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"ABSTRAKPenelitian ini membahas mengenai representasi feminisme dalam buku Doe Maar Gewoon, karangan Marian Hoefnagel. Buku ini adalah buku berbahasa Belanda untuk penutur asing yang memperkenalkan budaya Belanda. Penelitian ini menggunakan metode penelitian deskriptif kualitatif untuk mengidentifikasi nilai-nilai feminisme yang terlihat dalam buku dan bahasa perempuan yangdigunakan. Berdasarkan penelitian ditemukan bahwa feminisme yang terlihat ada dua jenis yaitu yang umum dan khas Belanda dan semua ini didasarkan pada feminisme liberal dan feminis psikoanalisis yang didukung dengan karakteristik bahasa perempuan khas Belanda seperti dapat berbicara dengan tegas, menggunakan logika dan bersikap realistis.

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ABSTRACTThis research discusses the representation of feminism in Doe Maar Gewoon addressed for Dutch foreign speakers. This book is written by a female author Marian Hoefnagel who introduces the Dutch culture. This paper uses qualitative and descriptive research method to identify that feminist values in the story of the book and through Dutch women‟s language. Based on the research, it is found that there are two kinds of feminism value: generaal and specific one. Those two feminism values are based on the liberal and psycoanalitic feminismwhich are presented by the characteristics of Dutch women language, such as speaking firmly, using logical thinking, and being realistic."

"Nowadays advertising belongs not only to the system of market control but also to the system of ideology. Using the Roland Barthes' theory of semiotics and feminist critical theory this thesis tried to prove that an advertisement has a power to bring and to transfer the ideas and the myths of patriarchal ideology. The six advertisements used as corpus data in this research are advertisements from three german products Zwilling, Woman magazine and Clubmaster and were taken from two german leading magazines, Brigitte and Der Spiegel."