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"Penelitian ini bertujuan untuk melihat apakah Net Operating Asset yang dilaporkan di laporan keuangan perusahaan memiliki relevansi nilai terhadap return saham Selain itu penelitian ini juga menguji apakah Efektivitas Komite Audit berpengaruh pada relevansi nilai Net Operating Asset terhadap return saham Efektivitas Komite Audit diukur dengan menggunakan skor yang dikembangkan oleh Hermawan 2009 berdasarkan karakteristik aktivitas ukuran dan kompetensi komite audit Pengujian hipotesis dilakukan menggunakan model regresi data panel dari 1 694 observasi firm year pada perusahaan ndash perusahaan yang tercatat di Bursa Efek Indonesia selama tahun 2006 ndash 2012 Hasil penelitian ini memberikan bukti empiris bahwa nilai Net Operating Asset berpengaruh negatif dan signifikan terhadap return saham Hal ini mengindikasikan Net Operating Asset yang semakin efisien akan bisa memberikan return saham yang semakin tinggi Namun tingkat Efektivitas Komite Audit tidak terbukti memberikan pengaruh atas relevansi nilai Net Operating Asset terhadap return saham

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This study examines whether Net Operating Asset that had been reported in the financial statement shows value relevance with the stock return This study also examines the impact of audit committee effectiveness towards relevance value of Net Operating Asset and stock return The effectiveness of the audit committee is measured using a score that had been developed by Hermawan 2009 based on several characteristics of audit committee such as activity size and competency Hypothesis testing is carried out by using multiple regression model of panel data using 1 694 observations firm year with the sample taken from listed companies on the Indonesian Stock Exchange in the period 2006 2012 Results of this study provide empirical evidence that Net Operating Asset has a significant and negative impact to stock return This indicate that more efficient Net Operating Asset value can impact to higher stock return On the other hand the audit committee effectiveness in this study shows no empirical evidence of value relevance between Net Operating Asset towards stock returns."

"In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries."

"ABSTRACTPerkembangan dan persaingan dunia pelayanan kesehatan membuat pihak manajemen berupaya memberikan yang terbaik kepada konsumen. RSUD Kota Bogor telah menyediakan pelayanan komprehensif bagi masyarakat Bogor dan sekitarnya, namun masih terdapat fenomena berupa kesenjangan jumlah pasien dan keterbatasan sumber daya. Penelitian ini dilaksanakan untuk mengetahui gambaran umum bauran pemasaran poliklinik onkologi RSUD Kota Bogor. Penelitian ini menggunakan rancangan peneltian deskriptif kualitatif dan dilaksanakan di poliklinik Onkologi RSUD Kota Bogor pada bulan Mei 2016. Hasil penelitian menunjukkan bauran pemasaran poliklinik onkologi RSUD Kota Bogor belum maksimal. Terdapat 9 bed di poliklinik onkologi namun masih banyak pasien kemoterapi yang belum tertangani karena tingginya jumlah pasien dan keterbatasan sumber daya. Tarif yang berlaku dirasa cukup terjangkau bagi masyarakat. Promosi RSUD Kota Bogor telah memadai, dilihat dari jumlah kunjungan pasien yang terus meningkat, namun jumlah pasien out of pocket masih minim. Berdasarkan hasil penelitian, diperlukan monitoring dan evaluasi kinerja RSUD Kota Bogor, dan dapat dipertimbangkan penambahan sumber daya poliklinik onkologi terutama bagi pasien out of pocket serta untuk memenuhi kebutuhan konsumen.

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ABSTRACTDevelopment and competition in health care process make the management of RSUD Kota Bogor seeks to give best performance for all consumers. RSUD Kota Bogor has provided a comprehensive medical care to all people in Bogor and regional nearby, but gaps number of patient and limited of resources still could be found in RSUD Kota Bogor. This study is conducted to find out marketing mix in Oncology Polyclinic of RSUD Kota Bogor. It used descriptive and qualitative as the research design which conducted at Oncology Polyclinic of RSUD Kota Bogor in May 2016. The result shows that marketing mix of RSUD Kota Bogor is not optimal yet. There are nine beds in the polyclinic but still there are lots of chemotherapy patient that could not be handled since the high gaps of number between total amount of patient and resources. Cost of treatment of the polyclinic was founded affordable to consumers. Promotion that were conducted by RSUD Kota Bogor looked adequate enough as the total number of patients was getting increase although the number of out of pocket patients was still less than what was expected. Based on the results of this research, monitoring and evaluation for work performance in RSUD Kota Bogor is needed and the addition of resources in Oncology Policlinic should be considered as an important issue, more over for the out of pocket patient to fulfill all of the consumers? needs."