Ditemukan 2 dokumen yang sesuai dengan query
Anditya Wibawa
"
ABSTRACT
ABC Hotel has existed as budget hotel for approximately 20 years, upheaval
of tight competition in the budget hotels affect to ABC Hotel in the future. Today,
ABC hotel is facing a lot of challenges to survive in the competition. Navigate the
company to create more customer values is a road to competitiveness to survive
within the industry. ABC Hotel can create more portfolios of competitive action
conforms of its competitor to gather brand equity and loyalty. Those portfolio
actions mixed ...
"
2012
T32232
UI - Tesis Open Universitas Indonesia Library
Fay, Clifford T., Jr.,author
Dubuque, Iowa: WM.C. Brown Comp., 1976
658.151 1 FAY m
Buku Teks Universitas Indonesia Library