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"Skripsi ini menjelaskan tentang pencapaian target pengguna Perpustakaan Umum Freedom yang dilihat dari Komunikasi Pemasaran Terpadu. Penelitian ini menggunakan metode penelitian kualitatif dengan wawancara mendalam, kajian pustaka lalu dianalisis dan diinterpretasikan. Hasil penelitian ini menyatakan bahwa Komunikasi Pemasaran Terpadu harus diterapkan secara intensif dan berkelanjutan untuk membangun branding awarness dalam masyarakat dan mencapai visi misi Perpustakaan. Selain itu, untuk perkembangan dalam Perpustakaan, Komunikasi Pemasaran Terpadu pun hadir dalam elemenelemennya sebagai berikut: Iklan, Pemasaran Langsung, Pemasaran Interaktif, Promosi Penjualan, Hubungan Masyarakat, dan Penjualan Personal.

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This mini-thesis describes the achievement of the target users who viewed the Public Library Freedom viewed from Integrated Marketing Communications. This study uses qualitative research methods with indepth interviews, literature review, analyzed and interpreted. The results suggest that integrated marketing communications should be applied intensively and sustainably to build branding awarness in society and achieve the vision mission of the Library. In addition, for developments in the Library, Integrated Marketing Communications was present in the elements as follows: Advertising, Direct Marketing, Interactive Marketing, Sales Promotion, Public Relations, and Personal Selling."

"Penelitian ini membahas tentang promosi Perpustakaan Umum Daerah Provinsi DKI Jakarta kepada pemustaka anak. Tujuan penelitian ini adalah untuk mengidentifikasi kegiatan promosi yang dilakukan perpustakaan kepada pemustaka anak di Perpustkaan Umum Daerah Provinsi DKI Jakarta. Penelitian ini menggunakan metode studi kasus. Pengumpulan data dilakukan dengan cara observasi, wawancara secara mendalam dan kajian dokumen. Kesimpulan dari penelitian ini adalah kegiatan promosi yang dilakukan oleh perpustakaan sesuai dengan yang mereka pahami dan teori cara melakukan promosi yaitu kegiatan. Peneliti menyarankan perpustakaan perlu mengetahui bagaimana ukuran kesuksesan tujuan dari promosi kepada pemustaka anak itu dikatakan berhasil. Hasil dari penelitian ini adalah Perpustakaan Umum Daerah provinsi DKI Jakarta dalam kegiatan promosi telah menetapkan tujuan, cara mencapai tujuan dan mengetahui kebutuhan pemustaka supaya mendapatkan hal yang ingin dicapai dari kegiatan promosi yang mereka lakukan.

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This research discusses the promotion of the Public Library of DKI Jakarta Province to children. The purpose of this research is to identify the promotional activities of the library to children at the Public Library of DKI Jakarta Province. This research used case study method. The data collecting with observation, depth interview and analysis document.

The conclusion is promotional activities library accordance with they understand and theory of promotion is that activity. Researchers suggest the library needs to know how to measure the success of the purpose of promotion to children successful.

The result is that the library has set goals, ways to achieve goals and has identified user needs to fulfill the goals from its promotional activities."

""In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher."

"Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts."

"Corporations know that marketing to kids is big business?with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children?s librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for getting children?s attention, from where to post event flyers (child?s eye height, please) to taking storytime to where restless children might be waiting (how about the DMV?)"

"Perpustakaan Jakarta Barat merupakan salah satu perpustakaan umum yang berada di bawah naungan Dinas Perpustakaan dan Kearsipan Provinsi DKI Jakarta (DISPUSIP). Saat berinteraksi dengan pemustaka serta menyebarkan informasi seputar Perpustakaan Jakarta Barat secara online, mereka membentuk akun resmi Instagram yang diberi username @perpusjkt_barat. Penelitian ini menyinggung penggunaan media sosial Instagram sebagai sarana pemasaran layanan di Perpustakaan Jakarta Barat. Tujuan dari penelitian ini, yaitu mendeskripksikan layanan-layanan seperti apa yang coba dipasarkan oleh Perpustakaan Jakarta Barat di akun resmi Instagram mereka. Di samping itu, penelitian ini juga mengidentifikasi tantangan serta kendala yang dihadapi oleh pustakawan selama mengelola akun resmi Instagram perpustakaan. Jenis penelitian yang digunakan, yaitu penelitian kualitatif dengan teknik pengumpulan melalui wawancara dengan pustakawan pengelola akun Instagram dan observasi pola postingan akun @perpusjkt_barat selama 12 bulan terakhir. Hasil penelitian menunjukkan bahwa Perpustakaan Jakarta Barat lebih banyak memanfaatkan akun Instagram mereka sebagai sarana penyebaran informasi seputar acara dan event. Di samping itu, ditemukan juga bahwa pemanfaatan Instagram di Perpustakaan Jakarta Barat belum terbilang maksimal. Meski dihadapkan pada hambatan seperti kurangnya tenaga ahli profesional, para pustakawan Perpustakaan Jakarta Barat tetap berupaya mengatasi kendala tersebut dengan memanfaatkan kelebihan serta fitur-fitur yang terkandung di Instagram.

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The West Jakarta Public Library is one of the public libraries under the Department of Libraries and Archives of DKI Jakarta. In an effort to interact with users and disseminate information about The West Jakarta Public Library on the Internet, they formed an official Instagram account with the username @perpusjkt_barat. This study discusses the use of Instagram social media as a marketing services at The West Jakarta Public Library. The purpose of this research is to describe what kind of services the West Jakarta Library is trying to market on their official Instagram account. In addition, this study also identified the obstacles faced by librarians while managing the library's official Instagram account. The type of research used, namely qualitative research with data collection techniques through interviews with the librarians who have responsibility to managing the Instagram accounts and observing the content of @perpusjkt_barat accounts in the last 12 months. The results showed that West Jakarta Public Library mostly utilized their Instagram account as a tool for disseminating information about their events. In addition, it was also found that the utilization of Instagram in West Jakarta Library has not been fully utilized. Although faced with obstacles such as the lack of professional experts, The librarians still try to overcome these obstacles by utilizing all the features available on Instagram."

"rom McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company."