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Abstrak :
ABSTRAK
Promosi tanpa disadari membentuk pola pemilihan makanan dimana banyak diantaranya tidak sehat. Studi ini melihat promosi makanan, penerimaan strategi promosi makanan, dan kebiasaan makan penyedia makanan rumah tangga berpendidikan tinggi di Jakarta, mengingat mereka lebih terpapar promosi makanan. Menganalisis data dari International Study of the Families and Food Survey 2014 oleh Deakin University, dilengkapi dengan wawancara mendalam 16 informan yang memiliki kemiripan demografis. Hasil menunjukkan promosi makanan bukan faktor utama mempengaruhi kebiasaan makan. Dikarenakan daya tarik promosi hanya pada hal yang diperlukan; faktor lain seperti kesehatan, pilihan keluarga, lingkungan kerja, dan delivery makanan juga menjadi perimbangan dalam memilih makanan

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ABSTRACT
Food marketing shaped food preferences provides unhealthy food. This study aimed to assess food marketing exposure, approval, and food practices among highly-educated household food providers in Jakarta, as they were more exposed by integrated food marketing. This study analyzed International Study of the Families and Food Survey 2014 by Deakin University, complemented with in-depth interview among 16 demographically similar informants. This study showed that food marketing exposure was less associated with food practices, due to the lure of promotion only on necessary things; other factors such health, family preference, working environment, and advance delivery technology were among the considerations

Abstrak :
[ABSTRAK
Perubahan pada lingkungan makanan dapat mempengaruhi pola makan hingga meningkatkan resiko obesitas. Penelitian ini bertujuan mengeksplor lingkungan makanan (paparan promosi makanan dan pemilihan tempat belanja) dalam kaitannya perubahan pola makan perempuan dewasa di area kumuh perkotaan. Studi cross-sectional pada 200 perempuan usia 19-50 tahun telah dilakukan di Kelurahan Kampung Melayu. Pola makan di evaluasi dengan Analisis Cluster dan Analisis Factor. Studi ini menunjukkan bahwa pola makan perempuan dewasa di area kumuh perkotaan tidak berasodiasi dengan promosi makanan (durasi menonton TV dan frekuensi melihat penawaran spesial), melainkan berasosiasi dengan pemilihan tempat belanja

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ABSTRACT
Food environmental approach to the obesity in urban slum area is important as the changes to food environment influence the dietary pattern. This study aimed to examine the association of food marketing exposure and food store choice toward dietary pattern among urban slum women. A cross-sectional study with 200 women (aged 19-50 years) was conducted in Kampung Melayu village. Dietary pattern was analyzed by Cluster and Principal Component Analysis. This results show that food store choice, instead of food marketing exposure (TV viewing and frequency of seeing special offer), contributed to certain dietary pattern of urban slum women;Food environmental approach to the obesity in urban slum area is important as the changes to food environment influence the dietary pattern. This study aimed to examine the association of food marketing exposure and food store choice toward dietary pattern among urban slum women. A cross-sectional study with 200 women (aged 19-50 years) was conducted in Kampung Melayu village. Dietary pattern was analyzed by Cluster and Principal Component Analysis. This results show that food store choice, instead of food marketing exposure (TV viewing and frequency of seeing special offer), contributed to certain dietary pattern of urban slum women;Food environmental approach to the obesity in urban slum area is important as the changes to food environment influence the dietary pattern. This study aimed to examine the association of food marketing exposure and food store choice toward dietary pattern among urban slum women. A cross-sectional study with 200 women (aged 19-50 years) was conducted in Kampung Melayu village. Dietary pattern was analyzed by Cluster and Principal Component Analysis. This results show that food store choice, instead of food marketing exposure (TV viewing and frequency of seeing special offer), contributed to certain dietary pattern of urban slum women, Food environmental approach to the obesity in urban slum area is important as the changes to food environment influence the dietary pattern. This study aimed to examine the association of food marketing exposure and food store choice toward dietary pattern among urban slum women. A cross-sectional study with 200 women (aged 19-50 years) was conducted in Kampung Melayu village. Dietary pattern was analyzed by Cluster and Principal Component Analysis. This results show that food store choice, instead of food marketing exposure (TV viewing and frequency of seeing special offer), contributed to certain dietary pattern of urban slum women]

Abstrak :
ABSTRAK
Indonesia sebagai salah satu negara berkembang menghadapi isu yang sama di kalangan anak pra-sekolah, yaitu terdapat peningkatan prevalensi obesitas yang memiliki kaitan dengan iklan makanan. Penelitian ini bertujuan untuk menilai hubungan antara keterpaparan iklan makanan dan pemilihan makanan di rumah untuk anak di Jakarta Pusat. Studi potong lintang dan melibatkan 240 pengasuh dilakukan di pusat pendidikan anak usia dini PAUD . Kuisioner terstruktur dan food frequency questionnaire FFQ digunakan untuk menilai keterpaparan iklan makanan dan konsumsi makanan yang dilakukan oleh enumerator yang telah dilatih. Binary logistic digunakan dengan tingkat kepercayaan 0.05. Sekitar 80 dari responden adalah ibu, kurang dari 15 memiliki pendidikan tinggi, 82 dari mereka tidak bekerja dan 42 tinggal dalam keluarga besar. Kurang dari 80 responden pernah terpapar iklan makanan dari media. Makanan yang paling banyak dipilih adalah produk susu 85 dan diikuti oleh sereal 75.8 serta gula dan konfeksioneri 60 dalam sebulan terakhir. Terdapat hubungan yang bermakna antara keterpaparan iklan makanan dengan pemilihan produk gula konfeksioneri p

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ABSTRACT
Indonesia as one of developing country faces the same issue of obesity among pre school children. There was increasing of obesity prevalence, which the food marketing has the role in it. The study aims to assess the association between food marketing exposure and home food selection for children in Central Jakarta. Cross sectional study with 240 caregivers rsquo was carried out through early childhood education centers in Central Jakarta. Structured questionnaire and food frequency questionnaire FFQ was used to assess food marketing exposure and dietary consumption by trained enumerator. Binary logistic was used with significant level 0.05. Approximately 80 of the respondents were mothers, less than 15 had high education, 82 were non working and 42 lived in extended family. Less than 80 of the respondents ever exposed to the media food marketing. The most selected food was milk products 85 and followed by cereal 75.8 and sugar confectionery 60 on monthly basis. There was significant association between food marketing exposure and the selection of sugar confectionery products p