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Abstrak :
During the last decade, people in the world realize the necessity of environment conservation. The increase of forest resource sustainable protection due to devastated of natural disaster and human health. The rapid escalating of significance environment conservation in the world meddles in economic issue. People's lifestyle changes into green consumerism, which makes them to use environmentally product especially for wood. For example, international market appeal boycott for tropical timber. Ecolabelling certification for wood product get primary priority in their consuming style. Consumer preference is become serious threat to wood base company, which is not environmentally friendly. This is also given such a pressure to the government. The research use correlation method to evaluate the influence of ecolabelling certification to competitiveness of Indonesia wood product in international market and also to know the motivation of the company to get ecolabelling certification. The variables of the research are bargaining power of supply, bargaining power of demand, market equilibrium of wood product and business stability. Ecolabelling is a label, which is marked on the wood product so the consumer could know that the product is process from the forest, which is sustainable managed. The purpose of ecolabelling for consumers and supplier so they can define the product they used and sell. Ecolabelling is also a strategy for a company to get incentives such as premium price and market access. Ecolabelling is also a standard for the company if they want to compete in larger market. The result of this research is ecolabelling certification give significant influence for bargaining power of demand so the company could compete with other company from another country. Supply of ecolabelling certification product is to fulfill international market demand. It is not necessary to achieve ecolabelling certification for local & region market. Ecolabelling product competition is high in international market due to most company in develop country such as USA and Europe has this program before. Ecolabelling become a standard to enter and get access to their market and make a non-tariff barrier for company from developing country to compete in their market. Since only a few forest product company in Indonesia has ecolabelling certification but the effort to get the certification is one of company contribution to be included in sustainability of our forest. The effort is also to keep continuity of wood supply so they can get long-term benefit and competitiveness in larger market.

Abstrak :
Perkembangan ekonomi dan industri melaju tanpa adanya rencana yang berkelanjutan, hingga pola konsumsi dan produksi manusia saat ini membahayakan lingkungan dan sumber daya alam. Menjawab pada permasalahan ini, berbagai bentuk pendekatan lahir dan salah satu diantaranya adalah life cycle approach yakni. Penggunaan life cycle approach sangat populer di negara-negara anggota Uni Eropa, sehinga perkembangan konsep, instrumen dan program dari life cycle approach sangat pesat. Penerapan pendekatan ini menunjukkan hasil yang nyata dalam pengurang emisi dan penggunaan sumber daya alam. Untuk mengatasi permasalahan lingkungan, pendekatan command-and-control tidak lagi cukup hingga digunakan penaatan sukarela. Berkaitan dengan penerapan life cycle approach, program penaatan sukarela di Uni Eropa menggunakan Life Cycle Assessment yang merupakan instrumen atau metode dengan kerangka holistik yang berfungsi untuk mendeteksi potensi-potensi dampak lingkungan atas emisi yang dikeluarkan suatu produk sepanjang tahapan pada siklus hidupnya. Penggunaan Life Cycle Assessment dikenal dalam pembentukan kriteria produk untuk suatu skema ekolabel. Di Indonesia, kriteria produk dari program ekolabel belum menggunakan Life Cycle Assessment tetapi Life Cycle Assessment itu sendiri sudah digunakan oleh berbagai perusahaan di Indonesia. Penggunaan Life Cycle Assessment sangat dimungkinkan di Indonesia apabila program ekolabel berkualitas dan iklim pasar di Indonesia sangat mendukung produk dengan logo ekolabel. ......The economic and industrial development grows without any sustainable plan, in which the current patterns of consumption and production have a devastating impact on the environment and natural sources. To address this matter, various forms of approaches was made and one of them is the life cycle approach. The use of life cycle approach is very popular in the European Union, where the concepts, tools, programmes of the life cycle approach are rapidly developing. To address environmental problems, voluntary compliance was made. In relation to the adoption of life cycle approach, a voluntary compliance program in the EU uses the Life Cycle Assessment which is a holistic method used to identify potential environmental impacts of a product through the emissions it produces throughout its life cycle. Use of Life Cycle Assessment in a ecolabel program is seen when forming the criteria of a product. In Indonesia, the forming of the criteria is not yet based on Life Cycle Assessments but instead many Life Cycle Assessments were conducted by various companies in Indonesia. The use of Life Cycle Assessment is possible in Indonesia if the ecolabel programme has quality and economic climate in Indonesia strongly supports ecolabelled products.