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Abstrak :
Pembelian impulsif sebagai salah satu tipe pembelian sudah menjadi bagian dari perilaku konsumen Indonesia masa kini. Faktor faktor intrinsik maupun ekstrinsik sudah sejak lama dianalisis dan diuji sebagai indikator terbentuknya perilaku impulsif. Tujuan penelitian ini adalah untuk menguji pengaruh kelima faktor intrinsik yaitu kepribadian budaya shopping enjoyment tendency materialism dan impulsive buying tendency terhadap pembelian impulsif. Penelitian ini merupakan penelitian dengan desain kuantitatif yakni konklusif deskriptif dan cross sectional design Metode pengumpulan data melalui survey dengan menyebar 220 kuesioner kepada responden yang pernah melakukan pembelian impulsif produk pakaian dalam 3 bulan terakhir Hasil penelitian menunjukkan bahwa kepribadian Extraversion kepribadian Agreeableness kepribadian Neuroticism budaya Individualism Materialism dan Impulsive Buying Tendency memiliki pengaruh positif terhadap pembelian impulsif produk pakaian pada mahasiswa UI. ......Impulsive buying as one of the purchase type has been a part of Indonesia consumer Intrinsic and extrinsic factors have been analyzed and tested for many previous studies as an indicator of how an impulsive behavior established. The goal of this study is to examine the effect of five intrinsic factors namely personality culture materialism shopping enjoyment tendency and impulsive buying tendency on impulsive buying behaviour. This study is designed with consclusive descriptive design and survey method Data is collected by distributing 220 questionairre to those who have made a clothes impulsive buying on the last 3 months The findings of the study confirmed that the three personality constructs the cultural construct of Individualism shopping enjoyment tendency and materialism show a significant impact on impulsive buying among the students of University of Indonesia.

Abstrak :
Pengaruh motivasi belanja hedonic novelty, fun, praise from others, escapism dan social interaction terhadap niat pembelian impulsif pada studi kasus brand Miniso. Perkembangan ritel di Indonesia sangat besar, hal ini ditunjukkan dengan perkembangan pesat brand Miniso. konsumen muda berperan penting dalam pertumbuhan ritel di Indonesia termasuk brand ritel Miniso. Metode yang digunakan untuk mengolah data dalam penelitian ini adalah Multiple Regression. Hasil penelitian membuktikan bahwa terdapat pengaruh yang signifikan antara dimensi motivasi benlaja hedonis dengan niat pembelian impulsif. Namun faktor ketersediaan uang, ketersediaan waktu dan definisi tugas tidak memoderasi hubungan secara signifikan.

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The influence of hedonic spending motivation novelty, fun, praise from others, escapism and social interaction on impulse buying intentions on the Miniso brand case study. The development of retail in Indonesia is very big, this is indicated by the rapid development of brand Miniso. young consumers play an important role in retail growth in Indonesia including the Miniso retail brand. The method used to process the data in this study is Multiple Regression. The results show that there is a significant influence between benevolent hedonist motivation with impulse buying intention. But the money availability, time availability and task definition factor does not moderate relationships significantly.

Abstrak :
N ini dilakukan untuk mengetahui apakah terdapat hubungan antara impulsivitas, parental control, dan adiksi internet pada remaja. Pengukuran impulsivitas menggunakan Barratt Impulsiveness Scale Barratt, 1995 , pengukuran adiksi internet menggunakan Internet Addiction Test Young, 1987 , dan pengukuran parental control menggunakan alat ukur Parental Control Scale Schaefer Schludermann, 1987. Partisipan penelitian merupakan remaja yang berusia dari 12-21 tahun. Pengolahan data dilakukan dengan metode statistika kuantitatif deskriptif dan pearson correlation menggunakan perangkat lunak SPSS 20. Hasil penelitian ini menunjukkan hanya 155 responden yang mengalami adiksi internet sesuai data deskriptif total skor IAT, dimana terdapat korelasi positif yang signifikan antara impulsivitas dan adiksi internet pada remaja r 155 = .217, p < .01, one tails. Sedangkan tidak terdapat korelasi positif yang signifikan antara parental control dan adiksi internet pada remaja r 155 = -.032, p < .01, one tails. ......This research was conducted to find out the correlation between impulsivity, parental control and internet addiction among adolescent. Impulsivity was measured by Barratt Impulsiveness Scale Barratt, 1995, while internet addiction was measured by Internet Addiction Test Young, 1987, and parental contol was measure by Parental Control Scale Schaefer Schludermann, 1987. The participant in this research are adolescent with the age range between 12 to 21 years old. Data processing was done by using descriptive statistics and pearson correlation with a software called SPSS 20. The result from this research shows that only 155 respondents are addicted to internet based on the result of IAT descriptiv statistic's data. From this research the results show that impulsivity positively correlated significantly with internet addiction r 155 .217, p .01, one tails . While parental control doesn't signifivantly have a positive correlation with internet addiction r 155 .032, p .01, one tails.