Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh teori tindakan beralasan dan alat komitmen beragama terhadap intensi memilih produk halal pemuda Islam (Gen Y) di Indonesia. Penelitian ini menggunakan data primer dari pemuda Islam pada rentang usia 17-33 tahun di Indonesia melalui kuesioner serta diolah dengan metode regresi berganda dan Anova. Pada penelitian ini mengikutsertakan 480 responden dari tiga industri produk yang terdiri dari industri personal care, makanan dan obat-obatan. Teori tindakan beralasan dalam penelitian ini dibangun dari attitude toward halal product dan subjective norms. Alat komitmen beragama dibangun berdasarkan inter-personal religiousity dan intra-personal religiousity. Hasil dari penelitian ini menunjukkan bahwa pada tiga industri, attitude toward halal product, subjective norms dan intra-personal religiousity memengaruhi intensi memilih produk halal. Pada industri personal care, attitude toward halal product dan subjective norms memengaruhi intensi memilih produk halal. Industri makanan, attitude toward halal product dan intra-personal religiousity memengaruhi intensi memilih produk halal. Terakhir, industri obat-obatan, attitude toward halal product dan intra-personal religiousity memengaruhi intensi memilih produk halal. Secara umum, pada penelitian ini menjelaskan bahwa intensi memilih produk halal pada pemuda Islam di Indonesia sudah tinggi.

---

ABSTRACTThis study aims to determine the effect of theory of reasoned action and the religious commitment inventory on intention to choose halal products among Islamic youth (Gen Y) in Indonesia. this study employ primary data from Islamic youth in the age range of 17-33 years old in Indonesia with quesionares and processed using multiple regression and ANOVA. In this study included 480 respondent from three product industries consisting of personal care, food, and medicine. Thory of reasoned action in this study are based on attitude toward halal product and subjective norms. While the religious commitment inventory are based on inter-personal religiousity and intra-personal religiousity. The results of this study indicate that in three industries, attitude toward halal product, subjective norms and intra-personal religiousity significantly affect the intention to choose halal product. In the personal care industry indicate that attitude toward halal product and subjective norms significantly affect the intention to choose halal product. The food industry indicate that attitude toward halal product and intra-personal religiousity significantly affect the intention to choose halal product. The pharmaceutical industry indicate that attitude toward halal product and intra-personal religiousity significantly affect the intention to choose halal product. Overall, our results explained that the intention to choose halal products for Islamic youth in Indonesia was high."

"Indonesia merupakan negara dengan potensi pertumbuhan penjualan barang mewah yang besar, terutama pada produk fashion. Namun, di sisi lain Indonesia juga merupakan negara dengan penduduk Muslim terbesar di dunia. Konsumsi barang mewah sering dianggap sebagai konsumsi untuk menaikkan status dan menunjukkan sifat cinta dunia, yang mana hal ini bertolak belakang dengan konsep agama Islam. Penelitian ini bertujuan menganalisis apakah purchase intention dan purchase behavior produk fashion dipengaruhi atau tidak oleh tingkat religiusitas konsumen dengan menggunakan model extended Theory of Planned Behavior TPB . Sampel pada penelitian ini adalah konsumen Muslim yang pernah melakukan pembelian produk fashion mewah kategori affordable. Data diolah dengan menggunakan Partial Least Square Structural Equation Modelling PLS SEM pada SmartPLS 3. Hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavioral control berpengaruh positif terhadap purchase intention. Perceived behavioral control juga berpengaruh positif terhadap purchase behavior. Selain itu, religiusitas ditemukan tidak memoderasi hubungan antara attitude, subjective norm, perceived behavioral control, purchase intention, dan purchase behavior pada produk fashion mewah.

---

Indonesia is a country with huge potential growth in sales of luxury goods, especially in fashion products. However, on the other hand Indonesia is also a country with the largest Muslim population in the world. Consumption of luxury goods is often regarded as status consumption and show the nature of love of the world, which is contrary to the concept of Islam.

This study aims to analyze whether purchase intention and purchase behavior of fashion products is affected or not by the level of consumer religiosity by using an extended framework of the Theory of Planned Behavior TPB. The sample in this study is Muslim consumers who have made purchases of affordable luxury fashion products. The data were processed using Partial Least Square Structural Equation Modelling PLS SEM in SmartPLS 3.

The results showed that attitude, subjective norm, and perceived behavioral control have positive effect on purchase intention. Perceived behavioral control also has a positive effect on purchase behavior. Furthermore, religiosity does not moderate the relationship between attitude, subjective norm, perceived behavioral control, purchase intention, and purchase behavior on luxury fashion products."

""This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher."