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Abstrak :
Studi ini bertujuan untuk meneliti dan menganalisis implementasi stakeholder mapping pada Professional Products Division di L?Oréal Indonesia. Pengumpulan data diperoleh melalui tahapan wawancara dengan manajemen level atas, tinjauan literatur, dan pengamatan Peneliti selama bekerja di perusahaan bersangkutan. Stakeholder mapping merupakan perangkat yang digunakan manajemen untuk menganalisis pemangku kepentingan kunci bagi aktivitas bisnisnya. Berdasarkan penilaian terhadap stakeholder salience, tingkat ketergantungan stakeholder pada perusahaan, dan stakeholder power, disimpulkan bahwa stakeholder utama perusahaan adalah hairdresser, edukator, manajemen, karyawan, distributor,regulator, dan media. Pengelolaan hubungan yang efektif dengan stakeholder kunci mendorong peningkatan brand image dan brand awareness, meraih kepercayaan konsumen, serta goodwill di mata masyarakat. ...... This study aims to investigate and analyze the implementation of stakeholder mapping that is focused on Professional Products Division L'Oréal Indonesia. Data collection was obtained through the interview with top level management,literature review, and researcher's observations while working in the company concerned. Stakeholder mapping is a tool used by management to analyze key stakeholders for their business activities. Based on an assessment of stakeholder salience, the level of dependence between stakeholders on corporate, and stakeholder power, it can be concluded that the company's main stakeholders are hairdressers, educators, management, employees, distributors, regulators, and the media. By managing effective relations with key stakeholder, the company has improved their brand image and brand awareness, consumer's trust, and goodwill from the society.

Abstrak :
ABSTRAK
Skripsi ini membahas mengenai masalah yang dihadapi oleh organisasi selama implementasi program yang ditinjau melalui landasan perencanaan strategis. Proses perencanaan strategis digunakan sebagai material penilaian akan masalah dan potensi sebagai bagian dari managemen organisasi yang efektif. Penelitian ini merupakan penelitian kualitatif yang didesain secara deskriptif berdasarkan hasil observasi dan wawancara yang dilakukan di organisasi Global Green Growth Institute. Hasil penelitian ini menjabarkan bagaimana organisasi telah mengidentifikasi masalah yang mereka hadapi selama implementasi program dan melalui poses perencanaan strategis mampu mengidentifikasi masalah dan potensi yang dimilikinya disaat yang bersamaan pula diberikannya beberapa saran guna organisasi untuk meningkatkan efektifitas dari implementasi programnya yang didasari oleh proses perencanaan strategis agar sesuai dengan komponen-komponen yang ada di dalam pemaparan teori perencanaan strategis pada sistem managemen organisasi.

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ABSTRACT
This undergraduate thesis discusses the problem that organization face during program implementation that is review based on strategic planning approach. Strategic planning process is used as a material assessment of problem and potential as part of effective organizational management. This research is a qualitative research that is designed descriptively based on observation and interview conducted in Global Green Growth Institute organization. The results of this study describes how the organization has identify the problem that they have faced during program implementation and through strategic planning process are able to identify the problems and potentials it has at the same time also given some suggestions for the organization to improve the effectiveness of their program implementation based on strategic planning process to fit the components that exist in the presentation of the theory of strategic planning on the organization 39 s management system.

Abstrak :
Penelitian bertujuan untuk membandingkan secara komprehensif praktek Stakeholder Mapping yang menjadi alat untuk menentukan Who and What Really Counts di dalam organisasi nirlaba. Data studi kasus diambil dari dua organisasi nirlaba berbentuk yayasan di Indonesia. Organisasi nirlaba memiliki banyak stakeholder yang mempengaruhi operasional organisasi. Hal tersebut membuat perusahaan membutuhkan Stakeholder Mapping. Wahana Lingkungan Hidup dan Yayasan Keanekaragaman Hayati adalah contoh dua organisasi nirlaba yang bergerak di bidang lingkungan menjadi objek penelitian ini. Penulis melakukan penelitian dengan menggunakan metode wawancara di masing-masing organisasi. Penulis akhirnya dapat menyimpulkan stakeholder mana yang paling penting bagi dua organisasi nirlaba tersebut, dan mengambil persamaan kondisi stakeholder antara kedua organisasi nirlaba tersebut. ...... The study aims to comprehensively compare the practice of Stakeholder Mapping as a means to determine Who and What Really Counts in the non-profit organization. Nonprofit organizations have many stakeholders which affect the organization?s operational. This makes the foundation requires Stakeholder Mapping. Wahana Lingkungan Hidup and Kehati Foundation is two example of non-profit organizations engaged in the environment field, has become the research object for this study. The author conducted research using interviews in each organization. Authors can finally conclude where the most important stakeholders for the two non-profit organizations, and find the similarities between these two non-profit organization stakeholders.