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Aqshal Raihan Budiputra
"Dibalik modernisasi dan fenomena coffee shop, terdapat industri kopi yang hingga sekarang mempertahankan kesan tradisionalnya yaitu toko kopi bersejarah, yang keberadaannya memiliki sistem berbeda dengan kedai kopi; toko hanya menjual produk kopi dan tidak melayani penyeduhan di tempat (kecuali kondisi tertentu). Berdasarkan jumlahnya, terdapat empat toko kopi bersejarah yang dapat ditemukan di Kota Bandung. Penelitian ini membahas analisis hubungan karakteristik lokasi dengan karakteristik pengunjung toko kopi bersejarah di Kota Bandung menggunakan pendekatan geografi perilaku dan konsep urban heritage. Aspek keruangan ditinjau berdasarkan unsur psikologis manusia baik sebagai lingkungan obyektif ataupun lingkungan behavioral. Untuk mengidentifikasinya, digunakan aspek site dan situation dengan penekanan konsep urban heritage berelemen tangible dan intangible. Berdasarkan itu, unsur site mencakup keberadaan benda bersejarah, ragam arsitektur kolonial, penilaian sejarah produk, serta penerapan tradisi verbal kepada pengunjung. Di sisi lain, unsur situation mencakup keberadaan bangunan cagar budaya dan pusat perdagangan di wilayah sekitar. Analisis dalam penelitian ini mencakup analisis deskriptif dan spasial. Hasil penelitian menunjukkan perbedaan karakteristik lokasi akan membentuk karakteristik pengunjung yang berbeda. Toko kopi bersejarah dengan karakeristik lokasi otentik serta bersuasana urban heritage kuat membuat lebih banyak pengunjung mendatangi toko dengan motivasi intelektual atau status, memiliki frekuensi kunjungan rendah, serta memiliki lingkup demografi heterogen. Sebaliknya, toko yang memiliki karakeristik lokasi bukan otentik dan tidak bersuana urban heritage kuat membuat lebih banyak pengunjung mendatangi toko dengan motivasi fisik, memiliki frekuensi kunjungan tinggi, serta memiliki lingkup demografi homogen. Kemudian, toko kopi bersejarah yang memiliki urban heritage berelemen intangible membuat terdapatnya pengunjung yang mendatangi toko dengan motivasi sosial.

Behind the modernization and coffee shop phenomenon, there is a coffee industry that until now has maintained its traditional impression, namely a historic coffee shop. The existence of historic coffee shops has a different system with coffee shops; the shop only sells coffee products and does not serve brewing on site (except for certain conditions). There are four historic coffee shops that can be found in the city of Bandung. This study discusses the analysis of the relationship between location characteristics and the visitors’ characteristics of historic coffee shops in Bandung using behavioral geography and urban heritage concepts. The spatial aspect is reviewed based on human psychological elements, either as an objective environment or a behavioral environment. Site and situation aspects are used from the tangible and intangible elements within the concepts of urban heritage. The elements of the site includes the presence of historical objects, colonial architectures, historical aspects of the products, as well as the application of verbal traditions. On the other hand, the situation element includes the existence of cultural heritage buildings and trade centers in the surrounding area. The analysis in this study includes descriptive and spatial analysis. The results of the study show that the difference in location characteristics will attract different visitors’ characteristics. A historic coffee shop with ‘authentic’ location characteristics and a strong urban heritage atmosphere makes more visitors come with intellectual or status motivation, lower frequency of visits, and has a heterogeneous demographic scope. On the other hand, shops that do not have the ‘authentic’ location characteristics nor a strong urban heritage atmosphere make more visitors come to the store with physical motivation, higher frequency of visits, and have a homogeneous demographic scope. On top of that, a historic coffee shop that has an intangible element of urban heritage makes visitors come to the store with social motivation."
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Nida Shafia Rahmani
"Belanja pakaian kini tidak hanya dilakukan dengan membeli pakaian baru namun juga pakaian bekas atau dikenal dengan thrifting. Penelitian ini bertujuan untuk mengetahui karakteristik lokasi berdasarkan identitas pasar serta aksesibilitas pasar thrifting dan karakteristik konsumen berdasarkan perilaku konsumen yang terbagi atas motivasi belanja thrifting,demografi dan aktivitas belanja thrifting pada pasar thrifting di DKI Jakarta. Dalam mencapai tujuan penelitian tersebut, metode yang digunakan adalah metode analisis spasial deskriptif dengan data yang didapatkan dengan metode kuesioner dengan menggunakan teknik accidental sampling. Hasil penelitian didapatkan bahwa Pasar Senen dan Pasar Baru memiliki karakteristik lokasi yaitu mudah dilewati oleh transportasi umum serta kelas jalan berupa jalan arteri dan kolektor serta memiliki jumlah pedagang yang tinggi dengan fasilitas pasar yang lengkap. Pasar Kebayoran Lama hanya dilalui oleh jalan kolektor namun dapat diakses dengan semua jenis transportasi umum. Pasar Senen memiliki tipe konsumen rekreasi sering sesuai dengan karakteristik lokasi yang mudah dilewati jalan arteri dan kolektor serta transportasi umum dan simpulnya. Pasar Kebayoran Lama memiliki tipe konsumen “ekonomi cukup sering” dengan karakteristik lokasi yang mudah dilewati transportasi umum dan namun hanya dapat dilalui jalan kolektor. Pasar Baru memiliki tipe konsumen “ekonomi jarang” namun memiliki karakteristik lokasi mudah dilewati jalan arteri dan kolektor serta transportasi umum.

Shopping for clothes is now not only done by buying new clothes but also used clothes or known as thrifting. Thrifting is popular among young people because social media is spreading rapidly. This study aims to determine the characteristics of the location based on market identity and thrifting market accessibility and consumer characteristics based on consumer behavior which is divided into thrifting shopping motivation, demographics and thrifting shopping activities at the thrifting market in DKI Jakarta. In achieving the research objectives, the method used is descriptive spatial analysis method with data obtained by questionnaire method using accidental sampling technique. The results showed that Pasar Senen and Pasar Baru have location characteristics that are easy to pass by public transportation and road classes in the form of arterial and collector roads and have a high number of traders with complete market facilities. The Kebayoran Lama Market is only traversed by collector roads but can be accessed by all types of public transportation. The “frequent recreation” type of consumer chooses to shop for thrifting at Pasar Senen. The “quite frequent” economy type of consumer chooses to shop thrifting to Kebayoran Lama Market. The “rare economy” consumer type choose to shop thrifting Pasar Baru. Pasar Senen has a type of recreational consumer that is often in accordance with the characteristics of the location that is easy to pass by arterial and collector roads as well as public transportation and its nodes. Kebayoran Lama Market has a fairly frequent type of economic consumer and quite frequent recreation with the characteristics of a location that is easy to pass by public transportation but can only be passed by collector roads. Pasar Baru has a rare type of recreational consumer and a rare economy but has the characteristics of a location that is easy to pass by arterial and collector roads as well as public transportation."
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library