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Abstrak :
There is no way to talk about cultural products without mentioning their fans, with the development of the Internet into Web 2.0 this has changed the dynamic of fan’s consumption culture to participatory culture, making fans able to contribute to their idol’s success; a contribution further strengthened by social media because it allows an immediate and instantaneous connection between fans and their idols, specifically Harry Styles, a celebrity who has had unassailable success in his solo career as a musician, with the title of Variety’s Hitmaker of the Year in 2020. Using content and comparative analysis, this study explains how participatory culture works within a fandom and how social media has provided a realm that allows fans to express, contribute, and share in an artist’s success. This study ascertained that in line with participatory culture, fans has found new ways in creating and sharing content, one of which is fanfiction and with the presence of social something definitive to fan culture has broken through the general public because social media has allowed fans to connect and made room for things that might not have been possible if not for social media. Findings from this study were backed with theoretical findings from several scholars which provided empirical understanding on the topic. ......Tidak ada cara untuk membicarakan produk budaya tanpa menyebut penggemarnya, dengan berkembangnya Internet menjadi Web 2.0 ini telah mengubah dinamika budaya konsumsi penggemar menjadi budaya partisipatif, membuat penggemar dapat berkontribusi untuk kesuksesan idola mereka; Kontribusi yang semakin diperkuat oleh media sosial karena memungkinkan hubungan langsung dan instan antara penggemar dan idola mereka, khususnya Harry Styles, seorang selebriti yang telah sukses dalam karir solonya sebagai musisi, dengan gelar dari Variety's Hitmaker of the Year in 2020. Dengan menggunakan analisis konten dan komparatif, penelitian ini menjelaskan bagaimana budaya partisipatif bekerja dalam sebuah fandom dan bagaimana media sosial telah menyediakan ranah yang memungkinkan penggemar untuk berekspresi, berkontribusi, dan berbagi dalam kesuksesan artis. Kajian ini memastikan bahwa sejalan dengan budaya partisipatif, penggemar telah menemukan cara baru dalam membuat dan berbagi konten, salah satunya adalah fanfiction dan dengan adanya sosial sesuatu yang definitif untuk budaya penggemar telah menembus masyarakat umum karena media sosial telah memungkinkan penggemar untuk terhubung dan memberi ruang untuk hal-hal yang mungkin tidak mungkin terjadi jika bukan karena media sosial. Temuan dari penelitian ini didukung dengan temuan teoritis dari beberapa sarjana yang memberikan pemahaman empiris tentang topik tersebut.

Abstrak :
[Technology and household consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed.;Technology and household consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed., Technology and household consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed.]