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Abstrak :
Telah banyak penelitian tentang produk halal dikembangkan oleh beberapa peneliti, namun sangat terbatas penelitian yang mengambil objek restoran bersertifikat halal. Penelitian ini bertujuan untuk mengetahui penggunaan Theory of Planned Behavior dalam menganalisis pengaruh sikap, norma subjektif, dan persepsi kendali perilaku terhadap intensi pembelian di restoran bersertifikat halal dengan religiusitas sebagai variabel moderasi. Data dikumpulkan melalui self-administrated questionnaire di wilayah Jabodetabek. Analisis yang digunakan dalam penelitian ini adalah multiple regression. Hasil penelitian menunjukkan bahwa sikap, norma subjektif, dan persepsi kendali perilaku berpengaruh terhadap intensi pembelian. Moderasi religiusitas mempengaruhi norma subjektif dan persepsi kendali perilaku terhadap intensi pembelian, sedangkan moderasi religiusitas tidak mempengaruhi sikap terhadap intensi pembelian. ......Numbers of research dealing with halal product have been conducted by many researchers. However, very limited numbers of research were focusing in restaurant with halal certification. The purpose of this research is to analyze application of Theory of Planned Behavior in purchase intention toward restaurant with halal certification with religiosity as moderating variable. Data was collected from self-administrated questionnaire within Jabodetabek and analyzed using multiple regression. The result of this research shows that attitude, subjective norms, and perceived behavioral control affect purchase intentiony. Moderation of religiosity significantly effects subjective norms and perceived behavioral control in purchase intention, while moderation of religiosity does not affect attitude in purchase intention.

Abstrak :
Pola konsumsi masyarakat saat ini yang suka makan di restoran telah memunculkan fenomena baru. Masyarakat Indonesia yang mayoritas muslim membutuhkan sertifikasi halal pada restoran sebagai sarana perlindungan dari mengkonsumsi makanan haram. Namun, perilaku konsumen untuk bersantap di restoran halal tidak hanya dipengaruhi oleh adanya sertifikasi halal melainkan juga faktor budaya dan religiusitas. Penelitian ini menggunakan metode Structural Equation Modelling (SEM) untuk membedah pengaruh faktor perceived value, perceived usefulness, budaya serta religiusitas konsumen terhadap behavioral intention konsumen restoran bersertifikasi halal. Responden penelitian ini adalah masyarakat berusia 18-25 tahun yang pernah mengunjungi restoran bersertifikasi halal dalam satu bulan terakhir. Hasil penelitian menunjukkan bahwa perceived usefulness, horizontal collectivism, dan vertical individualism memiliki pengaruh terhadap behavioral intention. Sedangkan variabel religiusitas terbukti mempengaruhi hubungan perceived usefulness dengan behavioral intention, horizontal collectivism dengan behavioral intention, vertical individualism dengan behavioral intention, dan horiontal individualism dengan behavioral intention. ...... The consumption pattern of today?s society that like to dine in restaurant has created a new phenomenon. Indonesia, which is a Muslim majority country needs halal certification on restaurant as a protection for consumer from consuming a non-halal food. However, consumer behavior to dine in a halal certified restaurant is not only affected by halal certification, but also by culture and religiosity. This research using a Structural Equation Modelling (SEM) to analyze the effect of perceived value, perceived usefulness, culture, and religiosity towards cosumer?s behavioral intention to dine in halal-certified restaurant. Respondents of this research are those who are between 18 ? 25 years old and have visited halalcertified restaurant within the last month. This research find that perceived usefulness, horizontal collectivism, and vertical individualism affect consumer's behavioral intention. This research also find that religiosity affect the relationship between perceived usefulness and behavioral intention, horizontal collectivism and behavioral intention, vertical individualism and behavioral intention, and horiontal individualism and behavirola intention.

Abstrak :
Tingginya permintaan pangan halal memberikan peluang bagi produsen pangan halal khususnya di Indonesia untuk memperluas pasarnya baik di dalam negeri maupun luar negeri. Saat ini, halal tidak lagi didefinisikan sebagai kewajiban agama, tetapi dianggap sebagai standar pilihan bagi umat Islam dan non-Muslim di seluruh dunia, sehingga sangat potensial untuk menjangkau konsumen non-Muslim sebagai pasar baru makanan halal, termasuk makanan kemasan. Tujuan dari tugas akhir ini adalah untuk mengetahui faktor-faktor yang mempengaruhi konsumen non muslim dalam pembelian kemasan makanan berlogo halal. Responden penelitian adalah masyarakat non muslim yang pernah membeli makanan kemasan berlogo halal di Jabodetabek. Analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan menggunakan software Lisrel 8.8 untuk menganalisis pengaruh faktor perseptual yang berhubungan dengan keselamatan, kesehatan, norma subyektif dan persepsi pengendalian perilaku terhadap sikap. Selain itu, peneliti juga menganalisis pengaruh faktor sikap, norma subyektif, persepsi pengendalian perilaku, sertifikasi halal dan faktor promosi pemasaran terhadap niat beli. Hasil penelitian menunjukkan bahwa hanya faktor safety, health, dan perceived behavioral control yang mempengaruhi sikap, sedangkan faktor sikap, sertifikasi halal dan promosi pemasaran yang mempengaruhi niat membeli. ......The high demand for halal food provides opportunities for halal food producers, especially in Indonesia, to expand their market both domestically and abroad. Currently, halal is no longer defined as a religious obligation, but is considered the standard of choice for Muslims and non-Muslims around the world, so it has great potential to reach non-Muslim consumers as a new market for halal food, including packaged food. . The purpose of this final project is to determine the factors that influence non-Muslim consumers in purchasing food packaging with the halal logo. Research respondents are non-Muslim people who have bought packaged food with the halal logo in Jabodetabek. The analysis used in this research is Structural Equation Modeling (SEM) using Lisrel 8.8 software to analyze the influence of perceptual factors related to safety, health, subjective norms and perceptions of behavior control on attitudes. In addition, researchers also analyzed the influence of attitudinal factors, subjective norms, perceptions of behavior control, halal certification and marketing promotion factors on purchase intention. The results showed that only safety, health, and perceived behavioral control factors influenced attitudes, while attitudes, halal certification and marketing promotion factors influenced purchase intentions.

Abstrak :
Obat tradisional di Indonesia semakin banyak beredar dan digunakan oleh masyarakat, Sementara kehalalan produk obat tradisional tersebut masih dipertanyakan. Pengaturan sertifikasi halal masih kurang melindungi konsumen muslim. Tujuan penelitian dalam skripsi ini adalah untuk mengetahui peraturan labelisasi halal sebelum dan sesudah keluarnya undang-undang Jaminan Produk Halal bagi obat tradisional dalam rangka memberikan perlindungan bagi konsumen muslim. Penelitian ini adalah penelitian normatif dengan menggunakan bentuk penelitian kepustakaan dan melakukan pendekatan yuridis, serta bersifat eksplanatoris. Hasil penelitian menunjukkan bahwa sebelum adanya undang-undang jaminan produk halal konsumen muslim kurang terlindungi karena tidak adanya harmonisasi peraturan. Setelah dikeluarkannya undang-undang jaminan produk halal harmonisasi peraturan tercapai. Akibatnya pelaku usaha wajib melakukan sertifikasi halal. Semakin banyak produk yang mencantumkan label halal beredar di Indonesia Dengan demikian konsumen muslim lebih terpenuhi haknya untuk mendapatkan perlindungan untuk mengkonsumsi obat tradisional yang halal. ......Traditional medicines in Indonesia have become widely circulated and used by people, while halal status of traditional medicine products is still questionable. Halal certification arrangements are lack of muslim customer protection. The research objective of this thesis is to compare the halal labeling regulations before and after Law of Halal Product Assurance is release in order to provide protection for Muslim consumers of traditional medicine. The research method of this thesis is a normative study which explained by using literature research and juridical approach. The results showed that before the Law of Halal Product Assurance is out Muslim consumers were less protected due to the absence of harmonization in regulations. The release of the Halal Product Assurance law achieve harmonization in regulations. Producer are required to perform halal certification. That cause many products have label halal in Indonesia. In conclusion the Muslim consumers get their right of protection to consume halal traditional medicine.