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Hasil Pencarian

Ditemukan 10 dokumen yang sesuai dengan query
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Gay, Peter
London: Weidenfeld and Nicholson, 1966-1969
190 GAY e II
Buku Teks  Universitas Indonesia Library
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Horkheimer, Max
Yogyakarta : IRCiSoD, 2002
193 HOR dt
Buku Teks  Universitas Indonesia Library
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Dalai Lama, 1935-
Abstrak :
Explains the Buddha's teaching of interdependence and karma, guiding readers through a process that enables them to understand how their present actions influence their future experience. This title encourages us to broaden our outlook and achieve a profound shift in our personal values. It offers us the tools to deal with the negative emotions. Finally, he rewards us with six focal practices called the six perfections - generosity, morality, patience, effort, concentration and wisdom - to help us move forward in our journey from self-centredness to enlightenment.
London: Rider, 2010
294.344 DAL b
Buku Teks  Universitas Indonesia Library
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Krieger, Leonard.
New York: W. W. Norton, 1970
914.03 KRI k
Buku Teks  Universitas Indonesia Library
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Rifatul Istianah
Abstrak :

Tesis ini menjelaskan pengaruh kualitas media sosial terhadap public engagement serta pengaruh keduanya terhadap organization public relationship (OPR). Penelitian ini merupakan penelitian kuantitatif dengan responden followers dari media sosial Badan Pengkajian dan Penerapan Teknologi yang berjumlah 400 orang, dari tiga platform media sosial yaitu Instagram, Twitter dan Facebook. Metode analisis data dilakukan dengan analisis statistik deskriptif dan analisis jalur (path analysis) untuk membuktikan hipotesa dalam penelitian ini. Hasil penelitian menunjukkan bahwa kualitas media sosial memiliki pengaruh terhadap public engagement dan keduanya juga memiliki pengaruh terhadap OPR. Penelitian ini menunjukkan bahwa dimensi yang paling dominan dari kualitas media sosial yang berpengaruh terhadap pembentukan public engagement adalah kemudahan akses dan informasi yang bermanfaat. Sementara dimensi yang paling dominan dari public engagement dalam membentuk OPR adalah dimensi konsumsi. Selain itu meskipun baik kualitas media sosial dan public engagement sama-sama memiliki pengaruh terhadap OPR, ternyata dalam penelitian ini pengaruh langsung kualitas media sosial terhadap OPR lebih besar dibanding pengaruh tidak langsung melalui public engagement.


This research explains the influence of social media quality on public engagement and their influence on organization public relations (OPR). This research is a quantitative study towards followers of The Agency for The Assessment and Application of Technology`s social media, amounting to 400 respondents. Descriptive statistical analysis and path analysis were chosen as method of data analysis to prove the hypothesis in this study. The results show that the quality of social media has an influence on public engagement and both also have an influence on OPR. This study shows that the most dominant dimension of the quality of social media affecting public engagement is the ease of access and useful information. While the most dominant dimension of public engagement in forming OPR is consump dimension. In addition, although both the quality of social media and public enagagement have influence on OPR, it turns out that the direct influence of the quality of social media on OPR is greater than the indirect influence through public engagement.

2019
T53343
UI - Tesis Membership  Universitas Indonesia Library
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cover
Abstrak :
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Switzerland: Springer Cham, 2020
e20535190
eBooks  Universitas Indonesia Library
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Gilbert, Elizabeth
Abstrak :
Spanning much of the eighteenth and nineteenth centuries, the novel follows the fortunes of the extraordinary Whittaker family as led by the enterprising Henry Whittaker--a poor-born Englishman who makes a great fortune in the South American quinine trade, eventually becoming the richest man in Philadelphia". -- Provided by publisher.
New York: Viking, 2013
813 GIL s
Buku Teks  Universitas Indonesia Library
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Stone, Bailey
Cambridge, UK: Cambridge University Press, 1994
944.04 STO g
Buku Teks  Universitas Indonesia Library
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Knox-Shaw, Peter
Abstrak :
It is now widely understood that Jane Austen's writing and thought were derived directly from her late eighteenth-century childhood, but astonishingly, this is the first study of the influence of the Enlightenment on Jane Austen. Drawing out the Enlightenment principles and ideas which lie behind much of Austen's writing, Peter Knox-Shaw presents a new perspective on the study of Austen's novels.
Cambridge, UK: Cambridge University Press, 2009
e20385284
eBooks  Universitas Indonesia Library