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Abstrak :
Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh servicescape terhadap emotional states, perceived value dan behavioral intention konsumen The House of Raminten Café Cabang Kotabaru Yogyakarta. Pendekatan ini menggunakan pendekatan kuantitatif dan kualitatif. Pendekatan kuantitatif menggunakan sampel sebanyak 164 pengunjung The House of Raminten Café Cabang Kotabaru Yogyakarta dengan nonprobability sampling serta teknik convenience sampling.Pendekatan kualitatif dilakukan dengan indepth interview kepada 10 responden yang pernah berkunjung ke The House of Raminten Café Cabang Kotabaru Yogyakarta.Instrumen penelitian kuantitatif menggunakan kuesioner yang dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian kuantitatif menunjukkan bahwa terdapat pengaruh yang signifikan dan positif dari servicescape terhadap positive emotion. Selain itu, servicescape berpengaruh negatif terhadap negative emotions (partly supported). Positive dan negative emotion juga mempunyai pengaruh signifikan terhadap behavioral intention. Servicescape juga berpengaruh terhadap perceived value (partly supported). Perceived value berpengaruh secara signifikan terhadap behavioral intention. Emotional States baik positive maupun negative emotion berpengaruh secara signifikan terhadap perceived value. ......The objective of this research is to analyze the influence of servicescape towards emotional states, perceived value, and behavioral intention by consumers of The House of Raminten Cafe Kotabaru Yogyakarta. This research applies quantitative and qualitative approach. Quantitative approach was conducted by using 164 sample of visitors of The House of Raminten Cafe Kotabaru Yogyakarta, which was collected nonprobability sampling and convenience sampling technique. Qualitative approach was conducted with indepth interview to 10 respondents who have visited The House of Raminten Cafe Kotabaru Yogyakarta. Quantitative research instrument used were questionnaire and was analyzed using Structural Equation Modelling (SEM). This research result that servicescape has significant influence towards emotion. Servicescape also had negative influence towards negative emotions (partly supported). Both of positive and negative emotion also have significant influence towards behavioral intention. Servicescape also has influence towards perceived value (partly supported). Perceived value has influence towards behavioral intention. Emotional states even positive or negative emotion has influence significantly towards perceived value.

Abstrak :
Mencoba produk di tempat dapat menimbulkan pengalaman dengan produkserta berbagai perasaan dalam benak konsumen. Dalam perkembangan terkini, para pengelola usaha retail, khususnya hypermarket, mulai marak menyediakan sarana bagi konsumennya untuk mencoba produk yang mereka pajang secara langsung dalam lingkungan belanja. Penelitian ini bertujuan untuk mengetahui seperti apa pengaruh Store Atmosphere terhadap perilaku konsumen dalam mencoba produk di tempat, perasaan positif yang dihasilkan dari perilaku tersebut, serta pengaruh demografi konsumen terhadap perilaku tersebut. Penelitian ini dilakukan terhadap konsumen yang berbelanja di hypermarket Carrefour. Penelitian ini menggunakan metode statistika Multiple Regression Analysis. Hasil penelitian ini menunjukkan bahwa di antara enam elemen store atmosphere yang diteliti, hanya kebersihan yang berpengaruh terhadap perasaan positif hasil perilaku mencoba produk di tempat. ......Product trial activity can enrich consumers with product experience and induce certain kinds of feelings. In recent trends, the management in retail outlets, especially hypermarkets, are increasing in their effort to facilitate consumers in trying the productson display directly in the shopping environment. This research aims to identify how do store atmosphere influence the consumer behavior of product trial demonstration, especially toward the positive feeling resulting from such behavior, and also the influence of consumer demographics to the behavior. This research employs statistical method of Multiple Regression Analysis. The research is done using shoppers at Carrefour hypermarket as respondents. The results of this research shows that from six elements of store atmosphere researched, only cleanliness positively influences the positive feelings resulting from product trial demonstration activities.

Abstrak :
This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices to the nature of consumer "presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.

Abstrak :
This Second Edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on--and strategies for enhancing--consumers economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition. Among the topics covered: - Consumer financial capability and well-being. - Advancing financial literacy education using a framework for evaluation. - Financial coaching: defining an emerging field. - Consumer finance of low-income families. - Financial parenting: promoting financial self-reliance of young consumers. - Financial sustainability and personal finance education.