Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
ABSTRAK
The focus of this study is to examine the effect of tourist experience advertising, word of mouth and destination service performance on the customer based brand equity. This study finds that brand awareness, brand image, and brand quality all have an effect on brand loyalty. While destination service performance has an effect on destination brand awareness and brand image, advertisement and word of mouth, both did not show any effects on either destination brand awareness nor brand image. The findings allow tourist destinations in Asia to forecast future customer behavior and provide useful insights for marketing and service management strategies.

---

ABSTRAK
Fokus dari laporan ini adalah untuk membahas tentang pengaruh dari pengalaman turis dalam berlibur terhadap ekuitas merek yang berbasis pada kostumer. Hasil riset ini menemukan bahwa kesadaran terhadap merek atau destinasi, kualitas merek, dan kesan merek mempengaruhi loyalitas terhadap merek. Disaat performa pelayanan pada destinasi memiliki dampak positif pada kesadaran terhadap merek dan kesan merek, iklan dan rekomendasi dari mulut ke mulut tidak menunjukkan dampak positif pada kesadaran terhadap merek dan kesan merek. Hasi dari riset ini dapat membantu destinasi turis di Asia untuk memprediksi tindakan kostumer di masa depan sekaligus memberikan wawasan untuk strategi marketing dan manajemen pelayanan.

Abstrak :
Visual quality of landscape is becoming an important element in eco-friendly design for nature-based tourism areas in Malaysia. However, the majority of the human-made landscape elements of nature-based tourism areas such as buildings do not harmonize with the natural environment and are considered as not eco-friendly in design. A study was conducted in Paya Indah Wetlands aimed to determine factors that affect visual rating of human-made landscape and to determine visual rating of human-made landscape at the study site. This study used selected photographs of the human-made landscape elements in Paya Indah Wetlands representing different types of buildings, park furniture, parking features, pedestrian facilities, drainage and signage. The scoring scheme for visual quality and landscape features was valued using the six basic design elements, namely, form, line, colour, texture, shape and space. Data were gathered fi'om I 00 experts using a structured questionnaire with surrogated photos, distributed equally among landscape architects and architects. The results of regression analysis revealed that the visual rating was affected significantly by the respondents' age, sector of employment and professional memberships in certified bodies. From the result, it showed that more than 60% of the respondents give visual ratings to the human-made landscape elements in Paya Indah Wetlands ranging from scores of 1 to 3 (means from 1.51 to 3.2).