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Hasil Pencarian

Ditemukan 13 dokumen yang sesuai dengan query
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Ayu Ariandini
Abstrak :
[ABSTRAK
Penelitian ini dilakukan untuk meneliti pengaruh destination brand experience (DBE) terhadap satisfaction, intention to revisit dan intention to recommend pada youth travelers domestik yang melakukan destinasi ketempat-tempat pariwisata di wilayah Malang Raya. Penelitian ini akan menguji peran langsung komponen destination brand experience (DBE) yang terdiri dari empat dimensi, yaitu sensory, affective, behavioural, dan intellectual DBE, dan menguji peran satisfaction sebagai faktor mediasi pada destinasi dalam menentukan intensitas revisit dan rekomendasi worth-of-mouth. Penelitian dilakukan terhadap 114 oresponden yang berusia 16-30 tahun yang pernah melakukan destinasi wisata ke Malang Raya pada satu tahun terakhir ABSTRACT
This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year;This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year, This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year]
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S61867
UI - Skripsi Membership  Universitas Indonesia Library
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Seoul: Pelayanan Kebudayaan dan Informasi Kementrian Kebudayaan, Olahraga dan Pariwisata, 2008
KOR 951.9 FAK
Buku Teks  Universitas Indonesia Library
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Sabt, Muhammad
Abstrak :
Buku ini membahas tentang tempat-tempat wisata di Amerika dan Mesir.
Kairo : Maktabat al-Nahdat al-Misriyyah, 1948
ARA 910.4 SAB j
Buku Teks  Universitas Indonesia Library
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Yogyakarta: Gadjah Mada University Press , 1996
R 306 TOU
Buku Referensi  Universitas Indonesia Library
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Jakarta: Departemen Pariwisata, Pos dan Telekomunikasi, 1998
R 910.2 IND i
Buku Referensi  Universitas Indonesia Library
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Jakarta: Departemen Pariwisata, Pos dan Telekomunikasi, [date of publication not identified]
R 910.2 IND i
Buku Referensi  Universitas Indonesia Library
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Jakarta: Departemen Pariwisata, Pos dan Telekomunikasi, 1998
R 910.2 IND i
Buku Referensi  Universitas Indonesia Library
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Jakarta: Departemen Pariwisata, Pos dan Telekomunikasi, 1998
R 910.2 IND i
Buku Referensi  Universitas Indonesia Library
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Siburian, Mordahai
Abstrak :
ABSTRACT
Godong Ijo is a visitors attraction offering educational tourism programs with quite strong interaction with nature. The program are designed as a means of learning, hence they are often participated by students. The purpose of this study is to describe the application of experiential marketing in Godong Ijo's program from visitors perspective and to develop development strategy for Godong Ijo based on experiential marketing. The method used is qualitative research method using survey, interview, and observation as the data collection techniques. Further, data collected were analyzed using swot analysis. The result of the research reveals that Godong Ijo has tourism potential in terms of attraction, accessibility, amenity, and ancillary. In terms of experiential marketing, most respondents agree that all experiential marketing have been delivered to the visitors. Recommendations for development strategy include more extensive promotion, service improvement, product innovation and more product development.
Jakarta: Fakultas Pariwisata Universitas Pancasila, 2017
910 JTDA 4:2 (2017)
Artikel Jurnal  Universitas Indonesia Library
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Nungky Puspita
Abstrak :
ABSTRACT
Community Based Tourism is a tourism development concept that is adopted at Tanjung Kelayang Beach, Belitung Island. Through this concept it is expected that people living around the beach vicinity can participate in tourism from the planning process up to its implementation. The purpose of this research is to describe local peoples participation in developing the destination, their motivation to participate, and the form of participation. Using qualitative research method, this research employs a participant observation approach in collecting the data. The research finds that local people participate in tourism development by forming a community organization named Gerude Care Belitong. The organization develops a work program which guides them in conducting activities such as organizing event and participating in tourism service provision at Tanjung Kelayang beach.
Jakarta: Fakultas Pariwisata Universitas Pancasila, 2017
910 JTDA 4:2 (2017)
Artikel Jurnal  Universitas Indonesia Library
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