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Abstrak :
Product packaging is not only used as a product container, but also used as a means of marketing by companies, particularly by those involved in consumer goods. Yogurt products are predicted to experience expansion in the Indonesian market. In this study, the authors analyzed the implementation of cognitive-based design in developing yogurt product packaging to increase consumers’ willingness to buy the product. This study was divided into two phases: initial research and primary research. Initial research pursued six levels of color scheme and font factors and then narrowed down the results into the two best options that would later be combined with the primary research that analysed the shape factors. Research methods used in the initial study were the Eye-Tracking method and the ‘Retrospective-Think-Aloud’ (RTA) method. Preliminary results showed that ‘Fineliner’ and ‘Bodoni’ font type along with ‘Analogue’ and ‘Tetradic’ color schemes are judged to be the best combination and thus, these results would be combined in the main study with the shape factor. Conjoint Analysis methods were used in the main study. The main results of the research study showed a preference from Indonesian consumers for yogurt product packaging with the ‘Fineline’ font type with its rounded shape and an ‘Analogue’ color scheme.

Abstrak :
Material pendukung seperti kemasan produk merupakan persediaan yang diperlukan dalam suatu proses produksi untuk menghasilkan barang jadi. Tingkat persediaan material ini harus dijaga agar tidak terjadi kekurangan yang dapat menghambat proses produksi. Salah satu metode yang digunakan dalam pengendalian persediaan adalah continuous review system untuk mendapatkan kuantitas pemesanan, titik pemesanan kembali, safety stock, dan menghasilkan total biaya persediaan yang rendah. Kebutuhan material pendukung akan ditentukan berdasarkan permintaan produk tepung. Permintaan produk berdasarkan peramalan permintaan yang dilakukan menggunakan metode terbaik untuk masing-masing jenis produk yaitu metode Winter’s method multiplicative model dan Winter’s method additive model. Tingkat persediaan yang optimal akan ditentukan dengan continuous review system. Hasil penelitian menunjukkan total biaya persediaan dengan metode continuous review system mencapai 30% lebih rendah dibandingkan dengan metode yang digunakan oleh perusahaan. ......Supporting material such as product packaging is a necessary inventory as it is used in the production process to produce finished goods. The level of inventory must be maintained to avoid shortage which can hinder the production process. One of the methods used in inventory control is the continuous review system to obtain optimal order quantity, reorder point, safety stock, and produce minimal total inventory costs. The requirements of supporting material such as packaging will be calculated from the demand of flour product. The demand of the product is based on the forecasted demand using the best forecasting method for each products which are Winter’s method multiplicative model and Winter’s method additive model. The optimal level of inventory will be calculated using the continuous review system. The result shows that the total inventory cost by using continuous review system is 30% lower than using the method implemented by the company.