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Abstrak :
Penelitian ini didorong apresiasi pada pariwisata sebagai salah satu sektor industri yang berperan penting dalam ekonomi global, sehingga memicu pergerakan kegiatan pemasaran menuju pemasaran pariwisata. Oleh karenanya, penelitian ini meneliti tentang isu-isu vital dalam sebuah pemasaran wisata. Seperti misalnya citra destinasi wisata destination image , stereotip masyarakat destinasi wisata destination society stereotype , kedekatan terhadap destinasi wisata destination relationship closeness , sampai dengan jenis komunikasi pesan persuasif destinasi wisata destination communication type . Dengan memanfaatkan desain eksperimen, penelitian ini bertujuan untuk mengetahui pengaruh citra destinasi wisata dan stereotip masyarakat destinasi wisata pada sikap terhadap destinasi wisata.Selanjutnya penelitian ini juga mengaplikasi prinsip kongruen dengan me-macthingkan antara destination image dan destination society stereotype untuk mencari kombinasi pesan persuasif yang paling sebangun dari suatu destinasi wisata, dan mengukur dampaknya pada sikap terhadap destinasi wisata. Dalam prosesnya penelitian ini mengaplikasikan relationship closeness dan destination communication type sebagai variabel moderasi, untuk memperkuat dampak tersebut. Temuan penelitian ini dapat memperkaya alternatif penelitian pemasaran pariwisata dan implikasinya, khususnya pada strategi penguatan kampanye pemasaran pariwisata.

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This research is motivated by the appreciation of tourism as one of the important industrial sectors in the global economy, triggering the movement of marketing activities towards tourism marketing. Therefore, this study examines the vital issues in a tourism marketing. Such as the destination image, destination society stereotypes, relationship closeness toward a tourism destination, also the destination communication type. By utilizing the experimental design, this study aims to determine how destination image and destination society stereotype influence attitude toward tourism destinations.Furthermore, this research also apply the concept of congruence with matching destination image and destination society steretypeto find the most appropriate persuasive message combination of a tourist destination, and measuring its impact on attitudes toward tourist destinations. In the process this research applies relationship closeness and destination communication type as a moderating variable, to reinforce the impact. The findings of this study is expected to enrich alternative tourism marketing research and its implications, particularly on strategies to strengthen tourism marketing campaigns.

Abstrak :
Pariwisata telah menjadi sektor andalan sumber devisa, termasuk di Indonesia. Salah satu tujuan wisata wisatawan mancanegara ialah Pulau Jawa bagian tengah. Kondisi iklim mempengaruhi kenyamanan yang dirasakan wisatawan saat melakukan wisata. Cara untuk mengetahui tingkat kenyamanan iklim yang berkaitan dengan wisata dikenal dengan Tourism Climate Index (TCI). Studi mengenai TCI di Indonesia belum ditemukan. Penelitian ini bertujuan untuk mengetahui tingkat kenyamanan iklim daerah tujuan wisata di Pulau Jawa bagian tengah dan mengetahui kaitannya dengan jumlah kunjungan daerah tujuan wisata. Hasil penelitian menunjukkan bahwa tingkat kenyamanan iklim daerah tujuan wisata di Pulau Jawa bagian tengah tidak ada yang termasuk kategori ideal. Nilai TCI tidak memiliki kaitan dengan jumlah pengunjung yang datang. ......Tourism has become one of the sectors which are the mainstay source of foreign exchange in Indonesia. One of the region which become a tourist destination for foreign tourists is the central part of Java Island. Climatic conditions affect the tourists' comfortability while doing the tourism activity. Way to determine the level of comfort associated with tourism activities are known to the Tourism Climate Index (TCI). In Indonesia, the study of the TCI has not been found. This research aims to determine the level of climate comfort tourist destinations in the central part of Java based on the value of TCI and knowing the relation between TCI value with the number of visits a tourist destination. The results showed that the comfort level for tourism’s climate in the central part of Java Island have no ideal category. There was no significant association between TCI value and the number of visitors who come to the tourist destination.

Abstrak :
ABSTRAK
Pesan komunikasi pemerintah untuk pengembangan destinasi wisata halal di beberapa kota di Indonesia mengalami penolakan, karena dianggap tidak sesuai dengan kebiasaan masyarakat lokal. Hal ini menunjukkan bahwa meskipun sektor pariwisata menjadi salah satu sektor unggulan, tetapi masyarakat memiliki penilaiannya tersendiri terhadap pariwisata di Indonesia. Penelitian ini bertujuan untuk mengetahui identifikasi penilaian sosial pesan komunikasi wisata halal dari pemerintah ke masyarakat Jakarta dan Makassar. Dua daerah tersebut dipilih dengan mengingat Jakarta dan Makassar memiliki penduduk dengan penganut agama paling beragam diantara daerah lainnya. Sayangnya, kasus intoleransi agama dan kebiasaan masyarakat mengkonsumsi alkohol masih tinggi. Penilaian masyarakat menjadi penting agar program pemerintah dapat berjalan dengan lancar. Penelitian ini menggunakan Social Judgment Theory dengan lebih mendalami aspek-aspek dalam teori tersebut, seperti reference points, latitude, dan ego-involvement dalam menilai isu sosial. Metode penelitian ini menggunakan metode kualitatif, dengan strategi single case study, serta wawancara mendalam, observasi, dan dokumen pendukung sebagai metode pengumpulan data penelitian. Informan yang dipilih dalam penelitian ini adalah masyarakat Jakarta dan Makassar sebagai bentuk kelompok sosial yang menetap di Jakarta ataupun Makassar. Secara umum, penelitian ini menujukkan bahwa ada kecenderungan rentang penerimaan yang luas dan sikap yang positif dalam menilai pesan wisata halal di Jakarta dan Makassar. Meskipun begitu, masyarakat sendiri belum mengetahui dengan jelas definisi, konsep, serta bagaimana pengaplikasian wisata halal yang sesuai dengan aturan pemerintah. Hasil wawancara juga menunjukkan rentang penolakan dengan adanya resistensi terhadap wisata halal dari pelaku pariwisata.

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ABSTRACT
The government's communication message for the development of halal tourist destinations in several cities in Indonesia was rejected because it is considered not following the habits of the local community. It shows that although the tourism industry is one of the leading sectors, society has its assessment of tourism in Indonesia. This study aims to determine the identification of social judgment of halal travel communication messages from the government to the people of Jakarta and Makassar. Those two regions got chosen with reason in mind that Jakarta and Makassar have the most diverse religious population among other provinces. Unfortunately, cases of intolerance and the habit of consuming alcohol are quite high. Community judgment of social problems is necessary for the government to run their programs smoothly. This study uses the Social Judgment Theory to explore aspects of the theory further, such as reference points, latitude, and ego-involvement in assessing social issues. This research method uses qualitative methods, with a single-case study's strategy, including in-depth interviews, observations, and supporting documents as a method of collecting research data. The informants chosen in this study were the people of Jakarta and Makassar as a form of a social group that settled in Jakarta or Makassar. In general, this study shows that there is a tendency for a wide range of acceptance and a positive attitude in assessing halal tourism messages in Jakarta and Makassar. Even so, the people themselves do not yet know the definitions, concepts, and how to apply halal tourism per government regulations. The interview results also show the range of rejection with the resistance to halal tourism from small tourism actors.

Abstrak :
Fenomena dalam dunia pariwisata yang menjadi trend salah satunya adalah glamping. Gabungan dari kata 'glamorous' dan 'camping', glamping merupakan inovasi dari wisata berkemah dengan konsep yang memprioritaskan kenyamanan dan kemewahan. Penelitian ini bertujuan untuk menganalisis karakteristik lokasi wisata glamping berdasarkan aspek site dan situation, serta hubungannya dengan pengalaman wisatawan pada tahapan berwisata (sebelum, sesudah, dan setelah wisata) berdasarkan motivasi, kegiatan, dan kepuasan wisatawan. Lokasi penelitian meliputi Provinsi Bali bagian tengah dan selatan, yaitu Kabupaten Badung, Kabupaten Bangli, Kabupaten Gianyar, dan Kabupaten Tabanan sebagai daerah tujuan wisata favorit dan paling populer di Provinsi Bali. Metode yang digunakan adalah analisis komparasi keruangan serta menggunakan analisis deskriptif untuk melihat hubungan antar variable karakteristik lokasi dan pengalaman wisatawan. Hasil penelitian menunjukkan karakteristik lokasi wisata glamping didominasi dengan kategori Glamping Mewah Alam Strategis dan mayoritas memiliki klasifikasi fasilitas mewah dengan atraksi utama bentang alam, dan berada pada lokasi dengan aksesibilitas cukup mudah, dekat dengan lokasi daya tarik wisata, dan memiliki penggunaan tanah yang bervariasi. Terdapat cukup hubungan antara karakteristik lokasi wisata glamping dengan motivasi dan kegiatan wisatawan, namun tidak terdapat hubungan antara karakteristik lokasi wisata glamping dengan kepuasan wisatawan. ......Glamping is one of the trending phenomena in the world of tourism. Derived from two words, ‘glamorous’ and ‘camping,’ glamping is an innovation from camping for those who want to be surrounded by nature without sacrificing the concept of luxuries and conveniences. This research aims to analyze the characteristics of the location for glamping in terms of site and situation aspects and the relation to tourist experience on tourism stages (pre-travel, on-travel, and post-travel), which is tourist motivation, tourist activities, and tourist satisfaction. The research location includes the central and southern parts of Bali Province, such as Badung Regency, Bangli Regency, Gianyar Regency, and Tabanan Regency as the main favorite and popular tourist destinations in Bali Province. The method used is spatial comparison analysis and uses descriptive analysis to see the relationship between variables, which consists of location characteristics and tourist experience. The result shows that Strategic Luxury Nature Glamping dominates the glamping location characteristics. The majority has luxury facilities, nature as the main attraction, easy accessibility, close distance with other tourist attractions, and various land use. There is a relationship between location characteristics of glamping with tourist motivation and tourist activities, whereas there is no relation between location characteristics with tourist satisfaction.

Abstrak :
Tesis ini bertujuan untuk mengeksplor bagaimana toilet dapat mempengaruhi pengambilan keputusan dalam konteks wisata alam nature based tourism di Indonesia. Berbagai penelitian menyatakan pentingnya fasilitas sebagai faktor yang dipertimbangkan dalam pariwisata, namun belum banyak yang secara khusus membahas toilet sebagai bagian dari fasilitas tersebut dari perspektif wisatawan serta bagaimana pengaruhnya terhadap perilaku wisatawan. Metode kualitatif digunakan dalam penelitian ini melalui FGD dan wawancara, serta dilakukan juga observasi dalam pemilihan sampel penelitian. Penelitian ini menunjukkan bahwa dari berbagai faktor, usia wisatawan dan ekspektasi terhadap destinasi wisata menjadi faktor terpenting dalam menentukan pentingnya toilet di destinasi wisata alam. Kemudian, pengalaman buruk terhadap toilet, terutama yang menyebabkan penyakit, dapat menjadi trauma yang berpengaruh signifikan terhadap keputusan untuk mengunjungi ulang dan merekomendasikan suatu destinasi wisata. Secara keseluruhan, toilet memiliki peranan penting dalam mempengaruhi perilaku dan pengambilan keputusan wisatawan dalam konteks wisata alam, khususnya bagi wisatawan yang mementingkan segi kenyamanan dan kesehatan. ......This thesis aims to explore the importance of toilet in decision making from the tourists' perspectives in the context of nature-based tourism in Indonesia. Various studies suggest that facilities are important to consider in tourism development. However, prior research is still limited specifically discussing the toilet as part of the facilities that would affect the tourists' behavior in tourism, which includes the decision making section. The research was conducted qualitatively by FGD and in-depth interviews with several participants that were selected by purposive sampling method. The results of research indicate that among several factors, age of tourists and expectation of the tourism destinations are the top factors affecting the consideration of toilet as that important in nature-based tourism. The research also indicates that the existence of toilets can also affect tourist behavior in exploring or enjoying the nature-based tourism. Moreover, experiences related to toilet as a source of disease for tourist is significantly affecting the tourism decision. In conclusion, toilet has been a significant consideration for certain tourists in making decisions, especially for tourists which is highly concern with comfort and health. In addition, toilet has a significant role in decision making for several tourists in executing a tourism decision, either for a first visit, how to behave during the tour, revisit, and even to recommend a tourism destination.

Abstrak :
Pembangunan pariwisata yang tidak menempatkan daya dukung lingkungan dan pertumbuhan ekonomi pariwisata secara seimbang berpotensi menyebabkan terjadinya overtourism, yang dapat meningkatkan ancaman pada ketahanan lingkungan dan sosial. Penelitian ini bertujuan untuk merumuskan model pembangunan pariwisata berkelanjutan berbasis interdependensi sistem ekonomi dan sistem lingkungan. Metode yang digunakan mencakup analisis daya dukung lingkungan, analisis pertumbuhan ekonomi pariwisata, serta analisis peran modal sosial dan teknologi digital dalam pengelolaan pariwisata. Hasil penelitian menunjukkan peningkatan kunjungan wisatawan berdampak pada meningkatnya jejak ekologi dan memicu alih fungsi lahan yang dapat meningkatkan defisit ekologi. Kemudian, modal manusia, modal fisik, obyek daya tarik wisata, dan efek spasial terbukti signifikan mempengaruhi pertumbuhan ekonomi pariwisata. Adapun modal sosial dan teknologi digital merupakan faktor penting untuk menjaga inklusivitas pengelolaan pariwisata serta mendorong perilaku ramah lingkungan. Aksi afirmatif dengan mendorong peran komunitas lokal sebagai shareholder pariwisata serta inovasi teknologi digital dapat menjadi strategi kunci untuk mewujudkan pembangunan pariwisata berkelanjutan. ......Tourism development that does not place the environmental carrying capacity and tourism economic growth in a balanced way may cause overtourism, which potentially increases the threats to environmental and social resilience. This study aims to formulate a sustainable tourism development model based on the economic and environmental systems' interdependence. The methods comprise analysis of environmental carrying capacity, tourism economic growth, and roles of social capital and digital technology innovation in tourism management. The results show that higher tourist arrivals create higher ecological footprints and trigger land conversion. Human capital, physical capital, tourist attraction objects, and spatial effects significantly affect tourism economic growth. Meanwhile social capital and digital technology have an essential role in stimulating inclusive tourism management and environmentally-friendly behavior. Affirmative action by encouraging the role of local communities as tourism shareholders and digital technology innovation can be strategic key in realizing sustainable tourism development.

Abstrak :
[ABSTRAK
Tujuan dari penelitian ini adalah untuk meneliti dampak ekonomi sektor pariwisata di Provinsi Banten, daerah yang berdekatan dengan kota metropolitan Jakarta. Penelitian ini merupakan studi empiris di negara berkembang, yang terutama mengeksplorasi pentingnya pariwisata lokal/domestik, dampak langsung / tidak langsung dari kegiatan pariwisata dan peluang pengembangan keterkaitan dengan ekonomi lokal. Studi kasus ini menggunakan analisis kuantitatif dan kualitatif. Model kuantitatif menggunakan tren analisis, tren statistik dan simulasi input-output. Untuk analisis kualitatif, penelitian ini menggunakan wawancara semi-terstruktur dengan beberapa stakeholder pariwisata di Kabupaten Pandeglang. Ditemukan bahwa pariwisata lokal dan domestik adalah kontributor paling signifikan dalam pendapatan pariwisata Banten. Namun, data yang ada tidak secara jelas menjelaskan dampak fenomena ?wisatawan sehari? (excursion). Simulasi input-output mengungkapkan bahwa efek "tidak langsung" dari sektor pariwisata nilainya lebih besar dari "efek langsung" dari koefisien multiplier sektor pariwisata. Temuan ini membuktikan bahwa industri pariwisata adalah "sektor pemicu" tetapi bukan mesin utama pertumbuhan ekonomi di Banten. Keterkaitan sektor pariwisata dengan ekonomi lokal untuk mengurangi impor/kebocoran ekonomi pariwisata bahkan membutuhkan proses industrialisasi di dalam industri pariwisata itu sendiri;

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ABSTRACT
The focus of this study is the freshman student of Faculty of Psychology at The purpose of this study is to explore economic impact of tourism in Banten Province, a region close to Jakarta (a mega city in Indonesia). This research is an empirical study of tourism economic in developing country, mainly explores the importance of local/domestic tourism, direct/indirect impact of tourism activity and linkage opportunity. This case study uses quantitative and qualitative analysis. The quantitative model uses trend, statistical and input-output analysis. Input-output simulation shows the multiplier effect of increasing tourist arrival and import substitution. For exploratory analysis, this study uses semi-structured interview with key important persons from major stakeholder groups in Pandeglang District (one of the most-preferred coastal tourism destination in Banten). It is found that local and domestic tourism are the most significant contributor in Banten tourism revenue. However, existing data do not clearly explain ?one day tourism visit? phenomena (excursion) of this local/domestic tourism from neighbouring cities. Input-output simulation reveals that ?indirect? multiplier effects of ?less tourism-dependent sectors? are greater than the ?direct? multiplier effect of ?most tourism-dependent sectors?. The finding proves that tourism industry is a ?trigger sector? but not the main engine for economic growth. In the other side, local linkage as an option to reduce tourism import (the leakage), requires industrialisation in tourism industry itself. Industrialization in manufacture sectors is still the key for economic growth in Banten. The limitation of this paper is the restriction of underlining-assumptions of IO model: ?no supply constraint?, ?constant return to scale?, ?fixed commodity input structure?, and ?fixed output-ratios?, which might contrary to real conditions. The paper might not capture the in-depth micro-economic analysis of linkage feasibility. Another limitation of the study is that the result could not be generalized to different contextual situations;The focus of this study is the freshman student of Faculty of Psychology at The purpose of this study is to explore economic impact of tourism in Banten Province, a region close to Jakarta (a mega city in Indonesia). This research is an empirical study of tourism economic in developing country, mainly explores the importance of local/domestic tourism, direct/indirect impact of tourism activity and linkage opportunity. This case study uses quantitative and qualitative analysis. The quantitative model uses trend, statistical and input-output analysis. Input-output simulation shows the multiplier effect of increasing tourist arrival and import substitution. For exploratory analysis, this study uses semi-structured interview with key important persons from major stakeholder groups in Pandeglang District (one of the most-preferred coastal tourism destination in Banten). It is found that local and domestic tourism are the most significant contributor in Banten tourism revenue. However, existing data do not clearly explain ?one day tourism visit? phenomena (excursion) of this local/domestic tourism from neighbouring cities. Input-output simulation reveals that ?indirect? multiplier effects of ?less tourism-dependent sectors? are greater than the ?direct? multiplier effect of ?most tourism-dependent sectors?. The finding proves that tourism industry is a ?trigger sector? but not the main engine for economic growth. In the other side, local linkage as an option to reduce tourism import (the leakage), requires industrialisation in tourism industry itself. Industrialization in manufacture sectors is still the key for economic growth in Banten. The limitation of this paper is the restriction of underlining-assumptions of IO model: ?no supply constraint?, ?constant return to scale?, ?fixed commodity input structure?, and ?fixed output-ratios?, which might contrary to real conditions. The paper might not capture the in-depth micro-economic analysis of linkage feasibility. Another limitation of the study is that the result could not be generalized to different contextual situations;The focus of this study is the freshman student of Faculty of Psychology at The purpose of this study is to explore economic impact of tourism in Banten Province, a region close to Jakarta (a mega city in Indonesia). This research is an empirical study of tourism economic in developing country, mainly explores the importance of local/domestic tourism, direct/indirect impact of tourism activity and linkage opportunity. This case study uses quantitative and qualitative analysis. The quantitative model uses trend, statistical and input-output analysis. Input-output simulation shows the multiplier effect of increasing tourist arrival and import substitution. For exploratory analysis, this study uses semi-structured interview with key important persons from major stakeholder groups in Pandeglang District (one of the most-preferred coastal tourism destination in Banten). It is found that local and domestic tourism are the most significant contributor in Banten tourism revenue. However, existing data do not clearly explain ?one day tourism visit? phenomena (excursion) of this local/domestic tourism from neighbouring cities. Input-output simulation reveals that ?indirect? multiplier effects of ?less tourism-dependent sectors? are greater than the ?direct? multiplier effect of ?most tourism-dependent sectors?. The finding proves that tourism industry is a ?trigger sector? but not the main engine for economic growth. In the other side, local linkage as an option to reduce tourism import (the leakage), requires industrialisation in tourism industry itself. Industrialization in manufacture sectors is still the key for economic growth in Banten. The limitation of this paper is the restriction of underlining-assumptions of IO model: ?no supply constraint?, ?constant return to scale?, ?fixed commodity input structure?, and ?fixed output-ratios?, which might contrary to real conditions. The paper might not capture the in-depth micro-economic analysis of linkage feasibility. Another limitation of the study is that the result could not be generalized to different contextual situations;The focus of this study is the freshman student of Faculty of Psychology at The purpose of this study is to explore economic impact of tourism in Banten Province, a region close to Jakarta (a mega city in Indonesia). This research is an empirical study of tourism economic in developing country, mainly explores the importance of local/domestic tourism, direct/indirect impact of tourism activity and linkage opportunity. This case study uses quantitative and qualitative analysis. The quantitative model uses trend, statistical and input-output analysis. Input-output simulation shows the multiplier effect of increasing tourist arrival and import substitution. For exploratory analysis, this study uses semi-structured interview with key important persons from major stakeholder groups in Pandeglang District (one of the most-preferred coastal tourism destination in Banten). It is found that local and domestic tourism are the most significant contributor in Banten tourism revenue. However, existing data do not clearly explain “one day tourism visit” phenomena (excursion) of this local/domestic tourism from neighbouring cities. Input-output simulation reveals that “indirect” multiplier effects of “less tourism-dependent sectors” are greater than the “direct” multiplier effect of “most tourism-dependent sectors”. The finding proves that tourism industry is a “trigger sector” but not the main engine for economic growth. In the other side, local linkage as an option to reduce tourism import (the leakage), requires industrialisation in tourism industry itself. Industrialization in manufacture sectors is still the key for economic growth in Banten. The limitation of this paper is the restriction of underlining-assumptions of IO model: “no supply constraint”, “constant return to scale”, “fixed commodity input structure”, and “fixed output-ratios”, which might contrary to real conditions. The paper might not capture the in-depth micro-economic analysis of linkage feasibility. Another limitation of the study is that the result could not be generalized to different contextual situations, The focus of this study is the freshman student of Faculty of Psychology at The purpose of this study is to explore economic impact of tourism in Banten Province, a region close to Jakarta (a mega city in Indonesia). This research is an empirical study of tourism economic in developing country, mainly explores the importance of local/domestic tourism, direct/indirect impact of tourism activity and linkage opportunity. This case study uses quantitative and qualitative analysis. The quantitative model uses trend, statistical and input-output analysis. Input-output simulation shows the multiplier effect of increasing tourist arrival and import substitution. For exploratory analysis, this study uses semi-structured interview with key important persons from major stakeholder groups in Pandeglang District (one of the most-preferred coastal tourism destination in Banten). It is found that local and domestic tourism are the most significant contributor in Banten tourism revenue. However, existing data do not clearly explain “one day tourism visit” phenomena (excursion) of this local/domestic tourism from neighbouring cities. Input-output simulation reveals that “indirect” multiplier effects of “less tourism-dependent sectors” are greater than the “direct” multiplier effect of “most tourism-dependent sectors”. The finding proves that tourism industry is a “trigger sector” but not the main engine for economic growth. In the other side, local linkage as an option to reduce tourism import (the leakage), requires industrialisation in tourism industry itself. Industrialization in manufacture sectors is still the key for economic growth in Banten. The limitation of this paper is the restriction of underlining-assumptions of IO model: “no supply constraint”, “constant return to scale”, “fixed commodity input structure”, and “fixed output-ratios”, which might contrary to real conditions. The paper might not capture the in-depth micro-economic analysis of linkage feasibility. Another limitation of the study is that the result could not be generalized to different contextual situations]

Abstrak :
Kepulauan seribu memiliki potensi wisata bahari yang harus dibangun dan dikembangkan agar dapat meningkatkan pendapatan ekonomi daerah dan meningkatkan kesejahteraan masyarakat, oleh karena itu perlu kerjasama antara pemerintah daerah dan masyarakat pulau seribu. Permasalahan penelitian adalah bagaimana upaya pemerintah daerah dan masyarakat pulau seribu mewujudkan kabupaten kepulauan seribu menjadi destinasi wisata unggulan. Tujuan penelitian yaitu; (1) Untuk mengetahui upaya masyarakat pulau seribu mendukung program pembangunan wisata bahari. (2) Untuk mengetahui upaya pemerintah daerah kabupaten administrasi kepulauan seribu menyiapkan pulau Pramuka, Tidung dan Untung Jawa menjadi daerah tujuan wisata unggulan. (3) Untuk mengetahui sumbangan sektor wisata bahari kepulauan seribu terhadap pendapatan asli daerah provinsi DKI Jakarta. Penelitian ini adalah penelitian kualitatif menggunakan pendekatan deskriptif analitik dan jenis penelitian studi kasus. Pengambilan data primer dilakukan dengan cara observasi dan wawancara sedangkan data sekunder diperoleh dari buku, majalah, BPS dan internet. Hasil penelitian menunjukkan bahwa upaya masyarakat pulau seribu mendukung pembangunan wisata bahari dimulai dari Tahap Perencanaan, masyarakat menyampaikan aspirasi dalam musyawarah perencanaan pembangunan. Tahap Pelaksanaan, masyarakat ikut menjaga dan mengawasi fasilitas wisata yang ada, menyediakan kebutuhan yang diperlukan wisatawan berupa jasa pemandu wisata, transportasi, penginapan, restourant/rumah makan serta menggali tradisi, kesenian dan budaya lokal menjadi atraksi wisata budaya dan kuliner. Tahap Pengawasan, masyarakat ikut mengawasi wisatawan tidak membuang sampah sembarangan dan merusak terumbu karang di area diving dan snorkeling. Selanjutnya upaya pemerintah daerah membangun wisata bahari menurut skala prioritas dimulai pembangunan infrastruktur dan fasilitas pendukung pariwisata diantaranya ; transportasi, listrik, air bersih, penanganan sampah dan kebersihan lingkungan, jaringan komunikasi dan internet. Selain itu program pemberdayaan masyarakat melalui pendidikan dan latihan ketrampilan sebagai pelaku usaha jasa wisata. Kemudian kontribusi sektor wisata bahari kepulauan seribu terhadap pendapatan asli daerah provinsi DKI Jakarta meningkat setiap tahun, sejak tahun 2013 sebesar Rp. 3.013.677.264. Tahun 2014 sebesar Rp.3.455.335.952. dan tahun 2015 sebesar Rp.3.788.075.809. Hasil penelitian menunjukkan bahwa pembangunan wisata bahari di kabupaten administrasi kepulauan seribu memberikan sumbangan yang berarti dalam meningkatkan perekonomian daerah dan meningkatkan kesejahteraan masyarakat yang dapat menciptakan kondisi terwujudnya ketahanan wilayah dan akan mendorong meningkatkan ketahanan nasional ......A Thousand Islands has potential for marine tourism to be built and developed in order to increase the income of local economy and improve the people's welfare, therefore it needs the cooperation between local governments and communities the Thousand Island. The research problem is how the efforts of local governments and communities to realize the Thousand Islands regency become leading tourist destinations. The aim of research is; (1) To determine the thousand island community effort to support the development program of nautical tourism. (2) To know the efforts of local authorities of the Thousand Islands to prepare district administration Pramuka, Tidung and Untung Jawa Island into an excellent tourist destination. (3) To know the contribution of the Thousand Islands' marine tourism sector on revenue of DKI Jakarta province. This study is a qualitative study using descriptive analytic approach and case study research. Primary data collection is done by observation and interviews while secondary data obtained from books, magazines, BPS, and internet. Research result shows that a community effort to support the construction of the Thousand Islands marine tours starting from planning stage; people express their aspirations in development planning (musrenbang). Implementation phase; people also maintain and oversee the existing tourism facilities, providing travelers the necessary needs in the form of tour guide services, transportation, lodging, restaurant/diner and explore the traditions, arts and local culture into a cultural and culinary attractions. Supervision phase, people participate in supervising the tourists not to litter and damage the coral reefs in the area of diving and snorkeling. Furthermore, the local government effort to build maritime tourism is according to the priorities which started with the development of infrastructure and tourism support facilities, including; transportation, electricity, clean water, waste management and environmental hygiene, communication networks and internet. In addition, local community empowerment through education and skills training as travel services businesses. Then the Thousand Islands' marine tourism sector contributes on revenue of Jakarta province, there is an increasing each year. Since the year 2013 which amounted Rp. 3013677264. In 2014 amounted Rp.3.455.335.952 and 2015 amounted Rp.3.788.075.809. The results shows that the development of nautical tourism in the thousand islands district administration made a significant contribution on improving the local economy and the welfare of the community to create the conditions of realized resiliency and will push to enhance national defense.