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"[ABSTRAKFenomena “Korean Wave” yang dibantu oleh praktek PR pemerintah merubahpersepsi khalayak akan Korea sebagai negara dan tempat wisata. Denganpendekatan kualitatif dan paradigm constructivism, studi ini memberikangambaran peran budaya populer Korea Selatan/ hallyu (terutama drama televisi)dalam citra negara. E-ELM menunjukkan bahwa narasi dan karakter pada dramasebagai bentuk Entertainment Education dapat membentuk citra negara KoreaSelatan. Hallyu juga menghasilkan star system yang memperkuat persuasipemerintah dalam menciptakan understanding, trust, dan favorable image.

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ABSTRACTThe worldwide “Korean Wave” phenomena fuelled by PR practices by thegovernment has changed people’s perceptions of and intention to visit SouthKorea. Using qualitative approach and constructivism paradigm, the purpose ofthis paper is to picture the role of Korean popular culture/ hallyu (especially TVdrama) in the country image. Applying E-ELM, this study found that narrativesand character in TV drama, as a form of Entertainment Education, affect viewer’sdrama preferences and curiosity regarding South Korea. Hallyu also creates starsystem, which helps government’s effort of persuading worldwide viewers to gainunderstanding, trust, and favorable image., The worldwide “Korean Wave” phenomena fuelled by PR practices by thegovernment has changed people’s perceptions of and intention to visit SouthKorea. Using qualitative approach and constructivism paradigm, the purpose ofthis paper is to picture the role of Korean popular culture/ hallyu (especially TVdrama) in the country image. Applying E-ELM, this study found that narrativesand character in TV drama, as a form of Entertainment Education, affect viewer’sdrama preferences and curiosity regarding South Korea. Hallyu also creates starsystem, which helps government’s effort of persuading worldwide viewers to gainunderstanding, trust, and favorable image.]"

"ABSTRAKTulisan ini membahas tentang budaya memberi hadiah Jogong di kalangan penggemar fanatik Hallyu. Korea Selatan, melalui Hallyu, hadir di tengah masyarakat global dengan berbagai macam produk budaya populer seperti drama, musik, film, fashion dan lain sebagainya. Dengan media massa sebagai perantara, produk budaya pop Korea dengan mudah diterima dan digandrungi banyak orang di berbagai belahan dunia. Keberhasilan Hallyu mencuri perhatian masyarakat dunia memunculkan sekelompok sebuah budaya fanatisme di kalangan penggemarnya. Budaya ini terdiri dari beberapa bentuk, salah satunya adalah pemberian hadiah Jogong sebagai bentuk rasa cinta pada artis idolanya. Penelitian yang dilakukan memakai metode kualitatif, dengan menggunakan beberapa acuan ilmiah yang berkaitan dengan topik pembahasan yang bertujuan untuk mengetahui lebih dalam tentang budaya memberi hadiah di dunia penggemar Korea. Dari hasil analisis diperoleh kesimpulan bahwa sejarah Korea pada masa Joseon mempunyai pengaruh terhadap budaya memberi hadiah di kalangan penggemar Hallyu. Kata Kunci: fanatisme; Hallyu; Jogong

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ABSTRACTThis research is about gift giving culture Jogong among Hallyu fanatics. South Korea, through Hallyu, is present in the global community with a wide range of popular cultural products such as drama, music, movies, fashion and so on. With the media as an intermediary, Korean pop culture products are easily accepted and loved by many people in different parts of the world. The success of Hallyu stealing the attention of the world community has led to a group of fanatical cultures among its fans. This culture consists of several forms, one of which is the gift giving as a form of love to the idols. The research used qualitative methods, using several scientific references related to the topic of discussion that aims to examine deeper about the gift giving culture in the world of Korean fans. From the analysis, it can be concluded that Korean history in the Joseon period had an influence on gift giving culture among Hallyu fans. "

""The Korean demilitarized zone might be among the most heavily guarded places on earth, but it also provides passage for thousands of defectors, spies, political emissaries, war prisoners, activists, tourists, and others testing the limits of Korean division. This book focuses on a diverse selection of inter-Korean border crossers and the citizenship they acquire based on emotional affiliation rather than constitutional delineation. Using their physical bodies and emotions as optimal frontiers, these individuals resist the state's right to draw geopolitical borders and define their national identity. Drawing on sources that range from North Korean documentary films, museum exhibitions, and theater productions to protester perspectives and interviews with South Korean officials and activists, this volume recasts the history of Korean division and draws a much more nuanced portrait of the region's Cold War legacies. The book ultimately helps readers conceive of the DMZ as a dynamic summation of personalized experiences rather than as a fixed site of historical significance. Suk-Young Kim is a professor of theater and East Asian studies at the University of California, Santa Barbara. Her book Illusive Utopia addresses North Korean state propaganda and rituals, and she is the coauthor of Long Road Home, which documents the oral history of a North Korean labor camp survivor"--Provided by publisher."