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Abstrak :
Transformasi digital merupakan fenomena teknologi baru yang secara signifikan berdampak pada berbagai aspek pekerjaan, perubahan cara mereka menjalankan tugas dan proses, serta perubahan hubungan sosial mereka di dalam organisasi. Keberhasilan dalam lingkungan kerja yang bertransformasi digital tidak hanya terletak pada efisiensi teknologi, akan tetapi juga pada proses dan kemampuan beradaptasi sumber daya manusia. Niat karyawan untuk terus berkontribusi dalam tempat kerja yang bertransformasi digital menjadi hal yang penting dalam proses transformasi. Harapan dan persepsi positif karyawan tentang lingkungan kerja mereka yang bertransformasi digital menjadi sangat penting. Penelitian ini bertujuan untuk mengetahui pengaruh harapan otonomi, harapan kompetensi, harapan keterkaitan, dan technostress terhadap harapan kinerja dan harapan kesejahteraan karyawan. Selain itu, penelitian ini juga mengkaji pengaruh harapan kinerja dan harapan kesejahteraan terhadap sikap dan niat karyawan untuk aktif mendukung transformasi digital. Penelitian ini melibatkan pegawai tetap pada Lembaga Penyiaran Publik di Indonesia yang telah bekerja minimal 2 (dua) tahun. Data penelitian dikumpulkan dengan menggunakan kuesioner dan diperoleh 238 responden. Data yang telah terkumpul dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Square (PLS-SEM) dengan aplikasi SmartPLS. Hasil penelitian menunjukkan pengaruh positif antara harapan otonomi, harapan kompetensi, dan harapan keterkaitan terhadap harapan kinerja dan harapan kesejahteraan, serta pengaruh harapan kinerja dan harapan kesejahteraan terhadap sikap dan niat untuk secara aktif mendukung transformasi digital di tempat kerja. Walaupun demikian, hasil menunjukkan bahwa techcnostress ditemukan tidak berpengaruh terhadap harapan kinerja dan harapan kesejahteraan. Penelitian ini memberikan wawasan bagi praktisi di sektor public terutama media penyiaran tentang bagaimana dukungan karyawan terhadap transformasi digital melalui harapan dan persepsi karyawan yang didasari oleh self determination theory, serta dampaknya pada sikap dan niat karyawan untuk mendukung transformasi digital di tempat kerja. ......Digital transformation is a new technological phenomenon that has significantly impacted various aspects of work, changing the way they perform tasks and processes, and changing their social relationships within organizations. Success in a digitally transformed work environment lies not only in technological efficiency, but also in the processes and adaptability of human resources. The intention of employees to continue to contribute in a digitally transformed workplace is important in the transformation process. Employees' positive expectations and perceptions of their digitally transformed work environment are very important. This study aims to determine the effect of autonomy expectations, competency expectations, relatedness expectations, and technostress on performance expectations and employee welfare expectations. In addition, this study also examines the effect of performance expectations and welfare expectations on employee attitudes and intentions to actively support digital transformation. This research involves permanent employees at Public Broadcasting Institutions in Indonesia who have worked for at least 2 (two) years. Research data was collected using a questionnaire and obtained 238 respondents. The collected data was analyzed using the Partial Least Square (PLS-SEM) based Structural Equation Modeling method with the SmartPLS application. The results of the study show a positive influence between expectations of autonomy, expectations of competence, and expectations of relatedness to performance expectations and welfare expectations, as well as the effect of performance expectations and welfare expectations on attitudes and intentions to actively support digital transformation in the workplace. Nonetheless, the results show that technostress was found to have no effect on performance expectations and welfare expectations. This research provides insight for practitioners in the public sector, especially broadcast media, about how employees support digital transformation through employee expectations and perceptions based on self-determination theory, as well as the impact on employee attitudes and intentions to support digital transformation in the workplace.

Abstrak :
Peer to Peer Lending Syariah adalah alternatif solusi pembiayaan baru di Indonesia yang menerapkan prinsip syariah dan dilakukan secara digital melalui internet, yang melibatkan pemberi pinjaman/investor dan peminjam/debitur. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat berinvestasi pada Peer to Peer Lending Syariah di Indonesia. Mengingat Peer to Peer Lending Syariah termasuk baru di Indonesia, framework model yang digunakan dalam penelitian ini adalah modified TAM, dimana aspek security, responsiveness, persepsi risiko, persepsi kepercayaan dan social influence ditambahkan pada komponen utama model. Data primer dikumpulkan melalui survey online yang melibatkan 283 pengguna internet yang mengetahui Peer to Peer Lending Syariah dan menganalisa hasilnya dengan menggunakan Structural Equation Modeling (SEM). Faktor yang diidentifikasi memiliki pengaruh signifikan dalam minat investasi pada Peer to Peer Lending Syariah adalah social influence, persepsi kepercayaan, persepsi manfaat, security dan responsiveness. Berdasarkan temuan tersebut, Peer to Peer Lending Syariah harus meningkatkan aspek teknologinya (security, responsiveness), meningkatkan aspek social influence, dan mengedukasi masyarakat bahwa Peer to Peer Lending Syariah dapat dipercaya dan bermanfaat bagi penggunanya. ......Sharia Peer to Peer Lending is a new alternative financing solution in Indonesia that applies sharia principles and is conducted digitally through the internet, which involves lenders/investors and borrowers/debtors. This study aims to determine the factors that influence the intention to invest in Sharia Peer to Peer Lending in Indonesia. Due to the relative newness of Sharia Peer to Peer Lending in Indonesia, the framework utilized is the Technology Acceptance Model (TAM), where security, responsiveness, risk and trust perception is added to the model’s main components (i.e., perceived usefulness and perceived ease of use). Primary data was collected through an online survey involving 283 internet users who know Sharia Peer to Peer Lending and analyzed by using structural equation modeling as the empirical approach. The findings indicate that social influence, trust perception, usefulness perceptions, security and responsiveness affect the intention to invest in Sharia Peer to Peer Lending. Based on that findings, Sharia Peer to Peer Lending should improve its technology (security, responsiveness), increase the social influence aspect, and ensure the society that Sharia Peer to Peer Lending can be trusted and usefull for its user.

Abstrak :
In the spirit of the "butterfly effect", metaphorically describing the sensitivity to initials conditions of chaotic systems, this book builds an argument that "innovation butterflies" can, in the short term, take up significant amounts of effort and sap efficiencies within individual innovation projects. Such "innovation butterflies" can be prompted by external forces such as government legislation or unexpected spikes in the price of basic goods (such as oil), unexpected shifts in market tastes, or from a company manager’s decisions or those of its competitors. Even the smallest change, the smallest disruption, to this system can steer a firm down an unpredictable and irreversibly different path in terms of technology and market evolution. In the long term, they can shift the balance of the entire innovation portfolio into unplanned directions. More importantly, we describe how innovation leaders can influence the emergent behavior of the system for good or ill. The first half of the book draws parallels from physics, economics, and sociology as well as evidence from multiple industries to describe the structural and behavioral causes of emergent phenomena in innovation settings as well as their often negative impacts. In the second half of the book, we turn to distributed management of innovation under emergence. We show that innovation butterflies, if improperly managed, most often lead to negative outcomes. On the other hand, it is also argued that while the complexity of the innovation system and the desire to experiment and try new and emergent alternatives precludes precise planning, innovation leaders can actually tame innovation butterflies through the design and implementation of appropriate processes, strategies, tools and leadership choices.

Abstrak :
Meningkatnya penggunaan e-commerce telah mempengaruhi perkembangan industri fashion online pada saat ini dan meningkatkan kompetisi di antara para pemain. Oleh karena itu, setiap pelaku bisnis perlu menyiapkan strategi pemasaran terbaik untuk dapat bersaing dan menarik konsumen,seperti melakukan segmentasi pelanggan untuk dapat memahami karakteristik pelanggan dan melakukan strategi pemasaran secara efektif kepada pelanggan yang tepat. Hal tersebut yang juga ingin dilakukan The Blouse yang merupakan toko fashion online yang menjual pakaian melalui e-commerce. Penelitian ini dilakukan untuk mencapai tujuan tersebut, yang dilakukan dengan menilai pelanggan berdasarkan model RFM. Setelah itu, dapat dilakukan analisis klaster untuk melakukan klasterisasi nilai RFM dari setiap pelanggan menggunakan metode klasterisasi k-means dan CLARA. Setelah klasterisasi terbaik ditentukan melalui analisis siluet dan Dunn index, maka akan diketahui klaster-klaster pelanggan yang dimiliki oleh The Blouse. Hasil dari klasterisasi tersebut kemudian dapat dianalisis untuk mengetahi bagaimana profil pelanggan dari setiap klaster yang terbentuk. Dengan begitu, dapat disimpulkan bagaimana segmentasi dan profil pelanggan The Blouse sebagai dasar untuk memberikan saran terbaik untuk permasalahan yang dihadapi perusahaan. ......The increasing use of e-commerce has influenced the development of the online fashion industry at this time and increased competition among players. Therefore, every business person needs to prepare the best marketing strategy to be able to compete and attract consumers, such as segmenting customers to be able to understand customer characteristics and carry out effective marketing strategies for the right customers. This is what The Blouse, which is an online fashion store that sells clothes through e-commerce, also wants to do. This research was conducted to achieve this goal, which was carried out by assessing customers based on the RFM model. After that, cluster analysis can be performed to cluster the RFM values of each customer using the k-means and CLARA clustering methods. After the best clustering is determined through silhouette analysis and Dunn index, it will be known the customer clusters owned by The Blouse. The results of the clustering can then be analyzed to find out how the customer profile of each cluster is formed. That way, it can be concluded how the segmentation and customer profile of The Blouse is the basis for providing the best advice for the problems faced by the company

Abstrak :
Untuk mengembangkan solusi efektif dan mempertahankan keunggulan kompetitif, perusahaan IoT harus terus melakukan inovasi model bisnis. Terlepas dari kebutuhan perusahaan IoT untuk memperbarui model bisnis mereka untuk secara efektif menciptakan nilai bagi pelanggan dan menangkap nilai bagi perusahaan, faktor signifikan dari inovasi model bisnis untuk perusahaan IoT masih terus menerus diteliti hingga saat ini. Studi ini dimaksudkan untuk mengeksplorasi faktor-faktor signifikan dari inovasi model bisnis dan dampaknya terhadap kinerja perusahaan IoT. Penelitian ini menggunakan metode PLS-SEM dengan melibatkan sampel 75 perusahaan IoT. Digital Leadership, Customer Orientation teridentifikasi sebagai faktor signifikan dari inovasi model bisnis dan mampu meningkatkan performa perusahaan IoT ......To develop effective solutions and maintain a competitive advantage, IoT companies must continuously innovate business models. Despite the need for IoT companies to update their business models to effectively create value for customers and capture value for companies, the significant factors of business model innovation for IoT companies are still being researched. This study is intended to explore the significant factors of business model innovation and their impact on enterprise IoT performance. This study uses the PLS-SEM method involving a sample of 75 IoT companies. Digital Leadership, Customer Orientation identified as significant factors of business model innovation and able to improve IoT company performance.