose that.
Incorporated in ASTINDO (Asosiasi Perusahaan Penjual Tiket Penerbangan), ASITA (Association of The Indonesian Tours & Travel Agencies), and IATA (International Air Transport Association) which Lucky Tours?s position has already guaranted and trusted.
24-hour service for client via phone. Client will get 24-hour service from Lucky Tours during the trip. Agent of Lucky Tours will always be ready to answer every question and help clients.
Payment by transfer ATM and credit card
Weaknesses
The low image of Lucky Tours
Don?t have PR division who has the responsibility to run their function.
The minimum activities of promotion and publication.
Not maintain the website well and not having any social media yet, so promotion and online publication not running often.
Not have branch offices, so that client?s access to Lucky Tours only at Jl. Ternate no.28 D, Jakarta.
Not various travel packages.
Opportunities
A trends expense for traveling on Indonesian society is increasing every year.
The increase of middle economic class in Indonesian society.
There are audiences that do not have the time to do research for travel.
Threats
There are other tour and travels which more famous than Lucky Tours. Competitors of Lucky Tours are Avia Tour, Wita Tour, and Obaja Tour (selected based on similarity services).
There is Indonesia backpacker community. It is a place where traveler can travel with cheaper cost because cost-sharing system.
Problem
The low image of Lucky Tours in audience sight.
Programs
Establishment of PR division
MPR through website and social media
Special event
Goal
Improving the positive image and educate the audiences about Lucky Tours?s services.
Target Audiences
Geographic: Based in North Jakarta and South Jakarta
Demographic: Men and women aged 20-34 years, with the level of SES in spending (Socio Economic Status) A (> Rp 3.000.000) until the SES B (Rp 2.000.000-Rp 3.000.000), set in a high school education, S1, S2, S3, and worked.
Psychographic: Having a lifestyle to travel (at least 3 times a year), have a smartphone, using social media with an average of 3 hours / day, open to new things.
Behavioral: Looking for value-added in the transaction.
Key Message
Lucky Tours: Get more value behind your lucky journey?, which means Lucky Tours is a tour and travel which give more value to prioritize the satisfaction of audiences.
Budget
Rp 425.350.000
Evaluation
The evaluation stages:
1. Input
II.Output
Outcomes
Each stage has indicator and instrument. , EXECUTIVE SUMMARY
Company Profile
Lucky Tours is a tour and travel agent at Jl. Ternate no.28 D, Jakarta. Established in Jakarta on October 16, 2001 by PT. Lucky Wisata Indah, Lucky Tours led by married couples, Latif Tanamas and Kurnia Ningsih.
Starting from a hobby for traveling, Latif and Kurnia make it turn to business. During these 13 years, Lucky Tours has become a company that developed and independent. Lucky Tours supported by skilled and experienced professionals who work in the field of tourism, and supported by qualified flight network system.
SWOT Analysis
Strengths
There’s a choice to customize your own trip, which fit with your budget. This is strength because usually another tour and travel has already fix package, and audiences can only choose that.
Incorporated in ASTINDO (Asosiasi Perusahaan Penjual Tiket Penerbangan), ASITA (Association of The Indonesian Tours & Travel Agencies), and IATA (International Air Transport Association) which Lucky Tours’s position has already guaranted and trusted.
24-hour service for client via phone. Client will get 24-hour service from Lucky Tours during the trip. Agent of Lucky Tours will always be ready to answer every question and help clients.
Payment by transfer ATM and credit card
Weaknesses
The low image of Lucky Tours
Don’t have PR division who has the responsibility to run their function.
The minimum activities of promotion and publication.
Not maintain the website well and not having any social media yet, so promotion and online publication not running often.
Not have branch offices, so that client’s access to Lucky Tours only at Jl. Ternate no.28 D, Jakarta.
Not various travel packages.
Opportunities
A trends expense for traveling on Indonesian society is increasing every year.
The increase of middle economic class in Indonesian society.
There are audiences that do not have the time to do research for travel.
Threats
There are other tour and travels which more famous than Lucky Tours. Competitors of Lucky Tours are Avia Tour, Wita Tour, and Obaja Tour (selected based on similarity services).
There is Indonesia backpacker community. It is a place where traveler can travel with cheaper cost because cost-sharing system.
Problem
The low image of Lucky Tours in audience sight.
Programs
Establishment of PR division
MPR through website and social media
Special event
Goal
Improving the positive image and educate the audiences about Lucky Tours’s services.
Target Audiences
Geographic: Based in North Jakarta and South Jakarta
Demographic: Men and women aged 20-34 years, with the level of SES in spending (Socio Economic Status) A (> Rp 3.000.000) until the SES B (Rp 2.000.000-Rp 3.000.000), set in a high school education, S1, S2, S3, and worked.
Psychographic: Having a lifestyle to travel (at least 3 times a year), have a smartphone, using social media with an average of 3 hours / day, open to new things.
Behavioral: Looking for value-added in the transaction.
Key Message
“Lucky Tours: Get more value behind your lucky journey”, which means Lucky Tours is a tour and travel which give more value to prioritize the satisfaction of audiences.
Budget
Rp 425.350.000
Evaluation
The evaluation stages:
1. Input
II.Output
Outcomes
Each stage has indicator and instrument. ]"
2014
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Amanda Christina Magdalena Tarihoran
"COVID-19 telah menjadi pandemi global dan hal ini menimbulkan rasa ketakutan dalam masyarakat. Rasa takut ini membawa perubahan dalam gaya hidup maupun pengambilan keputusan terkait dengan adanya risiko, khususnya dalam hal berwisata. Perubahan-perubahan ini terjadi berbeda-beda setiap individu, berkaitan dengan bagaimana kepribadian mereka masing-masing. Penelitian ini mengkaji hubungan Big Five Personality terhadap Risk Attitude dan Travel Intention serta pengaruh Fear of Covid terhadap Travel Anxiety, Risk Attitude dan Travel Intention. Penelitian ini dilakukan dengan metode non-probability purposive sampling dengan total 462 orang responden berusia 17 tahun keatas dan sudah pernah atau sedang merencanakan perjalanan wisata selama masa pandemic COVID-19 berlangsung. Partial Least Squares - Structural Equation Modeling (PLS-SEM) digunakan untuk menganalisis penelitian ini dan ditemukan bahwa hubungan antara fear of COVID-19 terhadap travel intention menunjukkan hasil yang signifikan, namun hubungan antara fear of COVID-19 terhadap risk attitude adalah tidak signifikan. Personality juga ditemukan mempengaruhi travel intention baik secara direct maupun indirect, kecuali untuk traits agreeableness dan neuroticism.

COVID-19 has become a global pandemic and this creates a sense of fear in society. This fear brings changes in lifestyle and decision making related to risk, especially in terms of traveling. These changes occur differently for each person, related to how their respective personalities are. This study examines the relationship of the Big Five Personality to Risk Attitude and Travel Intention and the effect of Fear of Covid on Travel Anxiety, Risk Attitude and Travel Intention. This research was conducted using a non-probability purposive sampling method with a total of 462 respondents aged 17 years and over and had been or were planning a tourist trip during the COVID-19 pandemic. Partial Least Squares - Structural Equation Modeling (PLS-SEM) was used to analyze this study and it was found that the relationship between fear of COVID-19 and travel intention showed significant results, but the relationship between fear of COVID-19 and risk attitude was not significant. Personality was also found to influence travel intention both directly and indirectly, except for the agreeableness and neuroticism traits."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Preston, Chris
Hoboken: John Wiley Sons, 2012
659 PRE e
Buku Teks SO  Universitas Indonesia Library
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