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Abstrak :
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Abstrak :
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economi.;

Abstrak :
ABSTRAK
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh E-satisfaction terhadap E-trust dan Reputation dalam Meningkatkan E-Loyalty pada Online Marketplace di Indonesia Studi kasus pada Tokopedia, Lazada, Bukalapak, Blibli dan Elevenia . Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif. Variabel yang diuji pada penelitian ini di antaranya e-satisfaction, e-trust, reputation dan e-loyalty. Data diperoleh dari penyebaran kuesioner kepada 150 responden, pria dan wanita yang pernah mengunjungi online marketplace tersebut dalam tiga bulan terakhir. Analisis dari penelitian ini diolah dengan metode Structural Equation Modelling SEM menggunakan Software Analysis of a Moment Structures AMOS 22.0 Hasil dari penelitian ini menunjukkan bahwa E-satisfaction dapat mempengaruhi E-trust dan Reputation. Sementara, E-trust dan Reputation terbukti dapat mempengaruhi E-loyalty.

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ABSTRACT
The purpose of this study is to analyze the influence of E satisfaction on E trust and Reputation in Improving E Loyalty in Online Marketplace in Indonesia Case study on Tokopedia, Lazada, Bukalapak, Blibli dan Elevenia . This research is a quantitative research with descriptive design. The variables tested in this study are e satisfaction, e trust, reputation and e loyalty. The data is collected using questionnaire to 150 respondents who have visited the online marketplace mentioned. The analysis of this research is processed by Structural Equation Modeling SEM method using Software Analysis of a Moment Structures AMOS 22.0 The result of this research shows that E satisfaction can affect E trust and Reputation. Meanwhile, E trust and Reputation can prove to affect E loyalty.