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"Indonesia merupakan salah satu negara yang memiliki hutan terbesar di dunia. Oleh karena itu, negara ini diandalkan sebagai salah satu paru-paru dunia. Namun, sikap konsumtif penduduk Indonesia menjadi salah satu pemicu bertambahnya penggunaan kertas yang tanpa mereka sadari hal tersebut menyebabkan Indonesia mengalami deforestasi hutan yang menyedihkan.Pada makalah ini, penulis bertujuan untuk meningkatkan awareness para pegawai PT. Telekomunikasi Indonesia (Telkom) akan pentingnya penggunaan kertas secara efisien. Hal ini dilaksanakan melalui program kampanye yang telah disusun secara strategis dan diharapkan dapat dengan efektif membangun kesadaran para pegawai Telkom untuk mengurangi penggunaan kertas.Perubahan budaya bisnis paperless ini diharapkan juga dapat berpengaruh besar tidak hanya bagi para pegawai di dalamnya, namun juga bagi lingkungan sekitar perusahaan. Pelaksanaan kampanye ini sekaligus juga bertujuan untuk meningkatkan reputasi Telkom sebagai perusahaan yang ramah lingkungan. Komponen yang mendukung pelaksanaan kampanye yaitu anak perusahaan sebagai sponsor kampanye, media, manajemen informasi, serta keterlibatan publik internal perusahaan.

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To this day, Indonesia's forests are one of the largest in the world. Thus, Indonesia is relied on as a part of the world's lungs. However, the consumptive nature of most Indonesian becomes one of the trigger for increasing demand for paper production, which leads to deforestation in Indonesia.

The purpose of this study is to increasing awareness of PT Telekomunikasi Indonesia (PT Telkom)'s employees regarding the importance of efficiency in the use of paper, which is done by application of strategic campaign programs in hopes of budding awareness of PT Telkom's employees in decreasing the use of paper.

The change in this particular organization's culture is expected to have a significant impact not only for PT Telkom's employees, but also for communities around this organization. This campaign is also expected to increase PT Telkom's reputation as an eco-friendly conpany. Subsidiary companies of PT Telkom will be a supporting component of this campaign as campaign contributors, media, information management system, also the involvement of company's internal public."

"Penelitian ini mempelajari pengunaan situs web dan hyperlink oleh gerakan lingkungan Indonesia sebagai komunikasi massa-diri yang dipandang sebagai mekanisme kekuasaan gerakan sosial dalam masyarakat jaringan. Dengan mempergunakan pendekatan campuran menghubungkan analisis jaringan hyperlink dan analisis pembingkaian, ditemukan bahwa komunikasi diri-massa gerakan sosial melalui situs web dan hyperlink menjadi mekanisme kekuasaan dalam jaringan gerakan sosial sendiri, gerakan sosial akan mempergunakan bingkai ketidakadilan untuk mengonstruksi realitas sosial karena bertujuan membangkitkan kemarahan masyarakat namun cenderung kurang mempergunakan bingkai agensi sehingga tidak dapat membangkitkan harapan, identitas gerakan sosial cenderung menjadi identitas resistensi sehingga berhadaphadapan dengan identitas melegitimasi namun tidak menjadi komunitas tertutup dalam masyarakat.

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This research study the uses of websites and hyperlink by Indonesian environmental movement as mass-self communication as mechanism of power in the network society. Using hyperlink network analysis and framing analysis, this research found that: environmental movements used websites and hyperlink as mechanisms of power in the networks of environmental movements; environmental movements used the injustice frame to raise public anger, but are less using the agency frame so public hope is not raised, environmental movements identity tend to be resistance identity which is conflicting with legitimizing identity but environmental movements did not become a closed community within the society."

"For business and investors, there's no doubt about it... The smart money is going green... and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that socially responsible organizations aren't just doing the right thing for the environment, they are also paying off financially, making their investors money and increasing the bottom line. "Investing in a Sustainable World" reveals the most powerful global mega-trends- from the ongoing focus on emerging markets to natural resource depletion- which are transforming the very basis on which companies will compete, and offers an approach to sustainability-enhancing investing beneficial to both investors and companies. Revolutionary and backed by undeniable statistics, this book shows the clear link between sustainability initiatives and clear-cut profitability."

"The Routledge Handbook of Gender and Environment gathers together state-of-the-art theoretical reflections and empirical research from leading researchers and practitioners working in this transdisciplinary and transnational academic field. Over the course of the book, these contributors provide critical analyses of the gender dimensions of a wide range of timely and challenging topics, from sustainable development and climate change politics, to queer ecology and interspecies ethics in the so-called Anthropocene."

"According to Dr. Larry Malerba, modern medicine has perfected the short-term technical repair of the physical body at the expense of the long-term psychological and spiritual well-being of the whole person. In Green Medicine he examines this issue and provides a realistic blueprint for wellness and a valuable guide for those seeking deeper and more lasting healing. Written in an accessible style, the book draws on a rich range of fields—physics, philosophy, Jungian thought, shamanism, alchemy, Eastern thought, Western esotericism, sustainability, orthodox medicine—to create a green medical paradigm that represents a powerful integrative medical perspective.Dr. Malerba interweaves case histories from his own practice with innovative concepts from alternative and Western medicine in order to address a number of crucial questions:• What are the personal and environmental costs to the overuse of pharmaceutical drugs?• Is conventional medicine as scientific as it claims to be?• How can conventional doctors and alternative healers begin to work together?• How can individuals transform medicine and become participants in their own healthcare?Green Medicine offers a practical and philosophical basis for building a viable green alternative that draws on the inherent unity of body, heart, mind, soul, and nature."