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"[ABSTRAKPenelitian ini untuk menganalisa tentang Orientalisme, pertukaran budaya, dan isu feminisme di dalam pencarian identitas seseorang. Diangkat dari sebuah novel berjudul The Woman Warrior yang ditulis oleh Maxine Hong Kingston. Novel ini bercerita tentang seorang gadis Tionghoa yang hidup di Amerika dan mengalami kebingungan akan identitas dirinya. Teori yang digunakan meliputi sejarah, sosiologi, dan feminisme. Teori-teori tersebut berkaitan dengan topik yang diangkat dalam penulisan ini, yaitu menganalisa kehidupan seorang gadis dalam konteks sejarah dan budaya Cina dan Amerika. Hasil dari penelitian ini menunjukkan bahwa Kingston terus menerus dilanda kebingungan akan identitasnya, Tionghoa atau Amerika. Ibunya meminta Kingston untuk menjaga tradisi Tionghoa yang sudah diwariskan kepadanya, tetapi lingkungan sosialnya memaksa Kingston untuk beradaptasi. Ilustrasi ini menggambarkan kesulitan mencari jalan tengah untuk kedua budaya yang jauh berbeda dan pengaruh masa lalu ke perkembangan gender dan identitas etnis.

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ABSTRACTThis study is to analyze the Orientalism, cross cultural and feminine issues in order to find someone?s identity in The Woman Warrior, a novel written by Maxine Hong Kingston, since this novel talks about a Chinese girl who lives in America and is confused about her identity. The theoretical approach will be historical, sociological and feminist theories because they are related to the study which is to analyze a woman's life in the historical and cultural context of Chinese - American society. The result shows that Kingston is still confused to which identity she belongs to, Chinese or American. Her mother asks her to keep her Chinese tradition culture. On the other hand, her society pushes her to adapt the American culture. The narratives illustrate the impossible task of negotiating two different cultures and finding a balance to construct gender and ethnic identity. Finally, in all of narratives a similar thread reappears in the form of the past and its influence on the progression of their gender and ethnic identities.;This study is to analyze the Orientalism, cross cultural and feminine issues in order to find someone?s identity in The Woman Warrior, a novel written by Maxine Hong Kingston, since this novel talks about a Chinese girl who lives in America and is confused about her identity. The theoretical approach will be historical, sociological and feminist theories because they are related to the study which is to analyze a woman's life in the historical and cultural context of Chinese - American society. The result shows that Kingston is still confused to which identity she belongs to, Chinese or American. Her mother asks her to keep her Chinese tradition culture. On the other hand, her society pushes her to adapt the American culture. The narratives illustrate the impossible task of negotiating two different cultures and finding a balance to construct gender and ethnic identity. Finally, in all of narratives a similar thread reappears in the form of the past and its influence on the progression of their gender and ethnic identities., This study is to analyze the Orientalism, cross cultural and feminine issues in order to find someone’s identity in The Woman Warrior, a novel written by Maxine Hong Kingston, since this novel talks about a Chinese girl who lives in America and is confused about her identity. The theoretical approach will be historical, sociological and feminist theories because they are related to the study which is to analyze a woman's life in the historical and cultural context of Chinese - American society. The result shows that Kingston is still confused to which identity she belongs to, Chinese or American. Her mother asks her to keep her Chinese tradition culture. On the other hand, her society pushes her to adapt the American culture. The narratives illustrate the impossible task of negotiating two different cultures and finding a balance to construct gender and ethnic identity. Finally, in all of narratives a similar thread reappears in the form of the past and its influence on the progression of their gender and ethnic identities.]"

"[ABSTRAKDengan E-Commerce terus tumbuh sepanjang tahun dan didukung oleh pertumbuhan yang pesat dari tingkat penetrasi Internet, membangun E-Loyalty merupakan sebuah hal yang paling penting bagi perusahaan. Dengan memahami hal ini, perusahaan dapat mengetahui faktor-faktor anteseden apa saja yang mempengaruhi E-Loyalty, dengan tujuan untuk mencapai keuntungan yang berkelanjutan dan memenangkan kompetisi. Dari data statistik pada tahun 2014, ditunjukkan bahwa pengguna Internet yang paling aktif berusia antara 16-34 tahun dan termasuk dalam kategori Generation Y. Untuk membuka target pasar potensial ini, perlu penyelidikan lebih lanjut dan fokus pada bagaimana mereka mengadopsi E-Commerce. Bagi perusahaan E-Commerce yang sedang berkembang, globalisasi dan memperluas ke negara lain merupakan salah satu tujuan yang dapat diraih. Bagaimana perusahaan bisa beradaptasi pada budaya yang berbeda dan menerapkannya pada platform E-Commerce akan menghasilkan kesempatan yang lebih baik untuk sukses. Penemuan dalam penelitian ini adalah faktor anteseden yang mempengaruhi pada E-Loyalty dan bagaimana budaya dimensi berperan pada faktor-faktor anteseden.

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ABSTRACTAs E-Commerce keeps growing through year and supported with sustainable growth of Internet penetration rate, building E-Loyalty is considered as the most important thing for company. It is important for companies to understand what the factors antecedents are affecting on E-Loyalty, to achieve sustainable advantage and win competitions. Data collections for previous year, 2014, showed that the most avid Internet users were between 16-34 years old and fall into category Generation Y. To unlock this potential target market, it needs a further investigation and focus on how they adopt E-Commerce. As the company grows, they will go global and expanding to another country. How company could adapt on different culture and implement it on E-Commerce platform will result a better chance to success. Findings in this study discovered factors antecedents affecting on E-Loyalty and how cultural dimensions play role on factors antecedent relationship., As E-Commerce keeps growing through year and supported with sustainable growth of Internet penetration rate, building E-Loyalty is considered as the most important thing for company. It is important for companies to understand what the factors antecedents are affecting on E-Loyalty, to achieve sustainable advantage and win competitions. Data collections for previous year, 2014, showed that the most avid Internet users were between 16-34 years old and fall into category Generation Y. To unlock this potential target market, it needs a further investigation and focus on how they adopt E-Commerce. As the company grows, they will go global and expanding to another country. How company could adapt on different culture and implement it on E-Commerce platform will result a better chance to success. Findings in this study discovered factors antecedents affecting on E-Loyalty and how cultural dimensions play role on factors antecedent relationship.]"

"In this light, Foundations of Chinese psychology, bridges the gap between western and eastern traditions and elaborates on theories based on local phenomena, findings, and experiences by research methods that are contextually appropriate. Using a guiding principle of cultural psychology, ‘one mind, many mentalities’, this book advocates the balancing of a global psychology concept without sacrificing that of a specific locality and people. It analyzes the basics of confucionism and compares them to Western ethical thinking, arriving at a series of theories concerning social exchange, face, achievement motivation, organizational behaviors, and conflict resolution. Beyond the specifics of a particular culture, this book exemplifies the act of constructing autonomous social science that may be emulated in other non-Western settings. It also serves as an excellent guide for cross-cultural research as well as a caveat on the limitations of presumptive individualism and exclusionary perspectives."