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"Olahraga merupakan salah satu aktivitas yang banyak digemari oleh banyak kalangan di seluruh dunia, dari anak kecii sampai lansia. Sehingga olahraga dapat dijadikan tempat hiburan Untuk masyrakat, dari berolahraga bersama komunitas sampai menonton event-event olahraga. Namun industri olahraga masih memiliki beberapa hambatan-hambatan, misalnya pada minimnya pendanaan ataupun sponsorship kepada olahraga di Indonesia. Terlebih pada masa sekarang ini olahraga merupakan salah satu industri yang sangat berkembang di dunia dan industri olahraga dapat memajukan ekonomi dan nama suatu negara. Namun, walaupun sebuah perusahaan memberikan sponsorship kepada olahraga di indonesia, tetap harus dikenakan pajak dan tidak dapat luput atau lepas dari pajak. Sehingga salah satu upaya yang dapat dilakukan adalah dengan memberikan insentif pajak kepada perusahaan yang memberikan sponsorhip berupa Corporate Social Responsibility atau Promosi kepada olahraga di indonesia.

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Sport is one activity that is popular with many people around the world, from young children to the elderly. So that sports can be used as a place of entertainment For the community, from exercising with comics to watching sports events. However, the sports industry still has several obstacles, for example the lack of funding or sponsorship for sports in Indonesia. Especially at this time sport is one of the most developed industries in the world and the sports industry can advance the economy and the name of a country. However, even if a company provides sponsorship for sports in Indonesia, it must still be taxed and cannot be exempted from tax. So that one effort that can be done is to provide tax incentives to companies that provide sponsorship in the form of Corporate Social Responsibility or Promotion to sports in Indonesia. For this reason, the purpose of this study is to analyze and find ways to provide tax incentives to companies that provide sponsorship in the form of Corporate Social Responsibility or Promotion to sports in Indonesia."

"Proporsi terbesar pada Global Sponsorship Spending tahun 2015 terletak pada sponsorship pada bidang olahraga. Sepak bola merupakan olahraga yang paling banyak menyerap dana sponsorship di Eropa. Sponsorship pada sepak bola Eropa dikuasai oleh lima liga terbesar Eropa (Big Five Leagues) yaitu Liga Primer Inggris, Liga BBVA Spanyol, Liga Italia Serie A, Bundesliga Jerman, dan Ligue 1 Perancis. Penelitian ini menguji Team Attachment, Perceived Fit, Perceived Sincerity, dan Social Media Consumption penggemar sepak bola di Indonesia terhadap Attitude toward Sponsor dan Purchae Intention produk sponsor klub-klub liga tersebut. Olah data penelitian ini menggunakan metode PLS-SEM. Hasilnya, Team Attachment memiliki pengaruh positif terhadap Perceived Sincerity yang berujung pada pengaruh positif pada Attitude toward Sponsor dan Purchase Intention. Perceived Fit juga memiliki pengaruh positif terhadap Purchase Intention. Sedangkan Social Media Consumption tidak memiliki pengaruh positif terhadap Purchase Intention.

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The biggest proportion in Global Sponsorship Spending 2015 is on the Sport Sponsorship. Football is kind of sport which absorb the most sponsorship money in Europe. Sponsorship in European Football is dominated by English Premier League, Spain?s Liga BBVA, Italy?s Serie A, Bundesliga Germany, and France's Ligue 1. This research examines the impact of Team Attachment, Perceived Fit, Perceived Sincerity, and Social Media Consumption of Indonesian football fans to Attitude toward Sponsor and Purchase Intention toward sponsor products. The research data is run by PLS-SEM. The results show that Team Attachment has positive impact on Perceived Sincerity which in the end also has a positive impact on Attitude toward Sponsor and Purchase Intention. Perceived Fit also has positive impact on Purchase Intention. In other way, Social Media Consumption doesn?t have positive impact on Purchase Intention."