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"ABSTRAKPasar doujinshi merupakan sebuah tren yang berkembang di kalangan fans di Indonesia dalam beberapa tahun belakangan. Pasar doujinshi merupakan bentuk dari budaya partisipatif yang menaungi fans untuk memiliki peran sebagai produser kebudayaan. Dalam budaya doujin, sebagian besar fans menciptakan karya turunan berdasarkan karya yang telah ada sebelumnnya, khususnya manga, anime, dan game. Lima tingkatan aktivitas fandom dalam budaya partisipatsi yang dicetuskan oleh Henry Jenkins dipakai untuk menganalisis hubungan antara pasar doujinshi di Indonesia, perilaku konsumsi produk bajakan oleh fans di Indonesia. Penelitian ini menemukan bahwa mesikpun doujinshi adalah produk unofficial, fans sebagai konsumen lebih memilih untuk membeli doujinshi dan bentuk fan merchandise lainnya daripada produk bajakan.

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ABSTRACTDoujinshi market has been a trend in recent years among Indonesian fans. It is a form of participation culture where fans also have roles as cultural producer. In doujin culture, majority of fans create derivative works based on existing works, especially manga, anime, and games. Henry Jenkins rsquo five levels of fandom activity in participatory culture are used to analyze the correlation between doujinshi market in Indonesia, and counterfeit goods consumption behavior by Indonesian fans. This research found that despite doujinshi is also a form of unofficial product, fans as consumer prefer to buy doujinshi and other form of fan merchandises rather than buying counterfeit products. "

"Penelitian ini bermaksud untuk menganalisis faktor-faktor yang mempengaruhi niat Generasi Z untuk membeli produk palsu, khususnya barang mode palsu. Penelitian ini menggunakan tiga variabel etika, seperti religiosity, ethical concern, dan attitude towards lawfulness di mana dari variabel-variabel tersebut, ada pengujian statistik apakah variabel-variabel tersebut memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Penelitian ini juga membuktikan mediating role of attitude antara religiosity, ethical concern, attitude towards lawfulness dan behavioural purchase intention towards counterfeit fashion items. Sampel penelitian ini adalah mereka yang berusia 18 hingga 25 tahun dan pernah atau sering membeli barang-barang fashion palsu. Analisis data menggunakan Partial Least Square (PLS). Hasil dari analisis data menyimpulkan bahwa religiosity, ethical concern, dan attitude towards lawfulness memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Attitude towards buying counterfeit fashion items juga terbukti memiliki pengaruh yang signifikan terhadap behavioural purchase intention towards counterfeit fashion items. Untuk mediating role of attitude, variable tersebut terbukti mampu memediasi religiosity, ethical concern, dan attitude towards lawfulness dengan behavioural intention to purchase counterfeit fashion items.

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This research intends to analyze factors affecting Generation Z' intention to purchase counterfeit products, specifically counterfeit fashion items. This research utilizes three ethical variables, such as religiosity, ethical concern, and attitude towards lawfulness, in which from those variables, there is statistical testing whether those variables have significant influence for the attitude towards buying counterfeit fashion items. This research also proved the mediating role of attitude between religiosity, ethical concern, attitude towards lawfulness and the behavioural purchase intention towards counterfeit fashion items. The samples of this research are those who are 18 to 25 years old and ever or often purchase counterfeit fashion items. The data analysis uses Partial Least Square (PLS). The result from data analysis concluded that religiosity, ethical concern, and attitude towards lawfulness have significant influence to the attitude towards buying counterfeit fashion items. Consumer's attitude towards the purchase of counterfeit fashion items are also proved to have significant influence to the consumer's behavioural purchase intention towards counterfeit fashion items. For mediating role of attitude, it is proven that it is able to mediates religiosity, ethical concern, and attitude towards lawfulness with behavioural purchase intention towards counterfeit fashion items."

"ABSTRAKKegiatan pemalsuan kerap membuat kerugian bagi produsen produk orisinal dan memiliki dampak ekonomi yang cukup besar. Kegiatan pemalsuan sendiri tidak dapat dipisahkan dari sisi konsumen. Meski adanya berbagai upaya yang dilakukan baik dari pemerintah dan adanya ajaran agama Islam yang melarang melakukan jual beli secara curang, namun jual beli produk tiruan tetap terus berjalan. Fenomena konsumsi produk tiruan di Indonesia menarik untuk dipelajari karena populasi masyarakat Indonesia mayoritas beragama Islam. Penelitian ini menganalisis faktor faktor yang memengaruhi intensi pembelian kembali produk tas dan sepatu tiruan khusus untuk konsumen Muslim. Kerangka konseptual dalam penelitian ini merumuskan bahwa faktor pengaruh sosial (social influence factors), faktor kepribadian (personality factors), dan aspek etika (ethical aspects) akan mampu untuk memengaruhi sikap terhadap produk tiruan (attitude toward counterfeit products) yang pada akhirnya akan memengaruhi intensi pembelian barang tiruan kembali (repurchase intention toward counterfeit products). Penelitian ini menggunakan 286 sampel yang diperoleh melalui survei dengan self administered questionnaires secara daring. Adapun jenis sampel yang dipilih adalah WNI yang berdomisili di Indonesia, beragama Islam, dan pernah memiliki pengalaman membeli produk tiruan. Penelitian dilakukan dengan metode Partial Least Square Structural Equation Modeling (PLS-SEM) dengan bantuan piranti SmartPLS 3.0. Penelitian ini juga melakukan modifikasi pada model penelitian dengan membuat hierarchical component models. Attitude toward counterfeit products ditemukan memengaruhi repurchase intention toward counterfeit products secara positif dan signifikan. Faktor pengaruh sosial, faktor kepribadian, dan aspek etika dan masing-masing dimensinya juga ditemukan secara signifikan memengaruhi attitude toward counterfeit products.

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ABSTRACT

Counterfeiting has caused a great loss for the original manufacturer and also has a major negative impact on the economy. Counterfeiting activities cannot be separated from its demand side. Even though there are many efforts from the government and Islamic religious teaching that prohibit fraudulent transactions, yet buying and selling counterfeit products in Indonesia still continue. Counterfeit products consumption in Indonesia is an interesting phenomenon to explore because the majority of the population is Muslim. This study analyzes factors that influence Muslim consumers repurchase intention toward counterfeit bags and shoe products in Indonesia. The conceptual framework of this study suggests that social influence factors, personality factors, and ethical aspects will affect attitude toward counterfeit products that will eventually affect repurchase intention toward counterfeit products. This study used 286 samples that have been collected through surveys with self administered questionnaires which were distributed using an online method. The sample that this study used is Indonesian citizen who lives in Indonesia, is a Muslim, and have an experience of buying counterfeit products. Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 was used to analyze the data collected. This study modified the research model and created a new hierarchical component model. Attitude toward counterfeit products was found to have a significant positive influence on repurchase intention toward counterfeit products. Social influence factors, personality factors, and ethical aspects as well as each of the dimensions were also found to have a significant relationship with attitude toward counterfeit products."