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Abstrak :
This article focuses strategy that might be applied by Islamic Higher Education as part of National Higher Education--which up to this time still walking for behind it--to increase its quality. Some strategies written on this paper are the up to date of higher education approaches like market based approach, learning organization, customer loyalty, service quality, entrepreneurship, commitment, etc., that hopefully able to become the strategies to increase the quality of Islamic Higher Education in Indonesia.

Abstrak :
The development of general education program at Islamic Religious Tertiary Education (PTAI) is feasible to conduct in order to meet the people's demand, in addition to increase enrollment and improve the competitiveness of PTAI graduates. However, it also needs to make a re-arrangement on PTAI institutional management seriously. Firstly, it needs to formulate a standard rule which specifically governs clearly the organization of PTAI, including on how to regulate the conditions, process and legal base for PTAI when it is going to organize a general study program. Secondly, the pattern of concentration development or study program at PTAI should refer to the applicable statutory regulation, according to the scientific atmosphere of University, Institute and Tertiary School, so it will not occur an overlapping between one and the other, and become clear also the respective domain of such institutions in educational development.