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Abstrak :

Seiring dengan meningkatnya kesejahteraan ekonomi dan tingkat konsumsi, muncul berbagai masalah lingkungan hidup di berbagai negara, termasuk negara-negara Asia. Sementara itu, produk dan merek yang mengusung nilai keberlanjutan atau sustainability kesulitan untuk bertahan di pasar. Sayangnya, penelitian tentang sustainability di Indonesia masih sangat sedikit. Penelitian ini bertujuan untuk melihat efek faktor-faktor psikologis pada sustainable purchase behavior. Faktor-faktor psikologis tersebut antara lain, environmental concern, perceived knowledge about sustainability issues, perceived consumer effectiveness, perceived marketplace influence, subjective norm, spirituality, attitude towards sustainable purchasing, drive for environmental responsibility, dan supportive behaviors for environmental organizations. Dengan menggunakan teknik self-administered survey yang disebar secara daring, penelitian ini mengambil sampel dari penduduk Pulau Jawa yang berusia 18-44 tahun. Setelah memperoleh 600 data sampel, data kemudian dianalisis dengan metode Structural Equation Modeling (SEM) dalam software Lisrel 8.8. Hasil penelitian menunjukkan bahwa faktor penentu dari sustainable purchase behavior adalah perceived knowledge, subjective norm, dan supportive behavior for environmental organizations. Temuan ini dapat membantu pemasar dalam meyakinkan konsumen untuk membeli produk-produk sustainable.

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Along with economic growth and increased consumption, environmental problems are arising, especially in Asian countries. At the same time, sustainable products and brands are struggling to gain attention from the market. Unfortunately, sustainability studies are scarce in Indonesia. This research aims to investigate the influence of psychological factors on Indonesian consumers’ sustainable purchase behavior. The psychological factors include environmental concern, perceived knowledge about sustainability issues, perceived consumer effectiveness, perceived marketplace influence, subjective norm, spirituality, attitude towards sustainable purchasing, drive for environmental responsibility, and supportive behaviors for environmental organizations. Using a self-administered online survey, this research took Java Island consumers aged 18-44 as the respondents. The data of 600 young consumers were obtained and analyzed using the Structural Equation Modeling technique in Lisrel 8.8 software. The findings demonstrate that perceived knowledge, subjective norm, and supportive behavior for environmental organizations are the significant predictors of sustainable purchase behavior. The result is useful to marketers in persuading consumers to buy sustainable products.

Abstrak :
Skripsi ini bertujuan untuk mengevaluasi tingkat pengungkapan keberlanjutan pada PT ITDC berdasarkan SEOJK 16. Penelitan ini merupakan penelitian deskriptif kualitatif dengan pendekatan studi kasus. Dengan menggunakan data sekunder dan teknik analisis isi, penelitian ini menganalisis pengungkapan informasi keberlanjutan PT ITDC berdasarkan laporan tahunan yang diterbitkan oleh ITDC untuk periode 2021 dengan menggunakan pedoman penyusunan laporan keberlanjutan SEOJK 16. Hasil penelitian ini menunjukkan sebagian besar informasi yang diungkapkan oleh perusahaan dalam laporan tahunannya sudah cukup sesuai dengan SEOJK 16 dengan persentase pengungkapan sebesar 77%. ......This study aims to evaluate the level of sustainability disclosure of PT ITDC based on SEOJK 16. This study is a descriptive qualitative research with case study approach. By using secondary data and content analysis technique, this study analyzed the disclosure of sustainability information of PT ITDC based on the published annual report for the year 2021 using the sustainability reporting guidance of SEOJK 16. The result shows that the level of sustainability disclosure of the company’s annual report based on SEOJK 16 considered appropriate enough with 77% disclosure percentage.

Abstrak :
Penelitian ini bertujuan  menganalisis pengaruh antara ketidakpastian eksternal dalam hal ini perubahan iklim, ketidakpastian politik serta pandemi COVID-19 terhadap kinerja keberlanjutan perusahaan. Penelitian ini mengambil sampel terhadap 318 perusahaan di 17 negara anggota G20 pada rentang waktu dari tahun 2011 hingga 2020 dengan menggunakan metode robustness least square fixed effect. Hasilnya menunjukan bahwa ketidakpastian eksternal berupa perubahan iklim memiliki pengaruh signifikan dan negatif terhadap kinerja keberlanjutan, lalu untuk ketidakpastian berupa pandemi COVID 19 memiliki pengaruh signifikan dan positif bagi kinerja keberlanjutan perusahaan. Di sisi lain, ketidakstablilan politik tidak berpengaruh signifikan terhadap kinerja keberlanjutan perusahaan. ......This study aims to analyze the effect of external uncertainty, in this case climate change, political instability and the COVID-19 pandemic, on the company's sustainability performance. This using the robustness least square fixed effect method, this study took a sample of 318 companies in G20 countries from 2011 to 2020 results show that external uncertainty in the form of climate change effect on sustainability performance, while uncertainty in the form of the COVID-19 Pandemic has a positive effect on the company's sustainability performance. On other hand, political instability did not significantly affect the risk on the company's sustainability performance.

Abstrak :
Artikel ini meneliti bagaimana corporate sustainability (CS) dari perusahaan multinasional yang berasal dari negara berkembang (EMNE) mempengaruhi kinerja perusahaan mereka, dengan internasionalisasi sebagai moderator. Internasionalisasi mengekspos EMNE ke beragam tekanan global dan pemangku kepentingan, yang memotivasi mereka untuk terlibat dalam CS. Saya mengusulkan bahwa tindakan EMNE pergi ke luar negeri adalah untuk memperkuat legitimasinya di pasar global, dan ini dilakukan dengan meningkatkan CS dan kinerja perusahaan mereka. Artikel ini menggunakan studi cross-sectional pada periode tahun 2019. Data sampel diperoleh dari indeks MSCI Emerging Markets Index USD yang berjumlah 550 EMNE. Hasilnya menunjukkan efek negatif yang signifikan dari CS dan kinerja perusahaan. Selain itu, efek moderasi dari internasionalisasi tidak didukung dengan bukti yang cukup. ......This article examines how corporate sustainability (CS) of emerging market multinationals (EMNEs) affects their firm performance, with internationalization as the moderator. Internationalization expose EMNEs to a wide array of global pressures and stakeholders, which motivate them to engage in CS. I proposed that the very act of EMNEs going abroad is for strengthening its legitimacy in the global market, and this was done by enhancing their CS and firm performance. This article used a cross-sectional study in the period of year 2019. The sample data was obtained from MSCI Emerging Markets Index USD index, totaling a number of 550 EMNEs. The results suggested a significant negative effect of CS and firm performance. Moreover, the moderating effect of internationalization is not supported with enough evidence.

Abstrak :
This study aims to identify the ability of non-business organizations to implement the concept of sustainability accounting and to measure the organization’s sustainability performance. The object of this study is higher education institutions (public universities). This study used a qualitative paradigm with data collection techniques and using the document analysis method. The data used is the university’s sustainability report and relevant documents. The methods used to analyze sustainability performance is the GASU method and the STARS System. The results of this study found that public university organizations can apply the concept of sustainability accounting and have a very high capability to implement the concept of sustainability accounting. This study also identified the challenges in the implementation process of sustainability accounting in public sector organizations, particularly in higher education institutions.

Abstrak :
Penelitian ini merupakan usulan solusi terhadap permasalahan efisiensi operasional perbankan di Indonesia yang masih rendah. Penelitian ini melakukan analisis terstruktur terhadap permasalahan praktik sustainability governace (SGOV) terutama terkait dengan definisi sustainability, sustainability risk management, serta informasi corporate sustainability performance. Penelitian ini menggunakan terminologi Sustainability Awareness – SA didefinisikan sebagai sistem manajemen yang mengadopsi konsep sustainability, terdapat keterkaitan operasional dengan strategi bisnis perbankan, sistem keuangan dan pasar modal. Penelitian ini mengembangkan SGOV model dan SA Level Index sebagai proksi praktik SGOV. Penelitian ini selanjutnya menguji pengaruh Overall SA Index terhadap kinerja melalui efisiensi operasional dan peran moderasi tingkat daya saing. Kinerja bank meliputi kinerja finansial (return on asset-ROA), nilai perusahaan (price to book value-PBV), dan kemampuan bertahan bank (survivals/ZSCORE). Populasi penelitian adalah perbankan terdaftar di Bursa Efek Indonesia selama tahun 2010 – 2019 dengan jumlah observasi 404. Penelitian menggunakan estimasi data panel untuk menguji pengaruh langsung, dan two stage least square untuk pengaruh tidak langsung. Beberapa kontribusi penelitian adalah (i) Penelitian pertama yang mengembangkan SGOV model sebagai konsep inovasi sistem manajemen. SGOV model dikembangkan berdasarkan SPMS-BSC dan “Triple I framework” - Sustainability Intention, Integration, Implementation, (ii) SA Level Index dikembangkan dengan skoring 4 level untuk mengukur level difusi sustainability innovation menggunakan step-by-step innovation model berdasarkan “framework to sustainable finance”, (iii) Penelitian pertama yang menganalisis sustainability dari perspektif governance dan kapabilitas untuk mengetahui seberapa jauh Overall SA memengaruhi kapabilitas bank bertransisi (compliance to efficient), serta bertransformasi (efficient to innovation), (iv) Tingkat daya saing di proksi dengan kapabilitas internal (Lerner Index). Efisiensi operasional di proksi dengan technology change, didapatkan dari nilai residual I/O model intermediation approach - stochastic frontier analysis. Nilai residual tersebut menggambarkan technology gap yaitu jarak antara kondisi teknologi bank saat ini (meta frontier) dengan the best technology set yang tersedia (global frontier). Jarak tersebut diprediksi akan semakin kecil jika bank mengadopsi sustainability innovation. Hasil penelitian menunjukan Overall SA Index meningkat selama periode observasi, terutama setelah memasuki Indonesia Sustainable Finance Journey Tahap I (2015-2019). Perbankan Indonesia berada pada Moderate Level Innovation atau pada transisi dari menyaring nilai-nilai menuju ke prioritas keseimbangan nilai-nilai (SF1.0-SF2.0_TotalValue=F+S+E). Bank berada pada Lower Level Innovation untuk komponen Sustainability Motivation dan Accountability & Communication; dan pada Moderate Level Innovation untuk komponen Stakeholders Engagement, Unit Organization Aligment, Sustainability Business Case, dan Stakeholder & Risk Management Process. Hasil penelitian menunjukan Overall SA berpengaruh positif terhadap efisiensi operasional. Tingkat daya saing berpengaruh negatif terhadap efisiensi operasional, namun interaksinya dengan Overall SA mampu memperlemah pengaruh negatif tersebut. Hasil pengujian moderasi mengindikasikan dalam lingkungan yang dinamis, firm dan market merupakan alternatif governance. Overall SA mampu menjadi management control system – levers of control (MCS-LOC) yang dapat mengarahkan bank kepada perilaku disiplin. Efisiensi operasional berpengaruh positif terhadap kinerja finansial, tetapi tidak berpengaruh terhadap nilai perusahaan dan survivals. Tingkat daya saing tidak berpengaruh terhadap kinerja finansial, nilai perusahaan dan kemampuan bertahan. Overall SA berpengaruh negatif secara langsung terhadap kinerja finansial dan nilai perusahaan, namun tidak memengaruhi kemampuan bertahan bank. Hasil pengujian pengaruh tidak langsung menunjukan efisiensi operasional berperan memediasi positif dalam pengaruh Overall SA terhadap kinerja finansial dan survivals, namun belum berperan memediasi terhadap nilai perusahaan pada t0. Dengan demikian dapat dikatakan praktik SGOV dengan mematuhi regulasi global dan nasional serta mengikuti standar best-practice terkait sustainability, sustainability risk management, dan informasi corporate sustainability performance, dapat mengarahkan strategi bisnis dan membuat sistem manajemen bank lebih adaptif dengan kondisi lingkungan. Praktik SGOV memungkinkan bank bertansisi (compliance to efficient) dan bertransformasi (efficient to innovation), sehingga berdampak positif terhadap kinerja finansial dan survivalness bank. Hasil uji sensitivitas menunjukan Overall SA berpengaruh positif terhadap efisiensi operasional, kinerja finansial, dan survivalness pada t+1 dan t+2, namun belum memengaruhi nilai perusahaan pada t+1 dan t+2. Overall SA berpeluang menurunkan probabilita inefisiensi operasional dan instabilitas keuangan bank. Hasil ini mengkonfirmasi diperlukan waktu untuk membangun market awareness untuk menggunakan informasi kinerja praktik SGOV dalam keputusan investasi. Hasil juga mengkonfirmasi bahwa dengan level inovasi yang ada, perbankan Indonesia menuju kesesuaian optimal dimasa datang (the future fit foundation). ......This research is a proposed solution to the problem of banking operational efficiency in Indonesia which is still low. This study conducted a structured analysis of the problems of sustainability governance (SGOV) practices, especially those related to the definition of sustainability, sustainability risk management, and information on corporate sustainability performance. This study uses the terminology of Sustainability Awareness – SA a management system that adopts the concept of sustainability, there is operational linkage with the banking business strategy, the financial system and the capital market. This research develops the SGOV model and the SA Level Index as a proxy for SGOV practice. This study then examines the effect of the Overall SA Index on performance through operational efficiency and the moderating role of competitiveness. Bank performance includes financial performance (return on assets-ROA), company value (price to book value-PBV), and bank survival skills (survivals/ZSCORE). The research population is banks listed on the Indonesia Stock Exchange during 2010 - 2019 with a total of 404 observations. This study uses panel data estimation to test the direct effect, and two stage least squares for the indirect effect. Some of the research contributions are (i) The first research to develop the SGOV model as a concept of management system innovation. The SGOV model was developed based on the SPMS-BSC and the "Triple I framework" - Sustainability Intention, Integration, Implementation, (ii) The SA Level Index was developed with a four-interval scale to measure the level of banks' sustainability innovation (step-by-step innovation model framework to sustainable finance), (iii) The first study to analyze sustainability from a governance and capability perspective to find out how far Overall SA affects a bank's transition capability (compliance to efficient), and transformation (efficient to innovation), (iv) The level of competitiveness is proxied by internal capabilities (Lerner Index). Operational efficiency is proxied by technology change, obtained from the residual value of I/O model intermediation approach - stochastic frontier analysis. The residual value describes the technology gap, namely the distance between the current condition of the bank's technology (meta frontier) and the best available technology set (global frontier). This distance is predicted to be smaller if banks adopt sustainability innovation. The results showed that the Overall SA Index increased during the observation period, especially after entering Indonesia Sustainable Finance Journey Phase I (2015-2019). Indonesian banking is at the Moderate Level of Innovation or in the transition from filtering values to prioritizing balanced values (SF1.0-SF2.0_TotalValue=F+S+E). The Bank is at Lower Level Innovation for the Sustainability Motivation and Accountability & Communication components; and at Moderate Level Innovation for the Stakeholders Engagement component, Unit Organization Alignment, Sustainability Business Case, and Stakeholder & Risk Management Process. The results showed that overall SA has a positive effect on operational efficiency. The level of competitiveness has a negative effect on operational efficiency, but its interaction with Overall SA is able to weaken this negative effect. The results of the moderation test indicate that in a dynamic environment, firms and markets are governance alternatives. Overall SA is able to become a management control system which can direct banks towards disciplinary behavior. Operational efficiency has a positive effect on financial performance, but does not affect company value and survivals. The level of competitiveness has no effect on financial performance, firm value and survivals. Overall SA has a direct negative effect on financial performance and firm value, but does not affect survivals. However, the results of the indirect effect test show that operational efficiency has a positive mediating role in the effect of Overall SA on financial performance and survivals, but has not played a mediating role on firm value at t0. Thus it can be said that SGOV practices by complying with global and national regulations and following best-practice standards related to sustainability, sustainability risk management, and corporate sustainability performance information, can direct business strategy and make the bank's management system more adaptive to environmental conditions. The SGOV practice enables banks to transition (compliance to efficient) and transform (efficient to innovation), so that it has a positive impact on bank financial performance and survival. The results of the sensitivity test show that Overall SA has a positive effect on operational efficiency, financial performance, and survival at t+1 and t+2, but has not affected firm value at t+1 and t+2. Overall SA has the opportunity to reduce the probability of operational inefficiency and bank financial instability. These results confirm the time needed to build market awareness to use SGOV practice performance information in investment decisions. The results also confirm that with the existing level of innovation, Indonesian banking is heading for the future fit foundation.

Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh praktik keberlanjutan, yang diukur dengan kinerja dan pengungkapan keberlanjutan, terhadap biaya utang perusahaan-perusahaan di ASEAN, menggunakan sampel 1443 observasi perusahaan non-keuangan yang terdaftar di bursa-bursa ASEAN dari 2004 hingga 2019. Bukti empiris penelitian ini memberikan hasil campuran bahwa perusahaan-perusahaan ASEAN yang menerapkan praktik keberlanjutan memperoleh biaya utang yang lebih rendah. Meskipun peminjam mengikutsertakan informasi terkait praktik keberlanjutan perusahaan-perusahaan ASEAN yang diukur melalui pengungkapan dalam evaluasi kredit mereka, para peminjam tidak menganggap praktik keberlanjutan yang diukur melalui kinerja sebagai signifikan. Hal ini mungkin dikarenakan beberapa informasi penting yang terdapat dalam pengungkapan keberlanjutan tetapi tidak terdapat dalam nilai kinerja keberlanjutan. Meski demikian, penelitian ini juga menemukan bahwa praktik keberlanjutan yang diukur melalui pengungkapan dapat memperkuat hubungan negatif antara praktik keberlanjutan yang diukur dengan kinerja dan biaya utang perusahaan-perusahaan di ASEAN, yang mungkin diakibatkan oleh hubungan komplementer antara kinerja keberlanjutan dan pengungakapan keberlanjutan sebagai dua pengukuran praktik keberlanjutan. Selanjutnya, penelitian ini menemukan bukti lemah bahwa hubungan negatif tersebut diperkuat oleh karakteristik keberlanjutan negara, yang mengindikasikan hubungan substitusi antara praktik keberlanjutan tingkat negara dan perusahaan. Selayaknya, hubungan negatif ini tidak lebih kuat bagi perusahaan di industri sensitif, yang terkait dengan ekspektasi tinggi para pemangku kepentingan terhadap perusahaan-perusahaan ini sebagai respon terhadap tindakan perusahaan yang berbahaya bagi lingkungan. Terakhir, terdapat hasil campuran bahwa tata kelola perusahaan memperkuat hubungan negatif tersebut. Hasil utama penelitian ini telah diuji dengan beberapa tes sensitivitas.

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This study aims to examine the effect of sustainability practices, measured by sustainability performance and disclosure, on the cost of debt of ASEAN firms, using a sample of 1,443 observations of non-financial listed firms in ASEAN from 2004 to 2019. The empirical evidence of this study provides mixed results that ASEAN firms who implement sustainability practices would benefit from a lower cost of debt. Albeit debtholders incorporate sustainability practices information of ASEAN firms measured by disclosure in their credit evaluation, they do not find sustainability practices measured by performance to be significant. It is probable there is some crucial information apparent in sustainability disclosure that is not apparent in sustainability performance scores. Nevertheless, this study also documents ASEAN firms' sustainability practices measured by disclosure to strengthen the negative association between their sustainability practices measured by performance and their cost of debt, possibly due to the complementary relationship between sustainability performance and sustainability disclosure as two measures of sustainability practices. Subsequently, this study finds weak evidence that such a negative relationship is strengthened by country sustainability characteristics, which indicates a prevailing substitute relationship between firm-level and country-level sustainability practices. Similarly, this negative relationship is not more pronounced for firms in sensitive industries, which might be related to the immense expectations imposed by stakeholders to these firms as a response to their environmentally harmful practices. Lastly, this study finds mixed results that corporate governance strengthens the impact of sustainability practices on the cost of debt. The primary findings of this study are robust to several sensitivity tests.

Abstrak :
Penelitian ini bertujuan untuk mengetahui perbedaan dari penjualan, Net Profit Margin (NPM) dan Return On Asset (ROA) antara perusahaan yang sudah dan belum menerbitkan Sustainability Report. Selain itu, penelitian ini juga ingin melihat apakah ada pengaruh dari Sustainability Disclosure terhadap kinerja keuangan perusahaan yang terdaftar dalam Indeks Saham Syariah Indonesia (ISSI) yang diukur dengan penjualan, NPM dan ROA. Penelitian ini menggunakan metode purposive sampling dan mendapatkan sampel sebanyak 30 perusahaan yang sudah menerbitkan Sustainability Report selama 4 tahun berturut-turut yaitu pada tahun 2018-2021. Sedangkan untuk melakukan uji beda, digunakan sampel 30 perusahaan yang belum menerbitkan Sustainability Report. Teknik analisis yang digunakan dalam penelitian ini ialah uji beda dan analisis regresi data panel. Secara keseluruhan, hasil penelitian ini menunjukkan bahwa terdapat perbedaan yang signifikan pada penjualan antara perusahaan yang sudah dan belum menerbitkan Sustainability Report. Namun, hasil dari regresi data panel menyimpulkan bahwa variabel independen yaitu Sustainability Disclosure berpengaruh tidak signifikan terhadap penjualan, NPM dan ROA perusahaan ......This study aims to find out the differences between sales, Net Profit Margin (NPM) and Return On Asset (ROA) between companies that have and have not published a Sustainability Report. In addition, this study also wants to see whether there is an effect of Sustainability Disclosure on the financial performance of companies listed in the Indonesia Sharia Stock Index (ISSI) as measured by sales, NPM and ROA. This research uses the purposive sampling method and obtained a sample of 30 companies that have issued Sustainability Report for 4 consecutive years, namely in 2018-2021. Meanwhile, to conduct different tests, a sample of 30 companies that have not issued Sustainability Reports was used. The analysis techniques used in this study are difference tests and panel data regression analysis. Overall, this study shows that there are significant differences in sales between companies that have and have not published Sustainability Reports. However, the results of the regression of the panel data concluded that the independent variable, namely Sustainability Disclosure, had an insignificant effect on the company's sales, NPM and ROA.

Abstrak :
How to sustain our world for future generations has perplexed us for centuries. We have reached a crossroads: we may choose the rocky path of responsibility or continue on the paved road of excess that promises hardship for our progeny. Independent efforts to resolve isolated issues are inadequate. Different from these efforts and from other books on the topic, this book uses systems thinking to understand the dominant forces that are shaping our hope for sustainability. It first describes a mental model, the bubble that holds our beliefs - that emerges from preponderant world views and explains current global trends. The model emphasizes economic growth and drives behavior toward short-term and self-motivated outcomes that thwart sustainability. The book then weaves statistical trends into a system diagram and shows how the economic, environmental, and societal contributors of sustainability interact. From this holistic perspective, it finds leverage points where actions can be most effective and combines eight areas of intervention into an integrated plan. By emphasizing both individual and collective actions, it addresses the conundrum of how to blend human nature with sustainability. Finally, it identifies primary three lessons we can learn by applying systems thinking to sustainability. Its metaphor-rich and accessible style makes the complex topic approachable and allows the reader to appreciate the intricate balance required to sustain life on earth.

Abstrak :
Wacana keberlanjutan dalam konteks industri pakaian membahas pembelian dan penjualan baju bekas sebagai perilaku berkelanjutan. Terlepas dari perbedaan sosiokultural dengan negara Barat, pembelian baju bekas melalui toko baju bekas berbasis daring dibahas dalam wacana keberlanjutan di Indonesia. Pemilik toko baju bekas di Instagram mulai mengunggah konten yang mengangkat wacana keberlanjutan. Menggunakan kerangka pemikiran Wacana oleh Foucault dan Konstruksi Sosial atas Realitas oleh Berger dan Luckmann, penelitian ini berfokus pada konstruksi realitas pemilik toko baju bekas berbasis daring dan tidak berfokus pada analisis teks wacana. Penelitian ini bertujuan untuk mengkaji bagaimana pemilik toko baju bekas di Instagram membentuk konstruksi wacana keberlanjutan dalam konstruksi realitasnya. Penelitian kualitatif dengan strategi penelitian social constructionism ini menggunakan metode pengumpulan data wawancara mendalam. Penelitian ini menemukan bahwa konstruksi wacana keberlanjutan oleh pemilik toko baju bekas di Instagram dilatarbelakangi oleh agen sosialisasi dan berhubungan dengan konstruksi realitas subjektifnya. Dalam proses konstruksi tersebut, pemilik toko baju bekas berbasis daring mengadopsi sudut pandang Barat dalam membentuk konstruksi wacana keberlanjutan. Melalui konstruksi wacana keberlanjutan, terbentuk dilema karena terdapat kesenjangan antara konstruksi wacana dengan realitas objektif. Dilema ini juga diperkuat melalui ketidaksesuaian ekspektasi terkait kuasa yang dimiliki pemilik toko baju bekas berbasis daring dengan realitas yang ditemui.

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ABSTRACT
Sustainability discourse within the context of fashion industry discussed about the act of buying and selling used clothes as sustainable behavior. Regardless of sociocultural differences with Western countries, the act of buying used clothes through online thrift shop is being considered to be included within the sustainability discourse in Indonesia. Online thrift shop owners on Instagram began to upload contents promoting sustainability discourse. Using Foucault’s frame of mind regarding discourse and Berger and Luckmann’s social construction of reality framework, this research focuses on online thrift shop owners’ social construction of reality and does not focus on the discourse analysis. This study aims to explore how online thrift shop owners on Instagram construct sustainability discourse within their social construction of reality. This qualitative research, with social constructionism strategy, uses in-depth interview as the data collection method. This study discovers that the construction of sustainability discourse by online thrift shop owners on Instagram is motivated by their socialization agents and is related to their subjective reality construction. Within the process of construction, online thrift shop owners adopt Western world view in constructing sustainability discourse. This study also finds that through the social construction of sustainability discourse, online thrift shop owners experience dilemma from the discrepancy that they encounter between their discourse construction and the objective reality. The dilemma is also strengthened by the dissonance they experience between expectation regarding their owned power and the encountered reality.