Hasil Pencarian  ::  Simpan CSV :: Kembali

"Penelitian ini ingin memaparkan mitos masyarakat informasi di Indonesia yang direpresentasikan melalui media iklan televisi. Tiga iklan televisi yang dianggap merepresentasikan ciri-ciri masyarakat informasi yaitu iklan layanan masyarakat Indonesia Berkualitas dari Perpustakaan Nasional, iklan aplikasi belajar online Quipper Video, dan iklan E-Paper Kompas Siang. Penelitian ini menggunakan pendekatan semiotik Rolland Bathes yaitu mitos mythology dengan konsep denotasi dan konotasi untuk melihat mitos masyarakat informasi di Indonesia yang direpresentasikan melalui media iklan televisi. Kesimpulan dari penelitian ini, ingin memaparkan bahwa masyarakat di Indonesia telah direpresentasikan oleh media sebagai masyarakat yang berevolusi dari masyarakat industri menjadi masyarakat informasi berdasarkan teori dan ciri-ciri masyarakat informasi menurut beberapa ahli seperti John Feather 2004 , William J. Martin 1995 , Hornby Clarke 2004 dan Manuel Castell 2002 . Diharapkan, skripsi ini dapat memberikan masukan bagi pemirsa iklan dan pemerhati masalah kepustakawanan tentang metode menafsirkan iklan dan menyadari bahwa Indonesia telah memasuki era informasi.

---

This research explains information society myth in Indonesia represented through television advertisements. This study uses Roland Barthes rsquo s semiotic approach, myth mythology with denotation and connotation concepts to understand information society myth in Indonesia represented through television advertisements. Analysis unit consists of three television advertisements which are considered represent the characteristics of information society, they are Indonesia Berkualitas from National Library public service announcement, Quipper Video online learning application advertisement, and Kompas Siang e Paper advertisement.

This research aims to provide suggestion for advertisement audiences and librarianship experts on advertisement interpretation methods and to realize that Indonesia has entered the information era. The result of this research shows that the society is experiencing information revolution and has the characteristics of information society. This research can be further analysed by advertisement audiences or librarianship experts to understand the future representation of information society in Indonesia."

"Indonesia is a country that majority Moeslem. About product consumption, Indonesian use halal concept. Mazaya is a halal cosmetic that made from safe fabrics. To persuade their audience, Mazaya campaign it product through television advertisement. As halal cosmetic ad, Mazaya shows unique beauty concept that differ from another cosmetic ad. Mazaya appearing three of brand ambassador that using veil. The purpose of this research is to identify beauty meaning in Mazaya ad. According to the explanation before, this research focuses on beauty aspect. This research use qualitative approach to identify semiotic structure Mazaya ad. Analysis technique in this research used Roland Barthes semiotic analysis to analyze elements of semiotic included signifier & signified, denotation & connotation and myth & ideology."