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Abstrak :
Skema piramida yang berkedok Multi-Level Marketing (MLM) telah menjadi isu yang signifikan seiring dengan berkembangnya teknologi dan inovasi bentuk usaha dalam industri penjualan langsung dan pemasaran jaringan. Dalam hal mengatur terkait direct selling, pemerintah Indonesia dengan kedaulatannya memiliki limitasi dalam mengeluarkan regulasi. Batasan-batasan tersebut salah satunya bersumber dari perjanjian multilateral ataupun bilateral yang mengikat Indonesia. Skripsi ini bertujuan untuk mengeksplorasi titik temu antara pengaturan direct selling di Indonesia dan perjanjian perdagangan internasional yang mengikatnya mengenai praktik pemasaran berjenjang (MLM) dan skema piramida. Fokusnya adalah pada bagaimana Indonesia mengatur MLM, dan sejauh mana peraturan tersebut sejalan atau berpotensi bertentangan dengan perjanjian perdagangan Free Trade Agreement (FTA) dan WTO. Penelitian ini menggali kerangka hukum dan regulasi yang ada yang melindungi konsumen dari potensi penipuan dalam skema piramida dan prevalensi skema piramida di MLM, serta menganalisis bagaimana perjanjian-perjanjian perdagangan internasional mempengaruhi dan berdampak pada kebijakan MLM di Indonesia. Skripsi ini juga membandingkan pendekatan Indonesia dengan negara-negara seperti Tiongkok, yang telah mengadopsi kebijakan berbeda terkait penjualan langsung dan MLM di bawah kerangka WTO. Penelitian ini memberikan pemahaman lebih dalam tentang upaya perlindungan konsumen dalam menghadapi skema piramida berkedok MLM dan menyoroti perlunya peningkatan kerja sama antara pihak berwenang, perusahaan MLM, dan konsumen dalam memitigasi risiko yang terkait dengan skema piramida. ......Pyramid schemes under the guise of Multi-Level Marketing (MLM) have become a significant issue along with the development of technology and innovation in business forms in the direct sales and network marketing industries. In terms of regulating direct selling, the Indonesian government with its sovereignty has limitations in issuing regulations. One of these limitations comes from multilateral or bilateral agreements that bind Indonesia. This thesis aims to explore the intersection between direct selling regulations in Indonesia and the international trade agreements that bind them regarding multi-level marketing (MLM) practices and pyramid schemes. The focus is on how Indonesia regulates MLM, and the extent to which these regulations are in line with or potentially conflict with the Free Trade Agreement (FTA) and WTO trade agreements. This research explores the existing legal and regulatory framework that protects consumers from potential fraud in pyramid schemes and the prevalence of pyramid schemes in MLM, as well as analyzing how international trade agreements influence and impact MLM policy in Indonesia. This thesis also compares Indonesia's approach with countries such as China, which have adopted different policies regarding direct sales and MLM under the WTO framework. This research provides a deeper understanding of consumer protection efforts in dealing with pyramid schemes under the guise of MLM and highlights the need for increased cooperation between authorities, MLM companies and consumers in mitigating the risks associated with pyramid schemes.

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Direct selling is booming. It?s no surprise when you consider the benefits of launching a direct selling business?low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone?and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, Be a Direct Selling Superstar, she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: ? Set goals ? Eliminate self-sabotaging behaviors ? Market their products and business opportunity effectively ? Communicate persuasively ? Build a committed network of sellers ? Be an influential leader ? Create a clear roadmap for others to follow ? Inspire and lead a wide range of personalities ? Maintain work-life balance ? Manage their time and their money wisely For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income?this inspiring master plan explains step by step how to achieve long-term success in direct selling.

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This text provides information on how to cold call successfully. It contains 100 ideas, scripts and examples for readers to try out.

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Penulisan skripsi ini terdorong dari adanya tiga rumusan masalah, yaitu 1. Apakah asuransi dapat dipasarkan melalui sistem Multi Level Marketing? 2. Bagaimana akibat hukum bagi pihak yang menjalankan asuransi dengan sistem Multi Level Marketing tanpa memiliki Surat Izin Usaha Penjualan Langsung SIUPL ? 3. Apakah pemasaran produk jasa asuransi dengan sistem 3inetwork merupakan pemasaran dengan sistem Multi Level Marketing dan bagaimana akibat hukumnya terhadap PT A.J. Central Asia Raya? Untuk menjawab ketiga rumusan masalah tersebut, maka penulis menggunakan metode penelitian kepustakaan atau yuridis normatif yang menggunakan bahan hukum primer, sekunder, dan tersier. Berdasarkan penelitian yang telah dilakukan, maka dapat ditarik kesimpulan bahwa pemasaran produk asuransi melalui direct selling secara multi level tidak diatur oleh Otoritas Jasa Keuangan OJK . Sehingga hal tersebut dapat dimungkinkan, sejauh tidak merupakan bentuk investasi ilegal. Kemudian, untuk melakukan penjualan langsung diperlukan suatu perizinan yang berbeda dari Kementerian Perdagangan. Oleh karena itu perizinan untuk melakukan usaha asuransi dan direct selling merupakan dua izin yang berbeda. Implementasinya terhadap produk asuransi 3iNetworks, tidak ditemukan indikasi bahwa usaha asuransi tersebut memenuhi syarat sebagai usaha penjualan langsung dan merupakan usaha asuransi yang memegang izin usaha dari OJK. Sebagai saran dari akhir penelitian ini, maka diperlukan harmonisasi peraturan diantara OJK dan Kementerian Perdagangan untuk menyesuaikan redaksional pasal mengenai pemasaran asuransi serta diperlukannya pengaturan terhadap pemasaran yang bersifat jaringan pada produk hukum yang bersifat mengatur oleh OJK.

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ABSTRACT
This thesis is motivated from three research questions, 1. Is the insurance can be marketed through multi level marketing system , 2. How is the law effect for the party who run insurance business with Multi Level Marketing system without having Direct Selling License SIUPL 3. Does 3inetwork run direct selling through multi level marketing system and how the legal effect towards PT AJ Central Asia Raya To answer those problems, the author uses the library research or normative juridical method using primary, secondary, and tertiary legal materials. According to the research, it can be concluded that the marketing of insurance products through direct selling in multi level is not regulated by the Financial Services Authority OJK . So it can be possible, insofar as it is not a illegal investment business form. Then, to conduct direct selling business, it is required a different permit from the Ministry of Commerce. Therefore, licensing for insurance and direct selling business have two different types of permit. Its implementation to the 3iNetworks insurance products, there is no indication that the insurance business is eligible as a direct selling business and they are an insurance business that holds a business license from OJK. As a suggestion from the end of this research, it is necessary to harmonize the regulation between OJK and the Ministry of Trade to adjust the regulation on insurance marketing as well as to regulate the insurance network marketing on legal products which shall be issued by OJK.

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Penelitian ini membahas mengenai penerapan layanan referensi menggunakan model bisnis penjualan langsung pada PT Konsultan Informasi Indonesia Instanid . Penelitian ini bertujuan untuk mendeskripsikan penerapanan layanan referensi menggunakan model bisnis penjualan langsung pada PT Konsultan Informasi Indonesia Instanid . Penerapan tersebut dipermudah dengan adopsi bisnis layanan referensi tersebut ke dalam Business Model Canvas. Penelitian ini adalah penelitian kualitatif dengan metode studi kasus. Hasil penelitian menunjukkan bahwa tantangan dari layanan referensi konvensional saat ini adalah dengan munculnya layanan referensi virtual yang lebih memudahkan pengguna dalam mengakses informasi. Layanan referensi Instanid adalah layanan yang dapat mengisi konsultasi sebagai inti bisnis dari model bisnis yang dilakukan oleh Instanid. Konsultasi virtual pada Instanid dapat mempermudah dalam menyebarluaskan informasi sehingga memudahkan pengguna untuk transfer pengetahuan.. Model bisnis layanan referensi Instanid dapat dideskripsikan secara singkat melalui sembilan kotak dalam Business Model Canvas.

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This study discusses the application of reference services using the direct sales business model in PT Konsultan Informasi Indonesia Instanid . This study aimed to describe the application of reference services using the direct sales business model in PT Konsultan Informasi Indonesia Instanid . The application is gotten easier with the adoption of the reference service businesses into the Business Model Canvas. This study is a qualitative research with case study method. The results showed that the challenges of conventional reference services today is the emergence of virtual reference service that is easier for users to access information. Instanid reference service is a service that can fill in the consultation as the core business of the business model that is performed by Instanid. Virtual Consultation on Instanid may be easier to disseminate information that allows users to transfer knowledge. Reference Instanid service business model can be described briefly through nine boxes in the Business Model Canvas.

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The 'party plan' model of direct selling introducing products through home parties, social gatherings, and fund raisers has been the route to financial freedom for millions. This inspiring, hands on manual, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and, Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In "Be a Party Plan Superstar", readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who's-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars! Simply by being the life of the party.