Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
Sukuk rite! adalah salah satu instrumen pembiayaan pemerintah berdasarkan syariah dengan harga Rp 1 juta per unit dan minimal pembeHan 5 unit. Penjua1an sukuk rltel sejak pertengahan bulan Januari 2009 mengalami kemajuan yang pesat sebingga sukuk rite!terjual sebesar Rp 5,56 triliun dengan jrunlah pembeli sebesar 14.295 orang. Pada tanggal 25 Januari 2010, pemeriutah kembali menerbitkan sukuk rite! dan berbasil menyerap Rp 8,033 trillun dengan jumlah investor sebanyak 17.231 investor. Kesuksesan penjualan ini dapa!diduga bahwa adanya kepuasan pembeli sukuk ritel terdahnlu sehingga mereka membeli kembali sukuk rite! dan merekomendasfum pembelian sukuk rite!kepada orang-orang disekitarnya. Ketertarikan nasabah terhadap sukuk rite!karena adanya atribut yaog melekat pada sukuk rite! yang membuat nasabab tertarik untuk membelinya. Salah satu prioritas perneriutah dalam meluncurkan sukuk rite!adalah adanya keunggulan sukuk rite!yang tidak ditemui dalam produk keuangan lainnya. Menurut Khrisrum et.al 1999, Keunggulan kaalitas produk keuangan menjadi faktor penting dalam mencntukan kepuasan konsumen. Rao (2005) membagi tiga kelompok atribut dalam mengukur kepuasan konsrunen yaitu kepercayaan konsurnen, kenyamanan konsurnen dan manfaat atau kaalitas produk. Penelitian ini dibangun dalam tiga bentuk hubungan yaog diujikan terbadap 118 responden dimana responden dalam penelidan ini adalah pembeli sukuk rite! yang melakukan pembelian di satah satu bauk syariah sebagai agen penjual sukuk rite!. Metode penentuan sampel yang diganakan adalah random sampling. Analisis data yang diganakan adalah metode Structural EquaJion Model (SEM) dengan menggunakan software AMOS 7. Data yang dikrunpulkan mendukung dua dnri tiga bipotesis. Hasil penelitian ini menunjukkan babwa vnriabel kenyamanan pembeli menjadi fuktor yang paling signifikan mernpengaruhi kepuasan pembeli sukuk ritel. Selain itu variabel kepercayaan pembeli juga turut mempengaruhl kepuasan pembali sukuk ritel. implikasi yang dapat diberikan melalui penelitian antara lain bahwa faktor bauk synriah ......"Sukuk ritel" is one of the government financial instrwnents based on Sharia with the price of Rp 1 million per unit and a minimum purchase of 5 units. The sale of "sukuk ritel" has increased sharply since mid-January 2009 with the value sale of Rp 5.56 trillion where the total buyers were 14,295 persons. On 25 January 2010, the Government again released "sukuk ritel" and was able to receive Rp 8.033 trillion with the total investors of 17,231 persons. The success of the sale was predicted that the fonner buyers were satisfied and they bought again the "sukuk ritel" and also recommended other people to buy it. The interest of customers of "sukuk ritel" was due to the attribute of "sukuk ritel" that attract the customers to buy it. One of the Government's priorities in launching "sukuk ritel" is the advantage of "sukuk ritel" that cannot be seen in other financial products. According to Khrisnan et al. (1999), the quality of financial product became the important factor in determining the consumers' satisfaction. Rao (2005) divided the attributes into three categories in measuring the consumers' satisfaction, i.e. consumers' trust, comfort, and benefit or product quality. This research is constructed in three relation forms that are tested to 118 respondents where they are the buyers of "sukuk ritel" at one of Sharia banks as the selling agent of "sukuk ritel". It used the Structural Equation Model (SEM) Method by using the software of AMOS 7. The data collected support two out of three hypotheses. The result showed that the variable of buyers' comfort became the most significant factor in affecting the "sukuk ritel" customers' satisfaction. In addition, the variable of buyers' trust also influenced the "sukuk ritel" customers' satisfaction. Implication of"tbis research is that the factors of Sharia bank as the selling agent of "sukuk ritel" and "sukuk ritel" as the government financial product determine the success sale of "sukuk ritel".The potency of society as the buyers of "sukuk ritel" is relatively big; however, the government and Sharia financial institutions still need to socialize it broadly because there are many buyers and society who still do not understand the product of "sukuk ritel".

Abstrak :
Tingginya kompetisi pada lingkungan perusahaan berbasis teknologi, khususnya bagi industri ridesourcing membuat perusahaan pada industri tersebut harus meningkatkan usahanya dalam rangka usaha merebut pasar. Tidak terkecuali perusahaan yang merupakan pioneer dan pemimpin pasar pada industri tersebut yaitu Uber yang harus meningkatkan kualitas pelayanan dalam rangka memperoleh kepuasan konsumen yang akan mempengaruhi keinginan konsumen dalam melakukan pembelian kembali. Penelitian ini ditujukan untuk mengetahui pengaruh antara m-service quality terhadap erepurchase intention melalui e-customer satisfaction sebagai variabel perantara. Penelitian ini akan dilakukan dengan metode kuantitatif dengan sampel 100 responden yang berusia 17 tahun atau lebih yang pernah menggunakan aplikasi mobile Uber untuk melakukan pemesanan Uber X minimal sekali dalam tiga bulan terakhir. Data dianalisa dengan menggunakan teknik analisa regresi berganda dan analisa jalur. Hasil dari penelitian menunjukkan bahwa terdapat pengaruh antara m-service quality terhadap e-repurchase intention melalui e-customer satisfaction sebagai variabel perantara serta terdapat pula pengaruh langsung antara m-service quality terhadap e-repurchase intention. ......The highly competitive environment of technology company especially in the ride sourcing industry, made the company in the industry had to step up their game in order to win the market. Therefore, even a pioneer and a leading company in the industry, named Uber had to improve its service quality in order to reach customer satisfaction that finally could lead to repurchase intention. This research was conducted to analyze the impact of m-service quality to e-repurchase intention through customer satisfaction as intervening variable. This quantitative research took 100 consumers who were 17 years or older and have used the application to book Uber X within the last three months with a one time minimum total booking. All respondents were collected using simple random sampling. The data were being analyzed using Multiple Regression and Path Analysis. The result of this research indicated that m-service quality affected e-repurchase intention through e- customer satisfaction as intervening variable and indicated a direct effect between m- service quality and e-repurchase intention.

Abstrak :
Meningkatnya perilaku konsumen dalam memesan makanan secara online di masa pandemi COVID-19, membuat aplikasi pesan antar makanan ingin meningkatkan intensi konsumen untuk membeli kembali pada aplikasinya melalui pemberian bentuk promosi. Penelitian ini bertujuan untuk melihat peran customer satisfaction sebagai mediator pada pengaruh strategi pemasaran cause related marketing (one for one donation vs traditional donation) terhadap intensi membeli kembali konsumen. Penelitian ini merupakan penelitian eksperimen between subject design dengan post-test only yang dilakukan secara online kepada 322 partisipan generasi Z (15-25 tahun). Partisipan dibagi secara acak kedalam dua kelompok. Masing-masing kelompok akan mendapatkan salah satu bentuk manipulasi kampanye cause related marketing tipe one for one donation atau traditional donation. Cause related marketing yang digunakan dalam penelitian ini merupakan hasil manipulasi dari aplikasi pesan antar makanan GrabFood. Hasil analisis mediasi menunjukkan bahwa customer satisfaction memediasi pengaruh antara cause related marketing terhadap intensi membeli kembali. Pada kelompok dengan one for one donation cenderung lebih mempengaruhi customer satisfaction yang lebih tinggi dibandingkan kelompok traditional donation ......The increasing behavior of consumers in ordering food via online during the COVID-19 pandemic has made online food delivery apps want to increase consumers' intention to repurchase the apps through promotional forms. This study aims to examine the role of customer satisfaction as a mediator on the effect of cause related marketing (one for one donation vs traditional donation) on consumer’s repurchase intentions. This research is an experimental between subject design with post-test only conducted via online to 322 participant generation Z (15-25 years old). Participants were randomly divided into two groups. Each group will get one form of cause related marketing campaign manipulation type one for one donation or traditional donation. In this study, used manipulation of cause related marketing program in GrabFood. The results of the mediation analysis show that customer satisfaction mediates the effect of cause related marketing on repurchase intentions. In the one for one donation group, tends to influence customer satisfaction higher than the traditional donation group.