Hasil Pencarian  ::  Simpan CSV :: Kembali

"Instagram merupakan salah satu media utama bagi mahasiswa Gen Z untuk mengekspresikan dirinya. Uniknya, fenomena memiliki akun kedua (second account) muncul sebagai ruang berekspresi yang lebih bebas dibandingkan akun utama. Bagi individu dengan disregulasi emosi yang tinggi, akun kedua sering dimanfaatkan sebagai ruang melampiaskan atau mengelola emosi negatif. Mengingat mahasiswa Gen Z berada dalam fase perkembangan diri yang penuh dinamika emosi, penting untuk memahami peran disregulasi emosi dalam online self-presentation. Studi ini menggunakan pendekatan kuantitatif dengan metode regresi linear sederhana untuk melihat peran disregulasi emosi terhadap tiga dimensi online self-presentation, yaitu adaptable self, authentic self, dan freedom of self online. Partisipan merupakan 279 mahasiswa Gen Z yang memiliki setidaknya dua akun Instagram, dengan akun kedua digunakan sebagai ruang untuk berekspresi lebih bebas atau mencurahkan emosi. Hasil penelitian menunjukkan bahwa disregulasi emosi berperan signifikan dalam memprediksi perilaku online self-presentation. Lebih spesifik, individu dengan disregulasi emosi tinggi cenderung menunjukkan persona yang berbeda antar akun (β = 0,351), merasa lebih bebas mengekspresikan diri (β = 0,373), namun cenderung kurang autentik (β = -0,280). Temuan ini menyoroti pentingnya kesadaran akan pengelolaan emosi di ruang digital.

---

Instagram is one of the primary platforms used by Gen Z college students for self-expression. Interestingly, the phenomenon of having a second Instagram account has emerged as a space for more open expression compared to the main account. For individuals with high levels of emotional dysregulation, this second account is often used as an outlet to vent or manage negative emotions. Given that Gen Z students are in a developmental phase marked by emotional dynamics and self-exploration, it is important to understand the role of emotional dysregulation in online self-presentation. This study employed a quantitative approach using simple linear regression to examine the role of emotional dysregulation in predicting three dimensions of online self-presentation: adaptable self, authentic self, and freedom of self online. The participants consisted of 279 Gen Z college students who had at least two Instagram accounts, with the second account used specifically as a space for freer self-expression or emotional release. The findings revealed that emotional dysregulation significantly predicted online self-presentation. Specifically, individuals with higher emotional dysregulation tended to display differing personas across accounts (β = 0.351), feel freer in expressing themselves (β = 0.373), but were less authentic (β = -0.280). These results highlight the importance of emotional regulation awareness in digital spaces."

"Sikap berperan dalam membentuk kecenderungan perilaku, termasuk kecenderungan untuk menolak atau membenarkan perundungan. Penelitian ini bertujuan untuk menguji hubungan antara fondasi moral dan sikap terhadap perundungan pada mahasiswa Generasi Z Indonesia. Partisipan penelitian berjumlah 218 dengan 69,7% mahasiswi. Alat ukur yang digunakan adalah Moral Foundations Questionnaire 2 (MFQ-2) dan Attitude toward Bullying (ATB). Hasil uji korelasi menunjukkan hubungan signifikan dan positif antara fondasi moral dengan sikap terhadap perundungan (r = 0,195, p = 0,004). Fondasi Care atau kepedulian (r = 0,357, p < 0,001) dan proposionality (r = 0,192, p = 0,004) memiliki hubungan yang signifikan dan positif dengan sikap terhadap perundungan. Nilai tersebut memiliki arti bahwa semakin tinggi nilai fondasi moral seseorang, maka semakin tidak setuju mahasiswa terhadap perundungan.

---

Attitudes play a role in shaping behavioral tendencies, including the tendency to reject or justify bullying. This study aims to examine the relationship between moral foundations and attitudes toward bullying among Generation Z university students in Indonesia. A total of 218 students participated in this study, with 69.7% being female. The instruments used were the Moral Foundations Questionnaire 2 (MFQ-2) and the Attitude Toward Bullying (ATB) scale. Correlation analysis revealed a significant positive relationship between moral foundations and attitudes toward bullying (r = 0.195, p = 0.004), indicating that higher moral foundation scores are associated with greater disapproval of bullying. Specifically, the Care foundation (r = 0.357, p < 0.001) and the Proportionality foundation (r = 0.192, p = 0.004) showed significant positive correlations with attitudes toward bullying."

"Sektor properti merupakan industri yang dinamis dan kompetitif dalam perekonomian global. Gen Z yang lahir antara 1997 hingga 2012, kerap terabaikan dibandingkan generasi milenial, meskipun berpotensi besar sebagai pasar properti. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap perilaku konsumen Gen Z dalam minat beli properti melalui studi kasus Ambar Property. Menggunakan metode campuran (mix method), dengan pendekatan kuantitatif melalui kuesioner dan kualitatif melalui wawancara dengan ahli pemasaran dari Ambar Property. Analisis kuantitatif dilakukan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil hipotesis menunjukan bahwa pemasaran digital tidak berpengaruh signifikan terhadap minat beli Gen Z pada properti. Namun, pemasaran digital berpengaruh signifikan untuk perilaku konsumen Gen Z untuk produk properti serta perilaku konsumen berpengaruh signifikan terhadap minat beli properti Gen Z. Pemasaran digital properti perlu menghadirkan konten autentik, interaktif, dan dipersonalisasi menyesuaikan kelengkapan informasi, dan menghadirkan Call to Action (CTA) dengan fokus pada pengalaman yang mulus melalui perangkat seluler. Nilai kuantitatif menunjukan discriminant validity dan nilai Average Variance Extracted (AVE) variabel minat beli belum memenuhi syarat, maka indikator suatu variabel masih sangat berkorelasi dengan variabel lain, sehingga kemungkinan ada tumpang tindih konsep antar variabel.

---

The property sector is a dynamic and competitive industry in the global economy. Gen Z, born between 1997 and 2012, is often overlooked compared to the millennial generation, despite its huge potential as a property market. This study aims to analyze the influence of digital marketing on Gen Z consumer behavior in property purchase interest through a case study of Ambar Property. Using a mixed method, with a quantitative approach through questionnaires and qualitative through interviews with marketing experts from Ambar Property. Quantitative analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The hypothesis results show that digital marketing has no significant effect on Gen Z's purchase intention on property. However, digital marketing has a significant effect on Gen Z consumer behavior for property products and consumer behavior has a significant effect on Gen Z property purchase intention. Property digital marketing needs to present authentic, interactive, and personalized content according to the completeness of information, and present Call to Action (CTA) with a focus on a seamless experience through mobile devices. The quantitative value shows discriminant validity, and the Average Variance Extracted (AVE) value of the purchase interest variable has not met the requirements, so the indicators of a variable are still highly correlated with other variables, so there may be overlapping concepts between variables."