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"ABSTRAKPenelitian ini bertujuan untuk melihat apakah nilai altruistik ( environmental concern ) dan nilai egoistik ( Health concern ) yang dimiliki oleh konsumen berpengaruh terhadap attitudes dan purchase intentions pada produk-produk makanan dan minuman yang menggunakan kemasan eco-friendly. Penelitian ini menggunakan pendekatan kuantitatif untuk melakukan analisisnya hal dilakukan untuk mengukur seberapa besar pengaruh nilai altruistik dan nilai egoistik terhadap attitudes dan purchase intentions konsumen. Data yang diperoleh didapatkan dari 265 responden dari beberapa wilayah Indonesia. Dalam pengolahan data penelitian ini menggunakan Structural Equation Modeling (SEM) dengan AMOS 26. Hasil penelitian ini menunjukan jika nilai altruistik sangat mempengaruhi attitude dan purchase intentions konsumen, yang berarti ketika konsumen sangat peduli dengan lingkungannya maka attitude dan purchase intentions terhadap produk makanan dan minuman dengan kemasan eco-friendly akan positif atau semakin memiliki niat untuk membeli dan menggunakan produk makanan dan minuman dengan kemasan yang ramah lingkungan.

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ABSTRACT

This study aimed to see whether the altruistic value (environmental concern) and the egoistic value (health concern) contributed by consumers to attitudes and purchase intentions on food and beverage products that use environmentally friendly packaging. This study uses a quantitative approach to carry out an analysis of the things carried out to measure the value of altruistic valuations and self-centered values of consumer attitudes and purchase intentions. Data obtained were obtained from 265 respondents from several regions in Indonesia. In processing this research data using Structural Equation Modeling (SEM) with AMOS 26. The results of this study indicate altruistic value greatly af ects the attitudes and intentions of consumer purchases, which refers to the compilation of consumers very concerned with their environment, the attitudes and purchase intentions towards food and beverage products with Environmentally friendly packaging will be positive or purchase intention to buy and use food and beverage products with environmentally friendly packaging."

"Pengelolaan peternakan sapi perah yang buruk merupakan faktor utama penurunan kualitas kesehatan manusia, hewan dan lingkungan. Upaya untuk menangani masalah tersebut dapat dilakukan dengan pendekatan ecohealth dalam pengelolaan peternakan. Penelitian ini bertujuan untuk mengevaluasi penerapan pendekatan ecohealth dalam pengelolaan peternakan sapi perah dan menyelidiki hubungan antara karakteristik peternak dengan pengelolaan peternakan sapi perah di Kecamatan Pangalengan. Sebanyak 230 peternak dipilih melalui cluster random sampling. Evaluasi pengelolaan dilakukan dengan mengkompositkan komponen pengelolaan sesuai dengan pendekatan ecohealth dalam pedoman penilaian, yang selanjutnya digunakan untuk mengetahui jumlah peternak yang telah menerapkan pendekatan ecohealth dalam pengelolaan peternakannnya. Komponen yang dievaluasi meliputi pembibitan, pemberian pakan, pemerahan, penanganan susu sapi, pengolahan limbah, perkandangan, sanitasi lingkungan, penanganan dan pencegahan penyakit. Regresi logistik digunakan untuk mengetahui pengaruh hubungan masing-masing variabel karakteristik peternak dengan variabel pengelolaan peternakan sapi perah secara simultan. Karakteristik peternak meliputi usia, luas peternakan, lama beternak, tingkat pendidikan, pengetahuan, jumlah tanggungan, pemilikan ternak, motif beternak, lama tinggal dan tingkat pendapatan. Sebanyak 34 orang (14,8%) dari 230 peternak sapi perah di Kecamatan Pangalengan telah menerapkan pendekatan ecohealth dalam pengelolaan peternakannya. Karakteristik peternak yang berhubungan dengan pengelolaan peternakan adalah semakin besar luas peternakan (Odds ratio=1,005), pemilikan ternak (Odds ratio=1,236), pengetahuan (Odds ratio=1,239) dan jumlah tanggungan (Odds ratio=1,798) maka peluang untuk menerapkan pendekatan ecohealth dalam pengelolaan peternakan sapi perahnya lebih besar. Penelitian lebih lanjut perlu dilakukan dalam menentukan strategi penerapan ecohealth dalam pengelolaan peternakan yang dapat meningkatkan kualitas kesehatan manusia, hewan dan lingkungan.

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Bad management of dairy farm was the main factor reduction in the quality of human, animals and enviromnent health. Efforts to resolve these problem can be done with the ecohealth approach in farm management. This research to evaluate the current dairy farm management base on ecohealth approaches and investigate the relationship between farmer`s characteristics with dairy farm management practices in Pangalengan Subdistrict. A total of 230 farmers were chosen through cluster ramdom sampling. Management evaluated conducted by combine management component with ecohealth approach in assessment guidelines, which are then used to determine the number of farmers who have applied ecohealth approach in dairy farm management. Component that were evaluated as includes livestock breeding; milking practice and hygiene; postproduction milk handling; nutrition and feeding; waste management and the environment; the cowshed-care, equipment and resources; cowshed cleaning; disease prevention and control. Logistic regression used to determine the effect of each relationship variables farmer`s characteristics with variable dairy farm management simultaneously. Farmers chracteristic include age, extensive dairy farm, experience dependents, level of education, knowledge, number of dependents, ownership of dairy farm, motive, long settled and level income. A number of 34 person (14,8%) from 230 farmer in Pangalengan Subdistrict has applied ecohealth approach in his dairy farm. Characteristic of farmer which are related with dairy farm management, greater of size dairy farm (Odds ratio=1,005), ownership of dairy farm (Odds ratio=1,236), knowledge (Odds ratio=1,239), and the number of dependents (Odds ratio=1,798), the opportunities for applying the ecohealth approach in the management of dairy farms larger. Further research needs to be strategy for applied ecohealth approach in dairy farm management that can improve the quality of human, animal and health."

"[ABSTRAKKeberlanjutan usaha peternakan sapi perah dapat dicapai jika adanya manajemen pengelolaan ternak yang baik dengan menerapkan pendekatan Ecohealth Penelitian dilaksanakan di peternakan sapi perah Pangalengan Jawa Barat Indonesia Penelitian ini bertujuan untuk mengevaluasi kondisi aktivitas pengelolaan ternak sapi perah dan menganalisis hubungan aktivitas pengelolaan ternak sapi perah pada kesehatan lingkungan manusia dan hewan di Pangalengan melalui pendekatan Ecohealth Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif metode pengumpulan data berupa kuesioner dan observasi lapangan sedangkan metode analisis data menggunakan analisis perbandingan dengan menggunakan pendekatan Ecohealth dan Indeks Pencemaran IP Aktivitas peternakan dengan pendekatan Ecohealth belum sepenuhnya diterapkan pada usaha pengelolaan ternak sapi perah di Kecamatan Pangalengan Kondisi lingkungan khususnya kualitas air sungai sebelum dialiri oleh air limbah peternakan sapi perah berada pada kriteria tercemar ringan dengan nilai Indeks Pencemaran 4 95 1 0 Pij 5 0 namum setelah dialiri oleh air limbah peternakan berubah menjadi tercemar berat dengan nilai Indeks Pencemaran 10 39 Pij 10 Semakin tinggi pengetahuan peternak tentang aktivitas sanitasi lingkungan peternakan pemerahan dan manajemen limbah peternakan dengan pendekatan Ecohealth maka peluang peternak untuk terkena penyakit diare atau ISPA akan lebih kecil dibanding peternak yang memiliki pengetahuan yang lebih rendah Semakin tinggi pengetahuan peternak tentang aktivitas pemeliharaan sapi perah dan manajemen pemerahan dengan pendekatan Ecohealth maka peluang peternak memiliki sapi dengan penyakit mastitis akan lebih kecil dibanding peternak yang memiliki pengetahuan yang lebih rendah.

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ABSTRACTThe dairy farm sustainability can be achieved if the presence of good management of dairy farm by through Ecohealth approach The research was conducted on a dairy farm in Pangalengan West Java Indonesia This research aims to evaluate dairy farm management and to analyze the association of dairy farm activity and management to environmental human and animal health through Ecohealth approach in Pangalengan The methodology of the study was quantitative where two populations in this study consisted of farmers and dairy cow waste populations where the methodology of data analysis using comparative analysis using Ecohealth approach and Pollution Index The dairy farm activity and management through Ecohealth approach has not been fully applied in Pangalengan The environmental conditions dairy farm waste affected the quality of Cisangkuy river from lightly polluted status with the pollution index of 4 95 1 0 Pij 5 0 turned into heavily polluted status with the pollution index of 10 39 Pij 10 The higher the farmers knowledge about environmental sanitation activities of the farm milking and livestock waste management with the opportunity breeder Ecohealth approach to diarrheal diseases or ISPA will be smaller than the farmers who have less knowledge The higher the farmers knowledge about maintenance activities dairy cows and milking management with the opportunity breeder Ecohealth approach has mastitis cows with the disease will be smaller than the farmers who have less knowledge , ABSTRACT The dairy farm sustainability can be achieved if the presence of good management of dairy farm by through Ecohealth approach The research was conducted on a dairy farm in Pangalengan West Java Indonesia This research aims to evaluate dairy farm management and to analyze the association of dairy farm activity and management to environmental human and animal health through Ecohealth approach in Pangalengan The methodology of the study was quantitative where two populations in this study consisted of farmers and dairy cow waste populations where the methodology of data analysis using comparative analysis using Ecohealth approach and Pollution Index The dairy farm activity and management through Ecohealth approach has not been fully applied in Pangalengan The environmental conditions dairy farm waste affected the quality of Cisangkuy river from lightly polluted status with the pollution index of 4 95 1 0 Pij 5 0 turned into heavily polluted status with the pollution index of 10 39 Pij 10 The higher the farmers knowledge about environmental sanitation activities of the farm milking and livestock waste management with the opportunity breeder Ecohealth approach to diarrheal diseases or ISPA will be smaller than the farmers who have less knowledge The higher the farmers knowledge about maintenance activities dairy cows and milking management with the opportunity breeder Ecohealth approach has mastitis cows with the disease will be smaller than the farmers who have less knowledge ]"