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"In the context of Industry 4.0, the concept of sustainable tourism has become a prominent subject of discourse among experts. The discussion of sustainable tourism is inextricably linked to the concept of green tourism, commonly referred to as eco-tourism. Green tourism has garnered significant attention from stakeholders within the tourism sector, as there is a growing societal awareness regarding environmental conservation and sustainable practices. This study seeks to examine the impact of green tourism on the sustainable tourism sector within the framework of the Fourth Industrial Revolution. Employing a qualitative approach with a narrative method, this research offers a comprehensive analysis of the subject under investigation. The findings indicate that green tourism plays a pivotal role in advancing sustainable tourism, as it priorities environmental stewardship and sustainability, while simultaneously contributing significantly to the local economies of communities that have yet to benefit from governmental economic empowerment. Additionally, the study reveals that the Fourth Industrial Revolution has both positive and negative implications for the development of ecotourism, which in turn, influences the broader trajectory of sustainable tourism development."

"ABSTRAKIndustri pariwisata sangat mempengaruhi peningkatan perekonomian negara Jepang. Peran pemerintah lokal, masyarakat, dan organisasi pariwisata lainnya sangat berperan besar dalam mempromosikan destinasi wisata di suatu daerah agar dapat menarik minat wisatawan lokal maupun asing. Penelitian ini membahas mengenai strategi pariwisata Jepang melalui sistem green tourism, khususnya di kawasan wisata Hokkaido yang melibatkan wisatawan sepeda. Penelitian ini menggunakan metode deskripsi analisis dengan tinjauan pustaka sebagai sumber. Hasil dari penelitian ini menunjukkan bahwa kawasan wisata yang memiliki sistem green tourism, seperti alam, pegunungan, taman nasional, serta atraksi wisata budaya lokal yang baik dapat meningkatkan minat wisatawan sepeda berkunjung ke Hokkaido. Hal ini juga didukung dengan fasilitas, infrastruktur, dan informasi destinasi wisata.

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ABSTRACTTourism industry has high impact for economic in Japan. Support from local government, public, tourism organization is very important in order to promote tourism destination to get attention of local and foreign tourist. This study will describe about Japanese tourism strategy through green tourism system, especially in tourism area in Hokkaido which involves bicycle tourist. This study using description analysis method supported by desktop research from some sources. The result of this study indicate that tourism area that has green tourism system, such as nature, mountain, national garden and local culture attraction can increase bicycle tourist interest to visit Hokkaido. Those are supported by facilities, infrastructure, and tourism destination information."