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Hasil Pencarian

Ditemukan 13 dokumen yang sesuai dengan query
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Fryar, Maridell
Lincolnwood, Illinois: National Textbook Co., 1979
808.53 FRY b
Buku Teks SO  Universitas Indonesia Library
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Kruger, Arthur N.
Metuchen: The Scarecrow Press, Inc., 1968
808.53 KRU c
Buku Teks SO  Universitas Indonesia Library
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Jacobson, Michael D.
London: Routledge, 1987
808.53 JAC p
Buku Teks SO  Universitas Indonesia Library
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Bell, Andy
London: Routledge, 2002
150 BEL d
Buku Teks SO  Universitas Indonesia Library
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Fedrizzi, Mariann
Mason, Ohio : South Western Cengage Learning, 2011
808.53 FED d
Buku Teks SO  Universitas Indonesia Library
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Vancil, David L.
Boston: Allyn and Bacon, 1993
808.53 Van r
Buku Teks  Universitas Indonesia Library
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Acesa Rebecca Anindita
"[ABSTRAK
Penelitian ini dilatarbelakangi adanya berbagai macam bentuk kampanye yang
dilakukan untuk mengkumunikasikan isu atau permasalahan tertentu. Penelitian
ini menambahkan kajian teori karena menguji dua faktor sekaligus yaitu
hubungan komunikator dan pesan kampanye dengan sikap audiens. Penelitian ini
mengambil contoh kampanye pada ASI ekslusif yang dilakukan dengan dua
pendekatan, yaitu menggunakan komunikator yang berbeda.
Penelitian ini adalah penelitian eksperimental dengan dua kelompok eksperiment
yang diberikan perlakuan berupa bentuk kampanye berbeda. Partisipan berjumlah
40 orang, tiap kelompoknya terdiri dari 20 partisipan. Metode analisis yang
diigunakan adalah uji beda rata-rata tiap kelompok eksperiment untuk
menunjukan hubungan antara variabel yang diteliti.
Penelitian ini menemukan bahwa komunikator dan pesan kampanye memiliki
hubungan dengan sikap seseorang. Penelitian menemukan terdapat perbedaan
persepsi dan sikap mengenai komunikator, pesan dan sikap terhadap isu
kampanye yang didasarkan oleh perbedaan bentuk kampanye yang diterima.
Khalayak menganggap bahwa komunikator dokter dalam konteks kampanye
kesehatan dipandang lebih memiliki kredibilitas dibandingkan komunikator
kalangan populer

ABSTRACT
This research conducted as a result from so many campaigns that held nowadays
to communicate several issues or particular social concern. Campaign takes
various form, stressing in selecting the communicator and message form as a
purpose to change social behavior. Then again this research using breastfeeding
campaign as an example to scrutinize with two approaches, Moreover this
campaign is distinguished with its communicator, There are campaign using
doctor and in another campaign using public figure as a communicator.
Using experimental method with two experiment group and each group of
experiment treated by giving the group a video. Each video resemble two different
form in communicator. Total participans are fourty person divided by two group.
Analysis method is using T-test so we can compare and look througt the
The result from this research found that communicator and message have effect
upon behavioral change in each person. Proven by this research that doctor can
give more obvious impact in behavioral change rathen than public figure when in
they speak as communicator in breastfeeding campaign. Further more audience
think that doctor have strong credibility rather than public figure when it came to
breastfeeding topic., This research conducted as a result from so many campaigns that held nowadays
to communicate several issues or particular social concern. Campaign takes
various form, stressing in selecting the communicator and message form as a
purpose to change social behavior. Then again this research using breastfeeding
campaign as an example to scrutinize with two approaches, Moreover this
campaign is distinguished with its communicator, There are campaign using
doctor and in another campaign using public figure as a communicator.
Using experimental method with two experiment group and each group of
experiment treated by giving the group a video. Each video resemble two different
form in communicator. Total participans are fourty person divided by two group.
Analysis method is using T-test so we can compare and look througt the
The result from this research found that communicator and message have effect
upon behavioral change in each person. Proven by this research that doctor can
give more obvious impact in behavioral change rathen than public figure when in
they speak as communicator in breastfeeding campaign. Further more audience
think that doctor have strong credibility rather than public figure when it came to
breastfeeding topic.]"
2016
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Dwi Purwanto
"Komitmen merupakan sebuah keyakinan diri untuk bertanggung jawab melakukan suatu tindakan di masa mendatang karena dianggap saling menguntungkan. Pada wacana politik, seperti debat Pilpres, komitmen kerap digunakan sebagai salah satu cara untuk meyakinkan mitra tutur. Komitmen yang digunakan dalam wacana politik tersebut diistilahkan sebagai komitmen argumentatif. Penelitian ini bertujuan untuk menjelaskan berbagai karakteristik komitmen argumentatif. Sumber data pada penelitian ini adalah tuturan calon presiden dan wakil presiden yang berpartisipasi dalam debat Pilpres 2019 putaran pertama sampai dengan ketiga. Data berupa komitmen argumentatif didapat dengan menggunakan indikator yang diadaptasi dari 9 kriteria komitmen tak-cacat Searle. Analisis dilakukan dengan cara menguraikan komitmen argumentatif menjadi bagian-bagian yang lebih kecil. Kemudian dilakukan pengamatan terhadap relasi antara bagian satu dan lainnya. Analisis juga dilakukan dengan cara menguraikan fungsi berbagai pengungkap modalitas yang ada pada komitmen argumentatif. Hasil penelitian ini menunjukkan setidaknya 12 pola yang menggambarkan 2 karakteristik komitmen argumentatif.

Commitment is a self-belief to be responsible for taking action in the future because it is considered mutually beneficial. In political discourse, such as the presidential election debates, commitment is often used as a way to convince speech partners. Commitment used in political discourse is termed as argumentative commitment. This study aims to explain the various characteristics of argumentative commitments. Data was taken from speeches of the presidential and vice presidential candidates who participated in the first to third rounds of the 2019 presidential election debates. The Data, which are in the form of argumentative commitment, were obtained using indicators adapted from Searle's 9 criteria of non-defective promise. The analysis was carried out by breaking down argumentative commitments into smaller parts. Then, an observation was made to identify relationships between parts of each argumentative commitment. Analysis was also carried out by describing the functions of various modalities in argumentative commitments. The results of this study indicate at least 12 patterns that describe 2 characteristics of argumentative commitments"
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2021
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Rojali
"Penelitian yang berjudul Debat Capres Pemilu 2019: Analisis Kelengkapan Unsur Argumen dalam Wacana Argumentatif berisi analisis kelengkapan unsur argumen dalam segmen visimisi dan debat inspiratif dalam Debat Capres Kedua Pemilu 2019. Penelitian ini bertujuan untuk menganalisis dan memaparkan kelengkapan unsur argumen dalam setiap ujaran masing masing capres dalam debat capres kedua Pemilu 2019. Penelitian ini menggunakan metode kualitatif deskriptif. Data analisis bersumber dari tayangan Debat Capres Kedua yang disiarkan oleh Kompas TV secara daring sebagai data penelitian. Kemudian, penulis membuat transkripsi ortografis untuk dijadikan bahan analisis. Setiap argumen dianalisis dengan
menggunakan teori unsur argumen yang dikemukakan oleh Toulmin (2003) dan Renkema (2004). Hasil analisis menunjukkan bahwa baik Prabowo maupun Jokowi telah menyampaikan argumen yang sahih dan tidak sahih di dalam visi-misinya. Dalam segmen debat inspiratif, Jokowi menyampaikan satu argumen yang sahih dan satu argumen yang tidak sahih, sedangkan
Prabowo menyampaikan satu argumen yang sahih. Kesahihan argumen kedua capres ditandai oleh kehadiran tiga unsur utama, yakni klaim, data, dan landasan. Adapun unsur besar-kecil klaim hampir selalu hadir dalam argumen kedua calon. Sementara itu, ketidaksahihan argumen
kedua calon ditandai oleh ketidakhadiran unsur data dalam mendukung klaim dan landasan yang diungkapkan.

ABSTRACT
Research entitled "The 2019 Presidential Election Debate: Analysis of Argument Elements
Completeness in Argumentative Discourse" contains an analysis of the elements completeness
of the argument in the vision-mission segment and inspirational debate in the Second Election
Presidential Election 2019. This research aims to analyze and describe the completeness of the
elements of the argument in each statement of each candidate in the second 2019 presidential
election debate. This study uses descriptive qualitative methods. Analysis data sourced from
the Second Presidential Debate program broadcast by Kompas TV online as research data.
Then, the authors make orthographic transcriptions to be used as material for analysis. Each
argument is analyzed using the elemental argument theory proposed by Toulmin (2003) and
Renkema (2004). The analysis showed that both Prabowo and Jokowi had made valid and
invalid arguments in their vision. In the inspirational debate segment, Jokowi delivered one
valid argument and one invalid argument, while Prabowo made a valid argument. The validity
of the two candidates arguments is marked by the presence of three main elements, namely
claim, data, and warrant. Qualifier elements of the claim are almost always present in the arguments of both candidates. Meanwhile, the invalidity of the arguments of the two candidates was marked by the absence of data element in support of the claim and warrant that were disclosed."
2020
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Rybacki, Karyn C. (Karyn Charles), 1947-
Harlow, Essex: Pearson, 2014
808.53 RYB a
Buku Teks SO  Universitas Indonesia Library
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