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Hasil Pencarian

Ditemukan 5 dokumen yang sesuai dengan query
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Namira Chaldea
Abstrak :
ABSTRAK
Pasar game mobile berkembang dengan sangat cepat, berkontribusi lebih dari setengah pangsa pasar industri game. Dengan model bisnis freemium yang mendominasi pasar game mobile, persaingan menjadi sangat ketat dan kebutuhan untuk bisnis yang berkesinambungan menjadi tinggi. Engagement adalah salah satu elemen penting dalam membuat game mobile yang berkesinambungan. Akan tetapi, masih belum ada kesepakatan yang jelas untuk faktor-faktor engagement. Penelitian ini bertujuan untuk mengidentifikasi metode-metode yang dapat mendorong pertumbuhan engagement dari game mobile dengan mengeksplorasi faktor-faktor yang mempengaruhi engagement melalui tinjauan teori, interview dengan ahli, dan menemukan faktor-faktor tersebut menggunakan Exploratory Factor Analysis. Data yang digunakan dalam penelitian ini dikumpulkan menggunakan survei dari pemain game mobile oleh Cv. x, sebuah game idle clicker. Penelitian ini menghasilkan empat faktor dari engagement: yaitu aesthetic, absorption, game mechanic, dan retainability. Penelitian ini juga menunjukkan bahwa ada hubungan antar variabel, yaitu aesthetic, game mechanic, absorption mempengaruhi retainability.
ABSTRACT
The mobile games market is growing fast, contributing more than half of the game industry market share. With the freemium business model dominating the mobile games market, competition is fierce and the need to be sustainable is high. Engagement is one of the most important element to create a sustainable mobile freemium game. However, there have been no clear consensus as of what factors affect engagement. This study aims to identify methods to drive engagement by exploring the factors that affects it using Exploratory Factor Analysis and Multiple Linear Regression. The data collected for this study is survey from the mobile game's players of Cv. X, a casual idle clicker game. This study yields the result that there are four factors of engagement: aesthetic, absorption, game mechanic, and retainability. It is also confirmed that there are relationship between the variables, aesthetic affecting absorption and game mechanic, game mechanic affecting absorption and retainability, and absorption affecting retainability. Managers can drive engagement through creating aesthetic aimed for usability of game, having customization options, create a cycle of goals and achievement to keep players interested, and create mechanics that are interesting but not limited to unique and new designs.
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
T50400
UI - Tesis Membership  Universitas Indonesia Library
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Timotius Candra Kusuma
Abstrak :
Dampak fenomena work from home (WFH) berbeda-beda di industri di Indonesia. Penelitian ini bertujuan untuk mengetahui faktor kunci, alternatif, dan dampaknya terhadap peningkatan produktivitas tenaga kerja di industri petrokimia Indonesia. Pada tahap awal, akan dilakukan studi literatur untuk mengidentifikasi faktor kunci peningkatan produktivitas tenaga kerja di industri petrokimia di masa pandemi. Tahap kedua adalah menentukan tingkat kepentingan masing-masing tingkat struktur hierarki dengan pembobotan perbandingan berpasangan untuk tingkat hierarki yang sama menggunakan Analytical Hierarchy Process (AHP). Pada tahap akhir akan dianalisis alternatif-alternatif peningkatan produktivitas tenaga kerja di industri petrokimia dengan menggunakan metode Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Alternatif terpilih dengan bobot tertinggi diperoleh berdasarkan penilaian alternatif untuk meningkatkan produktivitas tenaga kerja pada industri petrokimia di Indonesia dengan menggunakan atribut benefit dan cost. Dampak peningkatan produktivitas sebelum dan sesudah penerapan 6 dari 10 alternatif adalah 18,92%. Peningkatan produktivitas tenaga kerja industri petrokimia Indonesia disertai dengan alternatif dan diterapkan selama fenomena work-from-home. ......The impact of the work from home (WFH) phenomenon varies in the industry in Indonesia. This study aims to know the key factors, alternatives, and the impact on increasing labor productivity in the Indonesian petrochemical industry. At the initial stage, a literature study will be conducted to identify the key factor in increasing labor productivity in the petrochemical industry during a pandemic. The second stage is to determine the importance level of each level of the hierarchical structure by weighting pairwise comparisons for the same hierarchical level using Analytical Hierarchy Process (AHP). In the final stage, alternatives to increase labor productivity in the petrochemical industry will be analyzed using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. The selected alternative with the highest weight was obtained based on the assessment of alternatives to increase labor productivity in the petrochemical industry in Indonesia by using the benefit and cost attributes. The impact of increasing productivity before and after implementing 6 out of 10 alternatives was 18.92%. Increasing labor productivity of an Indonesian petrochemical industry accompanied by alternatives and implemented during the work-from-home phenomenon.
Depok: Fakultas Teknik Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Stephens, Matthew P.
New Jersey: Pearson/Prentice Hall, 2004
658.202 STE p
Buku Teks  Universitas Indonesia Library
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Podolinsky, Michael A
Abstrak :
Helps you acquire new yet proven skills in managing and motivating teams in Asia: Compel cross-cultural teams to function as one. This book contains secrets from top leaders in Asian business across many industries and the government. It includes practical, easily understood and applied tips, tools, and techniques proven effective in Asia.
New York: McGraw-Hill, 2013
650.1 POD p
Buku Teks  Universitas Indonesia Library
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Medan: Politeknik Negeri Medan, {s.a.}
338 PLMD
Majalah, Jurnal, Buletin  Universitas Indonesia Library