Ditemukan 4 dokumen yang sesuai dengan query
Evan Gavriel Harazaki
"Kopi telah memiliki sejarah panjang dalam masyarakat Indonesia dan terus berperan besar dalam masyarakat setempat. Konsumsi kopi telah menjadi gaya hidup yang berkembang dari generasi ke generasi dan menjadi peluang bisnis yang besar bagi banyak orang. Tujuan dari penelitian ini adalah untuk menyelidiki bagaimana bahasa Inggris dikomodifikasikan dalam konteks kedai kopi di Bandung, Indonesia karena bahasa Inggris telah menjadi salah satu bahasa utama di era globalisasi. Penelitian metode campuran dilakukan dengan menggunakan penelitian lanskap linguistik menu di layanan pesan-antar makanan online untuk kedai kopi. Ditemukan bahwa bahasa Inggris secara menyeluruh dikomodifikasikan melalui penggunaan Fetish Linguistik, Global Englishes, Arus Transkultural, dan McDonald-isasi. Kedai kopi di Bandung telah menggunakan bahasa Inggris untuk menciptakan persepsi keaslian dan kualitas yang lebih tinggi untuk membenarkan produknya yang lebih mahal. Apalagi bahasa Inggris telah menjadi bahasa yang paling dominan dalam industri kopi Indonesia dan telah meminggirkan bahasa daerah Indonesia melalui imperialisme linguistik.
Coffee has had a long history in Indonesian society and continues to play a big role in the local community. The consumption of coffee has been an evolving lifestyle for generations and become a great business opportunity for many. The intention of this research would be to investigate how English has been commodified in the context of coffee shops in Bandung, Indonesia as English has been one of the main languages of the globalization era. The mixed method research was done using the linguistics landscape research of menus in online food delivery service for coffee shops. It was found that English is thoroughly commodified through means of utilizing Linguistic Fetish, Global Englishes, Transcultural Flows, and McDonaldization. Coffee shops in Bandung have used English to create a perception of authenticity and higher quality to justify its more expensive products. Moreover, English has become the most dominant language in the coffee industry of Indonesia and has marginalized Indonesian local languages through linguistic imperialism."
Lengkap +
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2022
TA-pdf
UI - Tugas Akhir Universitas Indonesia Library
Skousen, Royal
Dordrecht : Kluwer, 1989
410 SKO a
Buku Teks SO Universitas Indonesia Library
London : Taylor and Francis, 1996
401.9 COM
Buku Teks SO Universitas Indonesia Library
"This specially commissioned volume considers the processes involved in language change and the issues of how they can be modelled and studied. The
way languages change offers an insight into the nature of language itself, its internal organisation, and how it is acquired and used. Accordingly, the phenomenon of language change has been approached from a variety of perspectives by linguists of many different orientations. This book brings together an international team of leading figures from different areas of linguistics to re-examine some of the central issues in this field and also to discuss new proposals. The volume is arranged in six parts, focusing on the phenomenon of language change, linguistic models, grammaticalisation, the social context, contact-based explanations and the typological perspective."
Lengkap +
Cambridge, UK: Cambridge University Press, 2004
e20394850
eBooks Universitas Indonesia Library