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Abstrak :
Non-Fungible Tokens (NFT) adalah salah satu bentuk token digital yang menunjukkan kepelimilikan dari sebuah aset digital. Oleh karena itu, penelitian ini bertujuan untuk melihat faktor yang mempengaruhi intensi membeli dari Non-Fungible Tokens (NFT). Dalam hal ini, sikap terhadap skema NFT dilihat sebagai mediator yang mempengaruhi hubungan persepsi resiko (perceived risk) dan persepsi kesenangan (perceived enjoyment) terhadap intensi membeli Non-Fungible Tokens (NFT). Penelitian ini merupakan penelitian korelasional dengan data penelitian yang diperoleh melalui survei secara daring kepada seseorang yang mengikuti perkembangan NFT selama kurang lebih 3 bulan. Perekrutan partisipan dilakukan dengan teknik accidental sampling dengan partisipan yang didapatkan sebanyak 191 partisipan. Analisis mediasi dilakukan dengan menggunakan model 4 dari Hayess’s PROCESS model pada IBM SPSS PROCESS versi 4. Berdasarkan Hasil analisis mediasi menunjukkan bahwa sikap tidak memediasi hubungan antara persepsi kesenangan dan intensi membeli terhadap Non-Fungible Tokens (NFT). Hal ini ditunjukkan dengan tidak ditemukannya efek langsung maupun efek tidak langsung antara persepsi kesenangan dan intensi membeli pada Non-Fungible Tokens (NFT). Lalu, ditemukan pula bahwa sikap tidak memediasi hubungan antara persepsi risiko dan intensi membeli Non-Fungible Tokens (NFT), namun terdapat efek langsung antara persepsi risiko dan intensi membeli pada Non-Fungible Tokens (NFT).Dengan dengan demikian persepsi terhadap resiko perlu menjadi perhatian terhadap perilaku membeli NFT. ......Non-Fungible Tokens (NFT) is a form of digital token that shows ownership of a digital asset. Therefore, this study aims to look at the factors that influence the intention to buy Non-Fungible Tokens (NFT). In this case, attitudes towards the NFT scheme are seen as a mediator influencing the relationship between perceived risk and perceived enjoyment of the intention to buy Non-Fungible Tokens (NFT). This research is a correlational study with research data obtained through an online survey of someone who has followed the development of NFT for approximately 3 months. Participant was recruited using accidental sampling technique with total of 191 participants. Mediation analysis was carried out using model 4 from Hayess's PROCESS model on IBM SPSS PROCESS version 4. Based on the results of the mediation analysis, shows that attitude does not mediate the relationship between perceived enjoyment and purchase intention towards Non-Fungible Tokens (NFT). This is indicated by analysis result that shows no direct or indirect effects between perceived enjoyment and purchase intentions for Non-Fungible Tokens (NFT). Then, it was also found that attitude does not mediate the relationship between perceived risk and intention to buy Non-Fungible Tokens (NFT) but there was a direct effect between perceived risk and purchase intention for Non-Fungible Tokens (NFT). Therefore, perceived risk should be a concern to predicts NFT buying behavior.

Abstrak :
Kemajuan teknologi yang bergerak cepat memengaruhi gaya hidup konsumen secara global, dalam hal mengakses dan menyebarkan informasi digital (E-WOM), membeli barang dan jasa secara online, dan mengonsumsi makanan cepat saji yang berdampak negatif terhadap lingkungan dari limbah. Penelitian tesis ini dilakukan untuk melihat pengaruh hubungan antara keterlibatan E-WOM dan sikap terhadap lingkungan terhadap niat untuk membeli produk hijau pada konsumen dewasa muda. Penelitian korelasional dengan metode non-probability sampling dengan sampel 479 partisipan, dewasa muda berusia 18-34 tahun dengan membagikan kuesioner online dengan topik Green Consumers. Hasil penelitian menunjukkan bahwa keterlibatan E-WOM dan sikap terhadap lingkungan secara simultan memiliki pengaruh signifikan terhadap niat untuk membeli produk ramah lingkungan. Hubungan positif antara keterlibatan E-WOM dan hubungan negatif dari sikap terhadap lingkungan terhadap niat untuk membeli produk hijau dapat menjadi pernyataan bahwa semakin tinggi keterlibatan individu dalam E-WOM, dan semakin rendah atau negatif sikap terhadap lingkungan akan meningkat niat untuk membeli produk hijau untuk perorangan. Keterlibatan E-WOM memiliki pengaruh yang lebih besar pada niat untuk membeli produk hijau daripada sikap terhadap lingkungan pada konsumen dewasa muda.

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Fast-moving technological advancements affect global lifestyles of consumers, in terms of accessing and disseminating digital information (E-WOM), buying goods and services online, and consuming fast food that negatively impacts the environment from waste. This thesis research was conducted to see the effect of the relationship between E-WOM involvement and attitudes towards the environment on the intention to buy green products in young adult consumers. Correlational research with non-probability sampling method with a sample of 479 participants, young adults aged 18-34 years by distributing online questionnaires with the topic Green Consumers. The results showed that the involvement of E-WOM and attitudes towards the environment simultaneously had a significant influence on the intention to buy environmentally friendly products. The positive relationship between E-WOM involvement and the negative relationship of attitudes towards the environment towards the intention to buy green products can be a statement that the higher the involvement of individuals in E-WOM, and the lower or negative attitude towards the environment will increase the intention to buy green products for individuals. The involvement of E-WOM has a greater influence on the intention to buy green products than the attitude towards the environment in young adult consumers.

Abstrak :
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Abstrak :
Dalam berbelanja daring, ulasan dan penilaian pembeli terhadap barang atau jasa dapat menentukan sikap dan niat membeli dari calon pembeli yang membaca ulasan tersebut. Penelitian ini bertujuan untuk melihat pengaruh ulasan negatif dan respon manajerial terhadap sikap konsumen pada penjual di platform e-commerce. Studi eksperimental dilakukan terhadap partisipan dalam rentang usia 17-64 tahun, dimana partisipan dibagi ke dalam 4 kelompok yang diberikan stimulus ulasan negatif dan diikuti oleh kondisi respon manajerial yang berbeda. Digunakan alat ukur Attitude Toward the Reviewed Seller untuk mengukur sikap konsumen terhadap penjual, juga alat ukur Review Impression dan Perceived Diagnosticity of Negative Revie untuk mengukur impresi dan kesan yang didapatkan dari ulasan negatif. Hasil one-way analysis of variance menunjukkan bahwa terdapat perbedaan mean yang signifikan dari 4 kelompok eksperimen, dengan nilai mean tertinggi pada kelompok yang diberikan kondisi response rate dan response relevance yang tinggi. Kemudian, analisis Pearson Correlation menunjukkan bahwa terdapat korelasi yang signifikan antara Attitude Towards the Reviewed Seller dengan Review Impression dan dengan Perceived Diagnosticity of Negative Review. Oleh karena itu, respon penjual yang relevan dan dengan frekuensi yang banyak dalam menanggapi ulasan negatif di platform belanja e-commerce diperlukan sebagai upaya mengurangi efek buruk dari ulasan negatif, sehingga pada akhirnya dapat meningkatkan reputasi dan penjualan toko. .......In online shopping, reviews and ratings of goods can determine the attitudes and buying intentions of potential buyers who read the reviews. This study was aiming to see the effect of negative reviews and managerial response on consumer attitude towards sellers in e-commerce platforms. An experimental study was conducted on participants in the age range of 17 - 64 years old, where participants were divided into 4 groups that were given a negative review as stimulus, followed by different managerial response conditions. Consumer attitude towards seller was assessed using the Attitude Towards The Reviewed Seller measurement tool, while the impression and diagnosticity of negative reviews were assessed using the Review Impression and the Perceived Diagnosticity of Negative Review measurement tool. The results of one-way analysis of variance showed that there were significant differences in the mean of the 4 experimental groups, with the highest mean value in the group with the high managerial response rate and high managerial response relevance conditions. Meanwhile, the Pearson Correlation analysis showed that there was a significant correlation between consumer attitudes towards the seller and review impression and with the perceived diagnosticity of negative review. Therefore, relevant and frequent responses to negative reviews on e-commerce shopping platforms are needed as an attempt to reduce the adverse effects of negative reviews, and eventually to improve the store’s reputation and sales.